XIAOMI INDIA MARKETING

2. INTRODUCTION
Xiaomi Inc is a privately owned Chinese
Electronics company headquartered
in Beijing.
 It is the world's 5th largest smartphone
maker & 2nd in India
Launched in India in 2014
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3. SWOT ANALYSIS
•Increasing
smartphones in
india
•Transition to 4G
•Entry of new players
•High competition
•Poor after sale
service
•Few service centres
•Innovative product
•Effective promotion
Strength Weakness
OppurtunityThreat
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4. SMARTPHONE MARKET SHARE IN INDIA
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5. TARGET AUDIENCE
Students
Tech savvy
People who spend more time online
Middle class peoples
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6. MARKETING STRATEGIES
Xiaomi follows a direct-to-retail model
which means a consumer directly comes
and buys a device either on the its
website or that of a partner’s (e-
commerce)
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7. PRICING
PRICE RANGE 5999- 22000
WTMWB pricing strategy – What The
Market Will Bear, and try to sell at
premium prices as fast as possible before
the competition gets on to your USP and
tries to undercut you.
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8. PRODUCT STRATEGY
unlike other brands which launch about
30 to 40 models per year, Xiaomi rolls
out only four models
Xiaomi’s products enjoy a long life cycle
of 15 to 18 months
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9. PROMOTION
For Xiaomi, its fans are its brand
ambassadors which is why it doesn’t
have a Bollywood actor or a
sportsperson as a brand ambassador
unlike other players
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10. ONLINE MARKETING
 Xiaomi largely sells its phones online,
social media is an important part of the
way it remains visible and engaged with
both customers and prospective buyers.
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