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                                                                                               Quick take
 Surya Roshni                                                                                BUY
                                                                                             CMP                                `113
 Lighting its growth path                                                                    Target Price                       `143
 Surya Roshni is a diversified company manufacturing steel pipes and branded                 Investment Period           12 Months
 lighting products. From FY2010–12E, we expect the company’s top-line and
 bottom line to register CAGRs of 23.8% and 39.0%, respectively, on the back of          Stock Info
 substantial capacity expansion. At the current price of `113, the stock is trading at   Sector                                  Metals
 5.7x its FY2012E standalone EPS. We have valued the company using the SOTP              Market Cap (` cr)                         315
 method, valuing its standalone business at its five-year average P/E of 6.6x            Fully Dil. Market Cap (` cr)              497
 FY2012E EPS and its investment in its 53.7% subsidiary company,                         Beta                                      0.9
 Surya Global Steel Tubes Ltd. (SGST), at a P/BV of 1.0x. We assign a Buy rating to      52 Week High / Low                     114/48
 the stock with a Target Price of `143.                                                  Avg. Daily Volume                      103990
 Large capacity expansion to lead to high sales growth: Surya Roshni has                 Face Value (`)                             10
 completed its capacity expansion across products, including capacity increase of        BSE Sensex                             20,250
 358% in compact fluorescent lamps (CFL) and 29% in steel pipes. This is expected        Nifty                                   6,103
 to result in high sales growth at a 23.8% CAGR over FY2010–12E. Post the
                                                                                         Reuters Code                       SURR.BO
 substantial capex, sales contribution from the high-RoIC lighting division is
 expected to increase, thereby increasing the company’s RoE from 19.7% to 20.4%          Bloomberg Code                         SYR@IN
 over FY2010–12E, despite a reduction in net debt-to-equity from 2.5x to 1.3x
 over the same period. The company has delivered strong yoy growth of 24.6% in           Shareholding Pattern (%)
 its top line and 99.5% in net profit in 1QFY2011, indicating its strong prospects.
                                                                                         Promoters                                29.1
 Strong brand in the lighting industry: Surya Roshni has been a household name           MF / Banks / Indian Fls                  48.3
 in the lighting space for over two decades. The company has presence across
                                                                                         FII / NRIs / OCBs                         0.5
 more than 100,000 retail outlets. Surya Roshni has maintained its brand identity
 through substantial advertisement spend and a strong retail network. In FY2010,         Indian Public / Others                   22.1
 the company spent more than `11cr on advertisements, which is 2.0% of its
 lighting division sales.
                                                                                         Abs. (%)                 3m      1yr       3yr
 Promoters hiking their stake: Surya Roshni’s promoters have subscribed to two           Sensex                  14.7    20.2     15.8
 rounds of warrant allocations, amounting to a total investment of `133cr. The first
                                                                                         Surya Roshni            24.8   122.8    112.4
 was at a price of `59/share and the second at `83/share. The first tranche has
 been partially converted into equity in FY2010, increasing the promoters’ stake to
 29.1% from 24.1%. We expect the remaining warrants to be converted by
 FY2012, which will increase the promoters’ share to 55.0% from 29.1% currently.
 Key Financials (Standalone)
  Y/E March (` cr)                       FY2009       FY2010      FY2011E   FY2012E
  Net sales                                1,490        1,794       2,293      2,751
  % chg                                     17.1         20.4        27.8       20.0
  Net profit                                  22           45          60         87
  % chg                                       5.5       109.8        31.9       46.4
  EBITDA (%)                                  6.5          7.2        7.2        7.5
  FDEPS (`)                                   8.3        13.9        13.6       19.9
  P/E (x)                                   13.7           8.1        8.3        5.7
  P/BV (x)                                    1.5          1.4        1.4        1.0
  RoE (%)                                   11.2         19.7        19.5       20.4
  RoCE (%)                                  11.1         12.2        12.9       15.1     Jai Sharda
  EV/Sales (x)                                0.5          0.5        0.4        0.4     +91 - 22- 3952 4568 Ext. 305
  EV/EBITDA (x)                               7.3          7.5        6.3        5.4     jai.sharda@angeltrade.com
 Source: Company, Angel Research


