analysis on pack its case study !!! Whether they should start pack its case study or not

1. Case synopsis
• This case is about 6 management
students who were plan to start a
venture which is a lunch service
• Their main is to provide flexibility to
the working parent family and offer
healthy lunch to children
• Most of the schools showed interest
and government too taking initiative
• Variety of food options given and
charged accordingly
Case Problem
• All 6 students were in the final year
of study and majority of them have
no working experience
• Concerned how much time they
have to invest on the business as
they were in final year of study
• It was their first joint venture and
none of them had any experience
• Their one of packaged lunch
option(kraft) treated as junk food
by those who prefered natural
ingredients
• Local business contracted for main
course for the lunch
• Partners were not sure of the
success as it was new venture
Case Background
• The case is based on Canada
• Students were from Brescia
University
• They had $ 25000 in hand and
not sure abut external funding
• Pack its would be a lunch
preparation and healthy service

2. Case Inferences
• Both parent worked outside home
majority of Canadian two parent
family were children
• Partners were limited to customer
service and basic book keeping
• Parents were concerned about
healthy meals and worried about
time constraints associate with
planning and preparing lunch
everyday
• Core purpose of this venture is to
fill the gap between parent and
children
• Program was to be positioned as
fund raising initiative
Suggestions
• They should focus on their lunch
option(Kraft) because it has been labelled
as junk food by those who prefered
natural ingredients
• Can hire a business a business adviser
who can help them in crisis
• At earlier stage drinks and dessert should
be purchased from wholeseller as their
capital is limited they should focus more
on main course
• They can reach out more schools if they
find the venture successful after 38
weeks