This is about the new retail business idea which is more customer oriented niche market and specified target audience

1. .
Ankur Sharma PGCM5-1503

2. People are so busy
that they don’t have
time to eat healthy
always in a hurry.
Healtholic have their
own farm where
veggies and fruits are
grown without any
kinds of chemicals. And
they cook with keeping
in mind the amount of
calories they are
adding.
This service is a
solution where you
can grab your meal
or order it as per
your diet.
We have qualified
agriculturists,
nutritionists, and
chefs who take care
of your body and
mind by giving
proper food as per
your age, body type
and taste preference.
There is no
competition for now
who serves and
delivers the nutritious
food as per clients
preference.
IDENTIFICATION OF NEW RETAIL BUSINESS IDEA
• Growing population of
working professionals and
increase of disposable income
but no time to take care of
health.
• People are being concerned
about their health.
• Aspired young business
executives who wants to look
fabulous at personal and
professional gathering.
• Health care service with
delicious food better than fast
food.
Target Market
Competitive
Advantage
• Busy executives desired to
keep pace with their
health and stay healthy.
• Young business person
who choose to have
convenience of a
nutrionist-chef who will
serve them food.
• Those who want to lose
weight or maintain a good
physique with hassle free
cooking.
• Athletes and players who
need to stay fit and
healthy.
Service
Attributes
• No cooking.
• Convenience.
• Doorstep Delivery.
• Taste preference
• Different menu with
balanced diet.
• Check up every two
months.
• Customer centric.
• Customized according to the
person’s profession, age, body
type, and lifestyle.
• Budget friendly.
• No cooking required
• Quick response
• Delivery services at the
preferred location
• Flexible with the needs of the
customer.
Reasons for choosing
this idea

3. Buyers Persona
On stage
Experience:
Back stage
Support :
People
Things
People
Things
Website/
Mobile
App
Nutrionist/ch
ef
IPad/mobile
devices
I.T Department
Data entry
software/
Desktop
Chef
Kitchen
appliances
Registration
through
desktop/Mobi
le App
Setting up
delivery point
and time.
Prefers vegetarian
or non-
vegetarian or
vegan food
Filling up details :
profession, age,
lifestyle, body
type, allergies
etc.
Food type:
Breakfast, Lunch
Dinner preferences
Payment
Logistics
Pick up person
Cash/Online
Transaction
Delivery man
I.T.
Department
Desktop
Kitchen staff
Kitchen Staff
Backend Staff
Feedbacks
Accountant
Finance
Department
Agriculturist /
Kitchen staff
Fruits and
vegetables
Data entry
people
Data entry
software
David Joseph, 39years old, CEO, sports lover, enthusiast, fitness freak, high spender

4.  No. of employees.
 Electricity, internet bills, productivity of land, growing
crops etc.
 Advertising and Promotional Cost.
 Delivery cost.
 Regular customers
 Special packages for gym goers
 Delivering to the athletes.
 Taking preferences as per
the occasion and attributes
of the customers.
 Purchasing the required
kitchen items like spices and
oil.
 Cooking as per the taste of
the customer.
 Taking regular feedback to
understand the customers
need
 Deliver at the preferred
location.
 Payment can be done
online/offline.
 Working
professionals.
 Young business
executives.
 Fitness freaks
 Athletes.
 Time saver.
 Staying healthy.
 Quality check.
 Keep a check on your
wallet.
 Tasty healthy food.
 Grocery stores for
spices and oils.
 Bank and payment
service providers.
 Experienced
nutritionists.
 Gyms
 Trained employees
 Experienced
nutritionists.
 Good agricultural
products.
 Good logistics .
 Websites / Mobile
App
 Telephonic
 Payments channels
both cash and
online transaction
 Promotional events to
retain customers.
 Ease of service &
reliability.
 On-board professionals.
 Fast delivery at preferred
location
Business Model Canvas
Key partnersKey Activities
Coststructure
Key resources
Value Propositions Customer SegmentsRelationships
Revenue
Stream
Channels