Please refer to important disclosures at the end of this report                                                                      1
Quick take
                                                                                                                      Surya Roshni



                                           Investment arguments

                                           Strong growth visibility

                                           Substantial capacity expansion plans…

                                           Surya Roshni is a diversified company having manufacturing presence in steel
                                           tubes, cold rolled metal strips and the entire range of lighting products and
                                           luminaries. The company has three manufacturing facilities—one in Kashipur
                                           (Uttarakhand) for the lighting division, one in Bahadurgarh (Haryana) for the steel
                                           division and one in Malanpur (Madhya Pradesh) that manufactures both lighting
                                           and steel products.

                                           In FY2010, Surya Roshni, under SGST, started a 200,000 tonne spiral pipe
                                           manufacturing plant in Bhuj, Gujarat.

                                           At its Kashipur facility, Surya Roshni recently expanded its manufacturing capacity
                                           for a variety of products. Post the expansion, the company’s CFL manufacturing
                                           capacity increased by 358.3% to 6.6cr pieces per annum (pcs p.a.). The capacity
                                           for fluorescent tube lamps (FTL) expanded by 14.2% to 6.3cr pcs p.a. and that of
                                           HPSV/HPMV lamps grew by 300.0% to 1.8mn pcs p.a. The company also
                                           expanded its manufacturing capacity for components like glass shells.

                                           Production at the company’s 11,000MT p.a. highmast facilty at Malanpur has
                                           already started. Further, the company is planning to start production at its
                                           72,000MT p.a. ERW pipes manufacturing facility in Malanpur.


                                           Exhibit 1: Substantial capacity addition across products
                                                                                              Capacity                      Inc. in
                                           Product                                                                         capacity*
                                                                               FY09         FY10         FY11E       FY12E    (%)
                                           Pipes/Tubes (mt)                250,000      250,000      322,000       322,000        28.8
                                           GLS lamps (cr)                      18.7         18.7          18.7            18.7       -
                                           Fluorescent tube lamps (cr)           5.5          6.3          6.3             6.3    14.2
                                           HPSV/HPMV lamps (units)         450,000 1,800,000 1,800,000 1,800,000                 300.0
                                           CFL (cr)                              1.4          6.6          6.6             6.6   358.3
                                           PVC pipe (mt)                           -      17,500       17,500       17,500         NA
                                           Highmast poles (mt)                     -            -      11,000       11,000         NA
                                           Source: Company, Angel Research; Note: *Increase in capacity over FY2009–12E



Surya Roshni has spent `224cr on           Surya Roshni has spent `224cr on capex in FY2009 and FY2010. In comparison,
capex in FY2009 and FY2010.                the total sales potential of the expanded capacity is `1,000cr, indicating the
In comparison, the total sales potential   asset-light nature of the newly expanded capacity. As utilisation in the new facilities
of the expanded capacity is `1,000cr,      increases, the company’s total asset-turnover is expected to increase from 2.4x to
indicating the asset-light nature of the   2.9x over FY2010–12E. Consequently, we expect the company’s RoE to rise from
newly expanded capacity                    19.7% to 20.4% over FY2010–12E.

                                           …to lead to strong top-line growth

                                           Surya Roshni is poised for strong growth over the next few years, driven by
                                           increased production from its expanded capacities across its product range.
                                           We expect sales contribution from the lighting division to increase from 29.5% in
                                           FY2010 to 33.6% in FY2012E.


October 8, 2010                                                                                                                      2
Quick take
                                                                                                                                           Surya Roshni



The lighting division is expected to witness   The lighting division is expected to witness a 32.5% CAGR over FY2010–12E,
a CAGR of 32.5% over FY2010–12E,               which is much higher than the estimated 20.5% CAGR for the steel division over
which is much higher than the estimated        the same period. The lighting division’s growth is expected to be driven by higher
20.5% CAGR for the steel division over the     sales in the fast-growing CFL segment. The company’s highmast poles facility is
same period                                    also expected to start contributing to sales from FY2011. Growth in the steel
                                               division is expected to be driven by the starting of production at the ERW pipes unit
                                               in Malanpur.

