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The omnichannel approach to advertising your app presented by Lorenzo Rossi of Free2Move at AppFollow Meetup in Berlin

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Why do businesses need to adopt the omnichannel approach in app advertising? What channels are more effective & how fast you can expect the results? Lorenzo Rossi, Head of Marketing at Free2Move shared his team experience at the AppFollow meetup in Berlin

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The omnichannel approach to advertising your app presented by Lorenzo Rossi of Free2Move at AppFollow Meetup in Berlin

  1. 1. Lorenzo From Italy Head of Marketing @ Free2Move
  2. 2. OMNICHANNEL STRATEGY TO ADVERTISE YOUR APP
  3. 3. Digital Ad Spending Worldwide 2017-2022 • Billions Source eMarketer
  4. 4. Source eMarketer Mobile App Acquisition Cost Worldwide
  5. 5. TWITTER • Professional audience • Higher Engagement & LTV • Good in ES, FR and US SNAPCHAT • Low CPIs • Young audience • Good in FR and US
  6. 6. INFLUENCER MARKETING • Authentic (if it’s well done) • Multiplatform • Works with special promo
  7. 7. SEO & CONTENT • Organic uplift • Brand awareness • Paid distribution
  8. 8. PROGRAMMATIC • It is the future (?) • Long learning phase • Transparency, control
 and brand safety
  9. 9. AD NETWORKS • Useful for scale • Explain goals & benchmarks • Share your data & optimise together
  10. 10. OOH ACTIVITIES • Brand Awareness • Organic Uplift • Increase digital efficacy
  11. 11. COOPERATIONS • Free exchange of services • Complementary business • Free2Move and Whazzo
  12. 12. Yahoo LinkedIn Pinterest Podcasts Preinstalled Reddit Spotify Netflix TikTok Taboola Outbrain Plista Bing Ads
  13. 13. If you want to survive in Advertisingville, you must look beyond the duopoly
  14. 14. Facebook and Google are still and will be the biggest players in town
  15. 15. High competition, less efficiency Loss of control
  16. 16. Start testing different channels, no matter your business
  17. 17. Every channel has its own characteristics
  18. 18. Don’t give up after one day Build-Measure-Learn
  19. 19. Find your omnichannel balance
  20. 20. Coordinate with your ASO and CRM team
  21. 21. Be sure to have (and contribute to make) a GREAT PRODUCT
  22. 22. lorenzo.rossi@free2move.me linkedin.com/lorenzorossi1987 @lorydoc87

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