2. GOAL AND TARGET AUDIENCE
• Collect data through social media while
increasing presence and engagement
• Target customers looking to save
money on their shopping trips
3. SOCIAL MEDIA
• Used to promote money saving
opportunities through following
campaigns
• App downloads
• Email sign-up
• Website content
• Drive traffic back to the website
• Facebook, Twitter, Instagram
• Boosted posts
4. CONTENT/INBOUND MARKETING
• Create a blog on the Kroger site for
• Pro-tips and how-tos
• Easy and cheap recipes
• Guest bloggers
• contests
• Promoted on social media
5. ONLINE ADVERTISING
• Display ads
• High-traffic site like amazon
• Sites geared toward saving money
• Promote Kroger app
• Search engine optimization
• Campaign based
• Email Marketing
• Incentive to sign up: coupon upon download
• Weekly coupons
• Promote on social media
6. WEBSITE
• Basic website improvements
• Blog addition
• Update the scroll with
campaign messages
• Use social media campaigns that:
• Drive traffic back to site and
blog
7. MOBILE
• Increase app downloads
• Promote on social media with
boosted posts
• Offer more on the app
• Create incentive to download
8. KPIS
• App downloads
• Email sign-ups
• Click-through rates
• Review metrics weekly
and by ad campaign
9. TOOLS AND TACTICS
• Mail Chimp
• Facebook and Twitter
analytics
• Google Analytics
10. BUDGET
• Social media: $10,000/monthly
• Mobile app: $1,000/monthly
• Website/blog updates: $2,000/monthly
• SEO: $5,000/monthly