                                               Exhibit 2: CFL and highmast sales to drive lighting division’s growth
                                                                                80.0
                                                 Contribution to Revenues (%)          71.2
                                                                                70.0                   64.2
                                                                                60.0
                                                                                                                           53.3
                                                                                                                                              47.7
                                                                                50.0
                                                                                40.0
                                                                                       28.8                                42.0               39.9
                                                                                30.0                    35.8

                                                                                20.0
                                                                                                                                              12.5
                                                                                10.0                                      4.7
                                                                                 0.0
                                                                                       FY09           FY10               FY11E               FY12E
                                                                                              CFL           Highmast            Others
                                               Source: Company, Angel Research

                                               Overall, the company’s net revenue is expected to grow to `2,751cr in FY2012E
                                               from `1,794cr in FY2010, registering a 23.8% CAGR over FY2010–12E. Robust
                                               top-line growth (24.7% yoy) posted by the company in 1QFY2011 supports our
                                               projections.

                                               Exhibit 3: Revenue: Segmental and product-wise contribution
                                               (` cr)                                               FY07       FY08    FY09       FY10    FY11E      FY12E
                                               Lighting division sales                               324        347     382        560     777        983
                                               GLS lamps                                             112        106     106        123     126        129
                                               Fluorescent tube lamps                                122        120     103        108     114        121
                                               CFL                                                    19         43     110        200     326        392
                                               Highmast poles                                           -          -       -          -     36        123
                                               PVC pipes                                                -          -       -          -     28         59
                                               Steel division sales                                  893       1,058   1,227      1,338   1,663      1,943
                                               Pipes/Tubes                                           614        744     941       1,013   1,283      1,515
                                               Overall gross sales                                  1,217      1,405   1,609      1,897   2,440      2,927
                                               Overall Net Sales                                    1,099      1,272   1,490      1,794   2,293      2,751
                                               Contribution to sales (%)
                                               Lighting division                                     26.6       24.7    23.7       29.5    31.9       33.6
                                               Steel division                                        73.4       75.3    76.3       70.5    68.1       66.4
                                               Source: Company, Angel Research




 October 8, 2010                                                                                                                                         3
Quick take
                                                                                                                       Surya Roshni



                                           …and bottom-line growth

Surya Roshni’s overall margins are also    The OPM of the company’s lighting division is much higher than that of the steel
expected to expand, since the              division. Going ahead, since the contribution of the lighting division to the top line
contribution of the lighting division to   is expected to increase, the company’s overall margins are also likely to expand.
the top line is expected to increase
                                           We expect the company’s OPM to increase to 7.5% in FY2012E from 7.2% in
                                           FY2010. In 1QFY2011, the company’s OPM improved by 40bp to 6.3% from
                                           5.9% in 1QFY2010.

                                           Exhibit 4: Overall EBITDA margin to increase

                                                     18.0
                                                     16.0      15.6      15.4
                                                                                    13.9     14.5      14.3     14.0        14.0
                                                     14.0
                                                     12.0
                                            (%)




                                                     10.0
                                                               8.1                                                          7.5
                                                      8.0               7.2                             7.2      7.2
                                                                                    6.0       6.5
                                                      6.0
                                                               4.0                            3.4       3.6
                                                      4.0               3.3         3.1                          3.3        3.4

                                                      2.0
                                                      0.0
                                                              FY06      FY07        FY08      FY09     FY10     FY11E      FY12E
                                                            Lighting Division OPM          Steel Division OPM      Overall OPM

                                           Source: Company, Angel Research

                                           Owing to strong top-line growth and an expansion in margins, we expect PAT to
                                           grow at a 39.0% CAGR over FY2010–12E to `87cr. In 1QFY2011, net profit
                                           nearly doubled to `8.4cr from `4.2cr in 1QFY2010.

