2. My magazine will be distributed by IPC
Media because it is the UK’s leading
magazine publisher, publishing music
magazines such as NME to fashion
magazines like Marie Claire. I think using
IPC will be a good way of reaching out to
my niche audience. My magazine genre is
very popular but due to a lack of major
magazines that are being sold in this
genre I believe there is a gap in the
market for it and it can be distributed in
places where I cannot physically reach
therefore using IPC will be a good way of
engaging a wider audience to read my
music magazine.
3. However
due to the scheme of sale and
return if my magazine does not sell as
much as it should, this will be a waste
of time, money, resources and can
contribute to the pollution of the
environment therefore as an
alternative I can use electronic
distribution as subscribers will be able
to purchase my magazine, it is easier
to access via the internet and will also
avoid costs of publishing, and wasteful
returned magazines and contributing to
having a negative impact on the
environment.
4. This
will be done via an App
download on all android and smart
phone devices. If this is the course
my music magazine will take then
having it as an E-Magazine will mean
its purchase price will reduce due to
its easy access and availability
where as having a physical copy
would mean the consumer would
have to pay more.
