2. Barry M – the products
I created this collage on paint where I found these images on Google. I will be advertising all of
these products in my advert.
3. Barry M history
• Our History - True Brits
• Barry M Cosmetics was created in London, Great Britain in
1982 by Barry Mero. In the early 80's Barry had a number of
retail outlets around London selling beauty and cosmetic
products. The fashion was for dramatic, outrageous make-up.
However he found that no one was producing the exciting and
vivid colours that his customers required. So in June 1982 he
decided to put together the Barry M Cosmetic range.
• The Barry M name soon became a cult name in the field of
colour cosmetics and in those days if you were a new
Romantic, Punk or Gothic the chances are you would have
been using Barry M to make your statement!
• Offical site http://www.barrym.com/
4. Target audience
• I’ve decided to target my audience at 15-25.
This does not mean older / younger people cannot wear this product it just
means I will be focusing on the specific key areas young adults look at
when buying beauty products.
I’ve gone for this particular age group as myself and my peers discussed this
matter and thought it was appropriate.
• Another reason why I chose this target audience was because I wanted to
be able to relate to this project. Basing it around the same age group as I
am has made it a lot easier for myself to come to terms with.
5. Aired channel
• My advert will be shown on almost every channel these are a few
examples;
6. My advert will also be shown in social networking sites such as;
7. Other places it will be advertised.
On buses because busses usually travel in busy
places e.g London many tourists will be about
and many people will see the poster!!
Bus stops sign again because people who are
waiting around for a long time will be bored,
gives them something to look at and be
fascinated by.
On tubes and tube
stations; people can’t
escape once the train is
moving. Once again Women magazines are popular
gives them something for flicking through and
different to look at, browsing. I know that from
especially if promotion personal experiences I have
deals are on etc. been heavily influenced more
by magazines then busses and
train station adverts.
8. Cost of my final product.
• My product itself already has set prices for each item so I will not need to
place a price tag for them.
• In my advert however I may have to state how much some of the items
are, I will look online for the price if not I will make the price up. I want my
product i’m advertising to be a reasonable price and I think Barry M is.
• Advert wise I will not be spending any of my own money on technical
equipment such as camera, tripod etc. The college provides us with the
equipment which we later hand back.
• I will be buying some of the Barry M products to use in my film around the
cost of £5.00 per item. And also powder paint to shoot in one scene of my
film. In total comes to the cost £25.00
9. Why is my advert appropriate for my
product?
• My advert is more than appropriate for my product as the advert is
portraying regular teenage life. It’s representing average ordinary girls
who are having fun dressing up, going out, paint fights etc.
• The music is fun a bubbly not misleading and neither is the message of the
product.
• There are no hidden messages and the whole advert is appropriate to be
shown at anytime of the day on any channel.
• It’s appropriate as it IS selling the product through persuasive text
language and emotion.
• It will be professional and informative (credits, titles, voice over’s).