                                           Exhibit 5: PAT to grow at a 39.0% CAGR

                                                     100
                                                      90
                                                      80
                                                      70
                                            (` cr)




                                                      60
                                                      50
                                                      40
                                                      30
                                                      20
                                                      10
                                                       0
                                                              FY06     FY07         FY08      FY09     FY10     FY11E      FY12E
                                                                                             PAT
                                           Source: Company, Angel Research

                                           Strong brand name in the lighting space

                                           Surya Roshni is a household name in the Indian lighting industry since the past two
                                           decades. In the FTL and incandescent lamps segment, the company has historically
                                           maintained a strong market share of over 20.0%. In FY2010, its market share was
                                           ~24.2% for both these products.


October 8, 2010                                                                                                                    4
Quick take
                                                                                                       Surya Roshni



                  Exhibit 6: Strong market share across lighting products

                                      30.0

                                      25.0




                   Market Share (%)
                                      20.0

                                      15.0

                                      10.0

                                       5.0

                                       0.0
                                             FY07      FY08            FY09          FY10      FY11E       FY12E
                                               CFL           Flourescent Tube Lamps            Incandescent Lamps

                  Source: Company, ELCOMA, Angel Research

                  In the CFL market, the company has increased its dominance as its market share
                  increased from 2.4% in FY2007 to 10.7% in FY2010. The company has already
                  become a bigger player than Bajaj Electricals in CFLs. We expect the company to
                  maintain its high growth rate in CFL sales on the back of high growth in
                  industry-wide CFL sales and further market share expansion.

                  CFL – Industry sales and Surya Roshni’s market share growth

                  We estimate the lighting industry’s total sales in volume terms across products to
                  continue growing at the historical growth rate of 5.9% p.a. In this, we expect the
                  special lamps category to grow at 15.8%, which is its historical growth rate.
                  However, there is no sales growth expected in the market for incandescent lamps
                  and FTL, as both these products are in a declining stage of their lifecycle, as they
                  are being replaced by CFLs, which are much better in terms of technology and
                  operating costs. The rest of the lighting industry’s growth is expected to come from
                  CFL. Hence, the estimated growth in the CFL industry over CY2009–11E is 24.8%.

                  Exhibit 7: CFL sales to grow at a 24.8% CAGR over CY209–11E
                  Volumes (cr pcs)                   CY06      CY07       CY08        CY09    CY10E    CY11E   CY12E
                  Incandescent lamps                  75.7      77.9          73.4     76.6    76.6     76.6    76.6
                  Fluorescent lamps                   18.6      19.0          18.6     17.9    17.9     17.9    17.9
                  CFL                                 10.0      14.0          19.9     25.5    32.4     39.7    47.4
                  Special lamps                        1.4       1.7           2.1      1.8     2.1      2.4     2.8
                  Total                              105.7     112.6      114.0       121.8   129.0    136.6   144.7
                  CFL growth rate (%)                 49.3      40.0          42.1     28.1    27.1     22.5    19.4
                  Source: ELCOMA, Angel Research

                  We expect Surya Roshni’s market share in CFLs to increase to 14.0% by FY2012E
                  from 10.7% in FY2010, backed by higher advertisement spend and a strong retail
                  network.




October 8, 2010                                                                                                     5
Quick take
                                                                                                                       Surya Roshni




                                          Exhibit 8: Surya Roshni likely to further increase market share in CFLs
                                          CFLs (cr pcs)                  FY07          FY08     FY09         FY10      FY11E         FY12E
                                          Industry volume*               10.0          14.0     19.9         25.5       32.4          39.7
                                          Surya Roshni’s volume           0.2           0.6       1.5         2.7            4.5       5.6
                                          Market share (%)                2.4           4.0       7.4        10.7       14.0          14.0
                                          Source: Company, Angel Research; Note:*Industry data for the corresponding calendar year

                                          Surya Roshni’s products are available across the country at more than 100,000
                                          retail outlets, which gives it a strong brand visibility. Further, management is
                                          increasing its focus on advertising. In FY2010, the company spent ~2.0% of its
                                          revenue from the lighting division on advertisement as compared to 0.6% in
                                          FY2008. The higher allocation to advertisement expenses would further reinforce
                                          the company’s brand presence among consumers.

