3. A couple more points on why The Film
Industry spend so much…
• Film industries spend a lot of money on audiences and on marketing
to make sure they get it right.
• They need to know whether a film will be successful in a cinema or
not, through market research it can determine whether the film
would be successful being released straight onto websites such as
Netflix rather than the cinema.
• Aswell as this they can include elements of research they have found
out about their audience in their film so it can appeal to them, such
as their interests and likes, increasing it’s chance of success.
• For an adolescence audience for example film industries would
spend more time and effort advertising their film online and on
social media to gain this audience’s attention. This enables them to
reach them better as social media is a hotspot place for young
audiences now, due to the advances in technology. In my teaser I
advertised social media links where audience’s can find out more,
this an example of this.
