The document discusses how a production company called Pug's Studios creates a sense of branding. They use a photo of the owner's pug, Felipe, as the logo. Felipe is cropped and given clipart effects in PicsArt and photo effects in Instasize. The name Pug's Studios references their love of pugs. They use social media platforms like YouTube, Instagram, Facebook and their blog for marketing. Their website was created with Wix and includes their film information, images and a poster. Film promotion includes press releases, advertising, merchandising, interviews and usually equals half the production budget.

1. HOW DO ELEMENTS OF
YOUR PRODUCTION
WORK TOGETHER TO
CREATE A SENSE OF
"BRANDING"?

2. LOGO
I HAVE A PUG CALLED FELIPE AND I GAVE THE IDEA TO USE A PHOTOGRAPH OF
FELIPE FOR THE LOGO. FOR MY TASTE FELIPE IS A VERY HANDSOME AND FUNNY
DOG.
TO CROP THE IMAGE AND TO ADD SOME CLIPART TO GIVE A COOL ASPECT TO
THE PHOTO QE USED A SOFTWARE CALLED PICSART. THEN WE USED INSTASIZE TO
ADD THE PHOTO SOME COOL PHOTO'S EFFECTS.
THE NAME OF OUR PRODUCTION IS PUG'S STUDIOS BECAUSE WE LOVE PUGS AND
THE LOGO OF OUR STUDIO IS A PUG.

3. THIS IS FELIPE:

4. THIS IS OUR LOGO:

5. SOCIAL MEDIA
WE USED YOUTUBE, INSTAGRAM, FACEBOOK AND BLOG. THE MARKETING IS VERY
IMPORTANT FOR OUR FILM BECAUSE WE NEED THAT THE AUDIENCE SEE IT AND
ENJOY WITH OUR FILM.
ALL THESE NETWORKS ARE RECOGNISE BY AUDIENCE THROUGH THE REPEATED
USE OF IMAGES. THE AUDIENCE CAN ENJOY WITH THESE NETWORKS.

6. WHEN WE CREATED OUR WEBSITE WE USED A PROGRAM
CALLED: WIX. YOU CAN SEE OUR WEBSITE EN MI BLOG.
OUR MENU BAR INCLUDES LINKS WITH INFORMATION
ABOUT OUR FILM, IMAGES...
FOR BRANDING WE DID ALSO A POSTER, SO AUDIENCE
CAN SEE IN OUR WEBSITE OR OUR BLOGS.

7. OUR POSTER

8. FILM PROMOTION
• FILM PROMOTION IS THE PRACTICE OF PROMOTION SPECIFICALLY IN THE FILM
INDUSTRY, AND USUALLY OCCURS IN COORDINATION WITH THE PROCESS OF
FILM DISTRIBUTION. SOMETIMES CALLED THE PRESS JUNKET OR FILM JUNKET,
FILM PROMOTION GENERALLY INCLUDES PRESS RELEASES, ADVERTISING
CAMPAIGNS, MERCHANDISING, FRANCHISING AND MEDIA, AND INTERVIEWS
WITH THE KEY PEOPLE INVOLVED WITH THE MAKING OF THE FILM, LIKE ACTORS
AND DIRECTORS. AS WITH ALL BUSINESS, IT IS AN IMPORTANT PART OF ANY
RELEASE BECAUSE OF THE INHERENT HIGH FINANCIAL RISK; FILM STUDIOS WILL
INVEST IN EXPENSIVE MARKETING CAMPAIGNS TO MAXIMIZE REVENUE EARLY IN
THE RELEASE CYCLE. MARKETING BUDGETS TEND TO EQUAL ABOUT HALF THE
PRODUCTION BUDGET. PUBLICITY IS GENERALLY HANDLED BY THE DISTRIBUTOR
AND EXHIBITORS.

10. HTTP://PALOMAGONZALEZSANZALEV
ELMEDIA.BLOGSPOT.COM.ES/