                                          Exhibit 9: Advertisement expense hiked in recent years

                                                 2.5                                                                   2.3

                                                 2.0                                                                                  2.0

                                                 1.5      1.4
                                           (%)




                                                                                1.2              1.1
                                                 1.0
                                                                   1.0
                                                                                          1.0
                                                 0.5
                                                                                                             0.6
                                                 0.0
                                                          FY03    FY04          FY05     FY06    FY07      FY08       FY09         FY10

                                                                            Ad spend-to-Sales (Lighting division)

                                          Source: Company, Angel Research


                                          Promoters increasing their stake
The conversion of warrants is expected    Surya Roshni’s promoters have issued two rounds of warrants, one of which has
to increase the promoters’ shareholding   already been partially converted. In FY2010, in the first round, the company issued
to 55.0% from 29.1% currently             0.64cr warrants convertible at a price of `59/share, out of which 0.18cr warrants
                                          were converted, thereby increasing the promoters’ stake to 29.1% from 24.1%
                                          before the conversion. The second round of warrant allocation was carried out in
                                          July 2010, where 1.14cr warrants were allocated to the promoters at a conversion
                                          price of `83/share. We expect the remaining 0.46cr warrants of the first tranche of
                                          warrants to be converted into equity shares in FY2011E. We expect the second
                                          round of warrants also to be converted into equity shares by FY2012E. The
                                          conversion of warrants is expected to increase the promoters’ shareholding to
                                          55.0%, assuming there is no other change in the paid-up capital of the company.




October 8, 2010                                                                                                                           6
Quick take
                                                                                                 Surya Roshni




                  Exhibit 10: Promoters are increasing their stake
                                         Conversion Amount                  Promoter shareholding (%)
                  Allocation date             price invested                Before         Partial         After
                                          (`/share)    (` cr)           conversion     conversion     conversion
                  December14, 2009               59.0                        24.1           29.1*             39.1
                                                          37.8
                  July 12, 2010                  83.0                        39.1                 -           55.0
                                                          94.9
                  Source: Company, Angel Research; Note: *Current promoter shareholding




                  Financial outlook
                  Debt-to-Equity to reduce going ahead

                  Surya Roshni had net debt-to-equity of 2.5 in FY2010. However, owing to the
                  expected warrant conversion and lower capex requirements going ahead, we
                  expect this ratio to decline to 1.3x by FY2012E.

                  Exhibit 11: Net Debt/Equity expected to reduce going ahead

                         3.0
                                                                               2.5
                         2.5               2.2                    2.1
                                  2.2                   2.2
                                                                                           1.9
                         2.0
                   (x)




                         1.5                                                                            1.3

                         1.0

                         0.5

                         0.0
                               FY06       FY07          FY08     FY09         FY10        FY11E       FY12E

                                                          Net Debt-to-Equity

                  Source: Company, Angel Research

                  Tax benefits to continue

                  Surya Roshni’s Kashipur unit is exempt from income tax, as it is located in
                  Uttaranchal, where it gets tax benefits due to local regulations. This unit is also
                  exempt from excise duty for a 10-year period, starting from the commissioning of
                  any capacity. As a result, the company’s effective tax rate has reduced from 35.4%
                  in FY2007 to 16.0% in FY2010. The newly added capacity in the Kashipur unit
                  would also enjoy these tax advantages. However, this benefit would be balanced
                  by the capacity expansion in the highmast and steel manufacturing units in the
                  non-tax exempt zone. Therefore, we expect the tax rate to remain at the current
                  levels of ~16.0% in FY2011E, before increasing marginally to 18.0% in FY2012E.




October 8, 2010                                                                                                 7
Quick take
                                                                                                                                        Surya Roshni



                                                    Valuation
                                                    Currently, Surya Roshni is trading at 5.7x and 1.0x its FY2012E EPS and book
                                                    value, respectively. Historically, the company has traded in the range of 3.4x to
                                                    9.5x its one-year forward EPS, with the average of 6.6x one-year forward EPS.
                                                    We have valued the company using the SOTP method, valuing the standalone
                                                    business at 6.6x FY2012E EPS of `19.9 and valuing its investment in SGST at 1.0x
                                                    its FY2010 BV. We assign a Buy rating to the stock with a Target Price of `143.

