This document outlines different uses of Hone questions across editorial, sales, advertising, and product integration contexts. It describes Hone products like single polls, quizzes, and vote-off campaigns. Features include email data entry, sweepstakes entry, and custom post pages. Key performance indicators measured include visits, completion rates, email signups, shares, and clicks. The document provides examples and discusses using Hones to increase engagement, revenue, ad click-through, and add value for partners. Hones are described as visual questions optimized for cross-platform mobile use.

1. Hone Products
• Single Poll
• Multi-Part Quiz — Ex. Teen Vogue Spring Look (Demo)
• Multi-Part Vote-Off Campaign
Added Features
• Email Data Entry
• Sweepstakes Entry
• Custom Post-Interaction Pages
KPIs
• visits
• new visits
• completion rate
• share rate
• email sign up rate
Pilot Program Overview
Hones are visual questions optimized for cross-platform and mobile engagement.
Hone for Editorial
To Increase Engagement, User Acquisition
Use Hone Questions as single polls, personality quizzes,
and vote-off campaigns. Create everyday content, special
monthly features, or one-time campaigns that give
readers a reward, i.e. personality assessments, product
or lifestyle recommendations, a chance to win prizes.

2. Hone Products
• Single Sponsor Poll — Ex. BRIDES Honeymoon Quiz (Demo)
• Single or Multi-Sponsor Quiz — Ex. Thrillist Lunch Quiz
• Single or Multi-Partner Vote-Off Campaign
— Ex. GQ Style Wars (Demo)
Added Features
• Email Data Entry
• Email Marketing
• Sweepstakes Entry
• Affiliate Link Buttons
• Custom Post-Interaction Pages
KPIs
• visits
• completion rate
• share rate
• affiliate link clicks
• email sign up rate
• purchase rate via promo code
Hone for Sales
To Increase Revenue from Sponsorships/Partnerships
Offer sponsored Hone Questions and Quizzes to Brands
and Advertisers. Offer readers exclusive savings from
Brands and Advertisers for answering Hones.
Pilot Program Overview
Hones are visual questions optimized for cross-platform and mobile engagement.

3. Hone Products
• Hone Interactive Ad Unit — Ad Unit Overview, here.
Added Features
• Email Data Entry
• Email Marketing
• Sweepstakes Entry
• Custom Post-Interaction Pages
KPIs
• views
• click rate
• completion rate
• email sign up rate
• purchase rate via promo code
Hone for Advertising
To Increase Banner Ad Click-Through & Conversion Rates
Offer Brands and Advertisers the Hone Interactive Ad
Unit as a Banner Ad. Offer readers exclusive savings
from Brands and Advertisers for answering Hones.
Pilot Program Overview
Hones are visual questions optimized for cross-platform and mobile engagement.

4. Hone Products
• Single Polls
• Perception Surveys
• Single or Multi-Partner Vote-Off Campaign
— Ex. GQ “Essentials” Awards (Demo)
Added Features
• Email Data Entry
• Email Marketing
• Sweepstakes Entry
• Affiliate Link Buttons
• Custom Post-Interaction Pages
KPIs
• visits
• new visits
• completion rate
• share rate
• affiliate link clicks
• email sign up rate
Hone for Product Integration
To Improve Site Offering, Build Voting/Feedback
into Site, and Add Value for Advertisers/Partners
Curate Readers’ Choice Awards or on-going shoppable
Favorites sections. Poll readers on Editor/Blogger Picks.
Offer Sweepstakes and Giveaways for answering Hones.
Pilot Program Overview
Hones are visual questions optimized for cross-platform and mobile engagement.