Marketing intermediaries
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This document discusses marketing intermediaries and retailing. It defines retailing as activities involved in selling goods or services directly to consumers. There are different types of retailers like specialty stores, department stores, supermarkets, and convenience stores. Retailing decisions include target markets, product assortment, prices, store atmosphere, and location. Major trends in retailing include the growing share of modern organized retailing in countries like India and Pakistan. Non-store retailing includes direct selling, vending, and direct marketing. Franchising systems allow franchisees to operate under a franchisor's brand name. Wholesalers perform functions like selling, buying, warehousing, transportation, financing, and providing market information for retailers.
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Know More https://7heven.com/
Ch1 cb
This document provides an overview of key concepts in consumer behavior and how it relates to marketing strategy. It defines consumer behavior as how individuals select, purchase, use, and dispose of products and services. Understanding consumer behavior is important for developing marketing strategy to satisfy consumer needs, inform regulations, and aid social marketing. The document also discusses concepts like customer value, market segmentation, and how personal, product, and situational factors influence consumer behavior and choices.
Scm t8
This document defines distribution channels and marketing intermediaries. It explains that distribution channels are networks of organizations that make products available to consumers. Channel decisions are important as they affect other marketing strategies. Intermediaries increase efficiency and availability of goods to target markets. They provide contacts, experience, specialization, and scale. The document then lists common functions of distribution channels and types of institutions like wholesalers, agents, retailers, and discusses channel management decisions.
Chapter 1
The document discusses the retail industry and trends in India. It notes that retail is expected to reach Rs. 25,000 billion by 2008 in India. Organized retailing is growing in both food and non-food segments. By 2015, India will have over 700 shopping malls, up from 400 operational malls in 2010. The document also examines relationships between retailers and suppliers, different retail formats, and drivers of success in the retail sector such as customers, education, and planning.
A quick Reference on Affiliate Marketing
This is a presentation on Affiliate Marketing.Affiliate marketing is a emerging trend in digital marketing.
Retail Management & Retail Mix
Retail Management & Retail Mix, The Impact of FDI in Retail in both developed and developing countries
Merchandise
This document discusses various approaches to merchandise management and pricing. It covers merchandising philosophy, micro and cross merchandising, and the attributes and functions of buying organizations. Specifically, it examines the level of formality (formal vs informal), degree of centralization (centralized vs decentralized), organizational breadth (generalized vs specialized), personnel resources (internal vs external), functions performed (merchandising vs buying focus), and staffing (buyer vs sales manager roles). The document provides advantages and disadvantages of different strategies within each area.
Marketing management presentations
we make it for our presentation. it made by various sours. i belive that it can help people to marketing resarch....
Retatiling industry in india
Retailing is India's largest private sector industry and employer after agriculture. The document discusses the Indian retailing industry, including that India has the highest outlet density in the world with around 12 million outlets. It also notes that India ranked first on the Global AT Kearney retail development index. The document then provides an overview of traditional Indian retail formats like kiranas and objectives of understanding the sector's organizations, marketing decisions, and trends.
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Retail Management - Unit - 2, BBA - Osmania University, Hyderabad, India
Retail Management - Unit - 2, BBA - Osmania University, Hyderabad, India
MODULE 1 - RETAIL AND SUPPLY CHAIN MANAGEMENT (1).pptx
MODULE 1 - RETAIL AND SUPPLY CHAIN MANAGEMENT (1).pptx
Supermarket Franchise Expansion in India From Local to Global
Supermarket Franchise Expansion in India From Local to Global
More from Kaustuv Chatterjee
Terror at the taj bombay: Case Analysis
1) The Taj Mahal Palace Hotel in Mumbai was established in 1903 to provide a luxury hotel for all people regardless of race or religion. During the 2008 terrorist attacks, over 1200 people were rescued from the Taj, largely due to the efforts and local knowledge of hotel staff who helped guests escape through secret exits without the terrorists' knowledge.
2) On November 26, 2008, a typical busy day at the Taj with 500 guests and a wedding/conference, the hotel staff were unprepared for the terrorist attacks but responded heroically based on their training and values of satisfying customers. However, other hotels may respond differently depending on their unique culture and ethics.
3) If leading the Taj, the author would not try
Promotion Strategy
This document discusses marketing communications and integrated marketing. It defines marketing communications as the means to inform, persuade, and remind consumers about products and brands. It identifies the major communication channels including advertising, sales promotion, public relations, direct marketing, and personal selling. The document also outlines the steps to develop effective communications like identifying the target audience, determining objectives, designing the message, selecting channels, and establishing a budget. It emphasizes setting an optimal communications mix based on factors like the product market, buyer readiness stage, and product life cycle.
Pricing Strategies
This document outlines the key steps in setting prices for products and services. It discusses selecting a pricing objective, determining demand through analyzing price sensitivity and elasticity, estimating costs, analyzing competitors' prices, selecting a pricing method such as markup or target-return pricing, and selecting the final price. The document also covers strategies for adapting prices for different circumstances, such as geographical pricing, promotional pricing, discounts, and differentiated pricing based on customer segment or location.
Marketing services
This document discusses marketing services and improving service quality. It defines services as intangible acts that do not result in ownership. Services are characterized by intangibility, inseparability, variability, and perishability. The document outlines factors like physical evidence, people, and processes that influence service delivery. It also discusses matching demand and supply to address perishability and standardizing processes to reduce variability. Different types of marketing for services are described. Models for evaluating service quality and its determinants are provided. Best practices for strategic concepts, top management commitment, and monitoring systems to improve service quality are recommended.
IS SOLO TRAVELING DIFFERENT FOR MEN AND WOMEN?