                                                    Exhibit 12: One-year forward P/E band

                                                           250

                                                           200

                                                           150
                                                     (`)




                                                           100

                                                           50

                                                            0
                                                             Apr-02 Apr-03        Apr-04 Apr-05 Apr-06          Apr-07     Apr-08 Apr-09       Apr-10

                                                                    Price          2x         4x          6x          8x          10x           12x

                                                    Source: Company, Bloomberg, Angel Research



Exhibit 13: Peer comparison
Company                          Mcap        CMP                 P/E (x)                 P/BV (x)               RoE (%)           CAGR (2010–12E)
(` cr)                            (`cr)       (`)          FY11E       FY12E       FY11E       FY12E       FY11E         FY12E      Sales           PAT
Surya Roshni                      315        113             8.3            5.7         1.4         1.0        19.5        20.4         23.8       39.0
Bajaj Electricals               3,263        333            19.7           15.9         5.2         4.1        30.3        29.6         20.6       32.1
Jindal Saw                      5,850        212            12.0           10.0         1.5         1.3        14.2        14.0         9.2        34.9
Source: Company, Bloomberg, Angel Research




October 8, 2010                                                                                                                                         8
Quick take
                                                                                   Surya Roshni



                  Profit and Loss (Standalone)
                  Y/E March (` cr)               FY07     FY08     FY09    FY10 FY11E FY12E
                  Gross sales                    1,217    1,405    1,609   1,897    2,440    2,927
                  Less: Excise duty               118      133      119     104      146      176
                  Net Sales                      1,099    1,272    1,490   1,794    2,293    2,751
                  Total operating income         1,099    1,272    1,490   1,794    2,293    2,751
                  % chg                            8.6     15.7     17.1    20.4     27.8     20.0
                  Total Expenditure              1,020    1,196    1,392   1,665    2,129    2,545
                  Net Raw Materials               806      953     1,147   1,324    1,692    2,024
                  Other Mfg costs                 164      187      181     253      325      386
                  Personnel                         50       55      64      88      112      135
                  EBITDA                            80       76      97     129      164      206
                  % chg                           (2.8)    (4.3)    27.9    32.1     27.4     25.8
                  (% of Net Sales)                 7.2      6.0      6.5     7.2      7.2      7.5
                  Depreciation& Amortisation        27       26      24      27        32      35
                  EBIT                              53       51      74     102      132      172
                  % chg                           (2.5)    (4.7)    45.9    37.7     30.2     29.8
                  (% of Net Sales)                 4.8      4.0      5.0     5.7      5.8      6.2
                  Interest & other charges          31       38      46      49        62      66
                  Other Income                       1       15       1       1         1       1
                  (% of PBT)                       4.6     54.5      2.1     1.6      1.3      0.9
                  Recurring PBT                     23       27      28      54        71     106
                  % chg                          (20.1)    19.8      1.6    92.6     31.9     50.1
                  PBT (reported)                    23       27      28      54        71     106
                  Tax                                8        7       6       9        11      19
                  (% of PBT)                      35.4     25.8     22.9    16.0     16.0     18.0
                  PAT (reported)                    15       20      22      45        60      87
                  ADJ. PAT                          15       20      22      45        60      87
                  % chg                          (20.8)    37.8      5.5   109.8     31.9     46.4
                  (% of Net Sales)                 1.3      1.6      1.4     2.5      2.6      3.2
                  Basic EPS (`)                    5.7      7.8      8.3    16.2     18.4     19.9
                  Fully Diluted EPS (`)            5.7      7.8      8.3    13.9     13.6     19.9
                  % chg                          (20.8)    37.8      5.5    68.3     (2.5)    46.4




October 8, 2010                                                                                  9
Quick take
                                                                           Surya Roshni



