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Mohit Makkar Mungle
1. Your Guide for this Journey: Mohit Makkar Indian Business Academy THIS ROAD LEADS TO MUNGLE JUNGLE!!!! WE WELCOME YOU!!!!
2. Then meet me BILLOO your FRIEND & let me take you to ride of the fun, excitement & entertainment.. THE MUNGLE
3. SO WHAT ARE YOU WAITING FOR! LETS DO JUNGLE MEIN MUNGLE!! Presenting the comics 4 Gen–X of INDIA…THE MUNGLE Experience the edutainment & excitement the INDIAN WAY..
5. Physique Personality Customer’s Reflection Customer’s Self-projection Relationship Culture Fun loving, Entertaining, Educating & Cute Collectivism Kids Relate themselves as being the comic character & situation. Smart & Humorous comic, animated CD, activity book its characraters Distinct, Friendly (amicable) & buddy MUNGLE IDENTITY PRISM
6. Key Concepts Steps Strategic Brand Management Target market Competitive frame of reference Points-of-parity and points-of-difference Core brand values Brand mantra Mixing and matching of brand elements Integrating brand marketing activities Identify and establish brand positioning and values Plan and implement brand marketing programs
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11. FOR WHOM? WHY? AGAINST WHOM? WHEN? KIDS To create distinction among the clutters by nurturing the idea of Interactive , educating as well as entertaining. Attacking the undesirable effects & saving the legacy & worth of comics./ benefits of reading without its inconveniences. Anytime!! Time is no limit. POSITIONING OF BRAND