The document discusses solo travel trends among men and women in India. It notes that while international data shows women solo travelers increasing at a higher rate than men, there is no available data for India. The objectives are to determine if there is a significant difference between male and female solo travelers in India, understand the reasons for any differences, and identify ways to address barriers for female solo travel. A survey, interviews, and discussions with hostel managers are proposed as part of the methodology to study solo travel motivations and challenges among both men and women in India.
Marketing Channels
A marketing channel system involves a set of interdependent organizations that make a product available to consumers. Channel members perform functions like transportation, storage, financing, and risk assumption. Companies must design their channel structure and make decisions about channel members. They also have to manage conflicts between channels and integrate different channels like stores and online. The key issues with e-commerce include deciding between pure online selling versus a hybrid online and physical store approach.
EXACTO BY HCL
The document describes EXACTO, an AI and machine learning solution from HCL Technologies that can automatically extract information from a variety of sources such as documents, images, and text. It discusses how EXACTO uses techniques like deep neural networks, natural language processing, computer vision, and domain ontology to extract data with over 99% accuracy. EXACTO is presented as having applications in domains like trade processing, medical document triage, contract processing, invoice processing, cheque processing, and KYC.
Exacto case study: kicks_automation_into_overdrive_for_swedish_motorbike_manu...
HCL implemented its EXACTOTM robotic process automation solution for a Swedish motorbike manufacturer to automate the processing of invoices from over 1,000 vendors. The solution uses machine learning and natural language processing to extract information from thousands of invoices in multiple languages rapidly and with over 80% accuracy. It was integrated with the client's existing E-Business Suite and workflow systems. This automation reduced the average handling time for invoices by 40% while improving accuracy, increasing scalability, and ensuring regulatory compliance.
Exacto case study: enables_smart_data_extraction_to_accelerate_invoice_proces...
An international technology company wanted to automate the processing of invoices from thousands of global vendors to minimize errors, reduce costs, and increase speed. HCL implemented its EXACTOTM product using deep learning and natural language processing to extract data from invoices. EXACTOTM was integrated with robotic process automation to rapidly and accurately extract data from thousands of documents. The extracted data was verified and populated into the client's existing workflow to automate what was previously a manual task. This reduced average handling time by 40% and improved regulatory compliance while automating vendor identification from unstructured data.
HCL BELIEVES IN HELPING CLIENTS REIMAGINE THEIR BUSINESS IN DIGITAL AGE
HCL believes in helping clients reimagine their business in the digital age. The presentation was given by Kaustuv Chatterjee and their student ID is 1910120016. HCL assists companies by transforming them for success in today's digital world.
Leadership qualities of Netaji Subhash Chandra Bose
Subhash Chandra Bose was a patriotic Indian leader who formed the Indian National Army to fight for India's independence from British rule through armed resistance. He was able to inspire thousands to join through his oratory and slogan of giving blood for freedom. His influence forced the British to put him under house arrest. As a skilled diplomat, he collaborated with Japan to organize the INA and included both men and women from diverse religious and ethnic backgrounds, setting an example of equality.
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Exacto case study: enables_smart_data_extraction_to_accelerate_invoice_proces...
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HCL BELIEVES IN HELPING CLIENTS REIMAGINE THEIR BUSINESS IN DIGITAL AGE
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Leadership qualities of Netaji Subhash Chandra Bose
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Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Growth Marketing in 2024 - Randy Rayess, Outgrow
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameFuture-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
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In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
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This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
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Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Mastering SEO for Google in the AI Era - Dennis Yu
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
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Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
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This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
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Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
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Capstone Project: Luxury Handloom Saree Brand
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- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
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1. Effective techniques to increase your brand's visibility across various online platforms.
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Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
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Marketing intermediaries
- 2. Learning Objectives What major types of marketing intermediaries occupy this sector? What marketing decisions do these marketing intermediaries make? What are the major trends with marketing intermediaries?
- 3. What is Retailing? Retailing includes all the activities involved in selling goods or services directly to final consumers for personal, non-business use
- 4. Major Retailer Types Specialty store Department store Supermarket Convenience store Discount Store
- 5. Levels of Retail Service Self-service Self-selection Limited service Full service
- 6. Retailing in India and Pakistan • Retailing in South Asia is changing • The share of modern organized retailing is increasing • The growth is driven by economic growth, rising income levels, and consumption • Entry and growth of organized retail is causing economic, political, and social tension
- 7. Nonstore Retailing Direct Selling (multi-level like Amway) Automatic vending Direct Marketing (like Amazon)
- 8. What is a Franchising System? A franchising system is a system of individual franchisees, a tightly knit group of enterprises whose systematic operations are planned, directed, and controlled by the operation’s franchisor
- 9. Characteristics of Franchises The franchisor owns a trade or service mark and licenses it to franchisees in return for royalty payments The franchisee pays for the right to be part of the system The franchisor provides its franchisees with a system for doing business
- 10. Retailers’ Marketing Decisions Target market Product assortment Procurement Prices Services
- 11. Retailers’ Marketing Decisions (cont.) Store atmosphere Store activities Communications Locations
- 12. Store Atmosphere Walls Lighting Signage Product placement Floors Music The Fornarina flagship store features award-winning retail design.
- 13. Location Decision Central business districts Regional shopping centers Community shopping centers Shopping strips Location within a larger store
- 14. Indicators of Sales Effectiveness Number of people passing by % who enter store % of those who buy Average amount spent per sale
- 15. Private Labels
- 16. Wholesaling Functions Selling and promoting Buying and assortment building Bulk breaking Warehousing Transportation Financing Risk bearing Market information Management services and counseling