Presentation on marketing ethics.

1. Ethics of Marketing: Capitalist
Business and the Consumer
Hassaan Haroon
ID: 19334

2. ETHICAL MARKETING
• Ethical Marketing seeks to promote honesty,
fairness and responsibility in all advertising.
• ETHICS of marketing is a difficult subject because
everyone has subjective judgments about what is
“RIGHT” AND “WRONG”

3. Is it Important?
When marketing activities deviate from accepted
standards, the exchange process can break down,
resulting;
- Customer Dissatisfaction
- Lack of trust
- Legal issues
- Income falls

4. Truth In Advertising
• When consumers see or hear an advertisement,
no matter where it is, federal law says that an ad
must be truthful and not misleading.
• When the Federal Trade Commission(FTC) finds a
case of fraud on consumers, the agency files
actions in federal district court for immediate and
permanent orders to stop scams.

5. Health claims
• Health claims in marketing- Companies must
support their advertising claims with solid
proof. This is especially true for businesses
that market food, over-the-counter drugs,
dietary supplements, contact lenses and other
health related products.

6. Consumer protection laws
These are designed to ensure the rights of
consumers as well as fair trade, competition and
accurate information in the marketplace. In short,
consumer protection is linked to the idea of
consumer rights.
These are a form of government regulation that aim
to protect the rights of consumers. For example, a
government may require businesses to disclose
detailed information about products. (Guns, Drones
etc)

7. Types of Misconduct likely to be reported
Giving or accepting
bribes
Discrimination
Improper hiring
practices
E mail or internet
abuse
Lying to employees,
customers etc..
• Source : National
Business Ethics survey

8. Examples
• Eg - Telecom (Sri Lanka) has appointed a
independent person as an ethical officer where
employees can talk, report any misconduct.
• (USA) has a employ toll free number
“hotline” to provide any advice to employees who
believe they face an ethical issue

9. THANK YOU