2. FESTIVALS
• SHORT FILMS TYPICALLY WORK WITH A SMALL BUDGET, THEREFORE THE PROMOTIONAL MATERIALS
AND TECHNIQUES ARE RELIANT ON THE PRODUCERS. FOR EXAMPLE, HAVING A LARGE MARKETING
CAMPAIGN LIKE A FEATURE FILM AND A WELL ESTABLISHING DISTRIBUTION COMPANY CANNOT BE
ACHIEVED OR AFFORDED.
• INSTEAD, SHORT FILMS USE FESTIVALS AS A SELF PROMOTION PLATFORM. DOING THIS WILL RAISE
AWARENESS OF THE PRODUCERS, CREATORS AND DIRECTORS AND ATTRACT MAINSTREAM FILM
COMPANIES WHO ARE INTERESTED IN INVESTING TALENT AND SEE SUCCESSFUL POTENTIAL.
• THE ADVANTAGE OF JOINING A FILM FESTIVAL, IS THAT FILM MAKERS CAN INCREASE THEIR CHANCE OF
RECEIVING FILM AWARDS WHICH NEVERTHELESS, CREATES ATTENTION AND ADDS TO THEIR PORTFOLIO.
• SOME EXAMPLES OF FILM FESTIVALS ARE;
• DAWSON CITY INTERNATIONAL SHORT FILM FESTIVAL
• VANCOUVER SHORT FILM FESTIVAL
• ISTANBUL INTERNATIONAL SHORT FILM FESTIVAL.
3. SOCIAL MEDIA
• SOCIAL MEDIA IS A FREE PLATFORM THAT ALLOWS PEOPLE TO SHARE THEIR PERSONAL
INFORMATION, IMAGES, VIDEOS AND ETC. BECAUSE OF HOW BIG IT HAS BECOME IN
THE 21ST CENTURY, SHORT FILM MAKERS ARE ABLE TO USE THE PLATFORMS TO ITS
ADVANTAGE AND PROMOTE THEIR PRODUCT FURTHER THEMSELVES.
• IN THE HOPES OF ACHIEVING SUCCESSFUL A VIRAL MARKETING CAMPAIGN, SOCIAL
MEDIA PLATFORMS SUCH AS FACEBOOK, TWITTER AND INSTAGRAM. THE MAIN
PURPOSE OF VIRAL MARKETING IS TO ENCOURAGE THE TARGET AUDIENCE TO SHARE
POSTS IN ORDER TO REACH A WIDER TARGET AUDIENCE. THE SOCIAL MEDIA
PLATFORMS, INSTAGRAM AND TWITTER SPECIFICALLY FOCUS ON THE USE OF
HASHTAGS ‘#’, IN ORDER TO VIEW POSTS THAT RELATE TO THE SAME SAME TOPIC,
WHILST FACEBOOK IS KNOWN FOR THE ‘SHARE’ BUTTON.
• OVERALL DOING THIS CAN ONLY OUTWEIGH THE POSITIVES OVER NEGATIVES, AS THE
TARGET AUDIENCE ARE EASILY TO ‘TARGET’, ENCOURAGE AND ENGAGE. DOING THIS
CAN ALSO PROMOTE THE FILM PRODUCERS WORK, AND ATTRACT SUCCESSFUL FILM
PRODUCERS WHO ARE WILLING TO SEARCH FOR TALENT FOR UPCOMING FILM
MAKERS.
4. STREAMING ONLINE
• NAMES SUCH AS ’YOUTUBE’, ‘VIMEO’ AND ‘DAILYMOTION’ ARE ONLINE STREAMING PLATFORMS THAT ALLOW ANYONE TO
PUBLICALLY SHARE AND POST VIDEOS. THESE ARE OTHER EXAMPLES THAT FILM MAKERS TEND TO USE, IN ORDER TO
PROMOTE THEIR PRODUCT, AS THEY ARE POPULAR, VERY ACCESSIBLE FOR THE TARGET AUDIENCE – A VITAL REQUIREMENT
IN TERMS OF VIRAL MARKETING.
• SOME SHORT FILMS ARE THEN ABLE TO EMBED THEIR VIDEO ONTO THEIR WEBSITE, WHICH RESULTS IN THE AUDIENCE OF
WATCHING THE SHORT FILM ON THE SHORT FILMS WEBSITE – SOMETHING WE WANT TO DO OURSELVES FOR FLOATING
MONGOOSE.
• ANOTHER WEBSITE THAT HAS BEEN INTRODUCED IS ‘WWW.SHORTFILMOFTHEWEEK.COM’. THIS IS AN EXAMPLE OF A
SPECIALISED WEBSITE THAT SPECIALLY STREAMS SHORT FILMS FOR NEW FILM MAKERS. THIS SPECIFIC WEBSITE,
SHOWCASES A SHORT FILM EVERY WEEK TO THE PUBLIC, WHICH HELPS RAISE AWARENESS AND TARGETS ANYONE WHO
WOLD BE MOST INTERESTED.
5. SHORT FILM EXAMPLE
• THE SHORT FILM ‘BAGMAN’ FOLLOWS THE GENRE SCI-FI, AND SUCCESSFULLY UTILISES
THE FOLLOWING METHODS IN ORDER TO PROMOTE THEIR FILM.
• THE SHORT FILM HAS SUBMITTED THEIR PRODUCT TO FILM FESTIVALS.
• THEY USE SOCIAL MEDIA AS MUCH AS POSSIBLE, FACEBOOK SPECIALLY AS THEIR
PRIMARY SOURCE TO PROMOTE THEIR BEHIND THE SCENES. SHARING POSTS LIKE THIS
WILL ATTRACT MOST OF THE TARGET AUDIENCE AND WILL ENGAGE MANY WITH THEIR
PASSIONATE WORK ETHIC.
• AS THEIR STREAMING ONLINE PLATFORM THEY USED VIMEO AS WELL AS ALSO BEEN
SHARED ON SHORT FILM OF THE WEEK.
• FROM FOLLOWING THESE COMPONENTS OF INSTITUTION, THE SUCCESS HAS RESULTED
JOSH AND JONATHAN BAKER TO BE GIVEN THE OPPORTUNITY TO DIRECT A FUNDED, FULL
LENGTH FEATURE FILM BASED ON THEIR ORIGINAL SHORT FILM. THIS WILL AN
UPCOMING FILM CALLED ‘KIN’ AND WILL SHOWCASE IN THE YEAR 2018.
