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The omnichannel approach to advertising your app presented by Lorenzo Rossi of Free2Move at AppFollow Meetup in Berlin
The document outlines marketing strategies for digital app advertising, emphasizing the need for an omnichannel approach and exploring various platforms such as Twitter, Snapchat, and influencer marketing. It highlights the importance of adapting to different channels, maintaining control over brand safety, and the necessity of collaboration with other businesses. The author stresses the significance of understanding platform characteristics and encourages a build-measure-learn methodology for successful marketing outcomes.
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The omnichannel approach to advertising your app presented by Lorenzo Rossi of Free2Move at AppFollow Meetup in Berlin
- 1. Lorenzo From Italy Head ofMarketing @ Free2Move
- 3.
- 5. Digital Ad SpendingWorldwide 2017-2022 • Billions Source eMarketer
- 6. Source eMarketer Mobile AppAcquisition Cost Worldwide
- 8. TWITTER • Professional audience •Higher Engagement & LTV • Good in ES, FR and US SNAPCHAT • Low CPIs • Young audience • Good in FR and US
- 9. INFLUENCER MARKETING • Authentic(if it’s well done) • Multiplatform • Works with special promo
- 10. SEO & CONTENT •Organic uplift • Brand awareness • Paid distribution
- 11. PROGRAMMATIC • It isthe future (?) • Long learning phase • Transparency, control and brand safety
- 12. AD NETWORKS • Usefulfor scale • Explain goals & benchmarks • Share your data & optimise together
- 13. OOH ACTIVITIES • BrandAwareness • Organic Uplift • Increase digital efficacy
- 14. COOPERATIONS • Free exchangeof services • Complementary business • Free2Move and Whazzo
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- 16. If you wantto survive in Advertisingville, you must look beyond the duopoly
- 17. Facebook and Googleare still and will be the biggest players in town
- 18. High competition, lessefficiency Loss of control
- 19. Start testing differentchannels, no matter your business
- 20. Every channel has itsown characteristics
- 21. Don’t give upafter one day Build-Measure-Learn
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- 23. Coordinate with your ASOand CRM team
- 24. Be sure tohave (and contribute to make) a GREAT PRODUCT
- 25.