                  Balance Sheet (Standalone)
                  Y/E March (`cr)              FY07   FY08   FY09   FY10   FY11E   FY12E
                  SOURCES OF FUNDS
                  Equity Share Capital           26     26     26     28      32      44
                  Reserves& Surplus             140    155    172    220     294     455
                  Shareholders’ Funds           166    181    198    248     327     499
                  Share Warrants                  2      2      2      9      26       2
                  Total Loans                   382    403    440    664     674     644
                  Deferred Tax Liability         49     48     51     56      56      56
                  Total Liabilities             598    633    692    976   1,082   1,201
                  APPLICATION OF FUNDS
                  Gross Block                   605    607    683    829     907     962
                  Less: Acc. Depreciation       311    322    344    369     401     435
                  Net Block                     295    285    339    460     506     527
                  Capital Work-in-Progress       20     31     10     48      20      10
                  Investments                     7      -     16     50      50      50
                  Current Assets                313    358    377    498     586     701
                  Cash                            5      5      9     10       5      10
                  Loans & Advances               26     28     26     28      28      28
                  Other                         281    324    341    460     553     663
                  Current liabilities            36     40     50     80      81      88
                  Net Current Assets            276    318    327    418     506     613
                  Total Assets                 598    633    692    976 1,082 1,201




October 8, 2010                                                                        10
Quick take
                                                                                       Surya Roshni



                  Cash Flow Statement (Standalone)
                  Y/E March (`cr)                      FY07    FY08    FY09    FY10 FY11E       FY12E
                  Profit before tax                      23      27      28      54       71      106
                  Depreciation                           27      26      24      27       32       35
                  Change in Working Capital             (18)    (42)     (5)    (85)     (92)    (103)
                  Less: Other income                     (0)    (15)     (0)     (0)        -        -
                  Direct taxes paid                      (7)     (8)     (4)    (10)     (11)     (19)
                  Cash Flow from Operations              23     (11)     43     (14)      (1)      19
                  (Inc.)/ Dec. in Fixed Assets          (56)    (11)    (57)   (186)     (50)     (45)
                  (Inc.)/Dec. in Investments              0       7     (16)    (34)        -        -
                  (Inc.)/ Dec. in loans and advances     (3)     (2)      2      (2)        -        -
                  Other income                            0      15       0       0         -        -
                  Cash Flow from Investing              (59)      9     (71)   (222)     (50)     (45)
                  Issue of Equity                          -       -    (11)     18       44       71
                  Inc./(Dec.) in loans                   40      21      49     223       10      (30)
                  Dividend Paid (Incl. Tax)              (4)     (5)     (5)     (4)      (8)     (10)
                  Others                                 (0)    (15)     (0)     (0)        -        -
                  Cash Flow from Financing               35       2      33     237       46       31
                  Inc./(Dec.) in Cash                    (0)      0       5       1       (5)       5
                  Opening Cash balances                   5       5       5       9       10        5
                  Closing Cash balances                   5       5       9      10        5       10




October 8, 2010                                                                                    11
Quick take
                                                                                       Surya Roshni



                  Key Ratios
                  Y/E March                                FY07   FY08   FY09   FY10 FY11E FY12E
                  Valuation Ratio (x)
                  P/E (on FDEPS)                           19.9   14.4   13.7    8.1      8.3     5.7
                  P/CEPS                                    7.1    6.4    6.5    5.1      5.4     4.1
                  P/BV(on FDBV)                             1.8    1.6    1.5    1.4      1.4     1.0
                  Dividend yield (%)                        1.3    1.3    1.1    1.8      1.8     1.8
                  EV/Sales                                  0.6    0.5    0.5    0.5      0.4     0.4
                  EV/EBITDA                                 8.4    9.0    7.3    7.5      6.3     5.4
                  EV / Total Assets                         1.1    1.1    1.0    1.0      1.0     0.9
                  Per Share Data (`)
                  EPS (Basic)                               5.7    7.8    8.3   16.2     18.4    19.9
                  EPS (fully diluted)                       5.7    7.8    8.3   13.9     13.6    19.9
                  Cash EPS                                 15.9   17.7   17.4   22.3     20.8    27.8
                  DPS                                       1.5    1.5    1.2    2.0      2.0     2.0
                  Book Value (fully diluted)               64.6   70.4   77.3   79.3     80.5   114.3
                  DuPont Analysis
                  EBIT margin                               4.8    4.0    5.0    5.7      5.8     6.2
                  Tax retention ratio (%)                  64.6   74.2   77.1   84.0     84.0    82.0
                  Asset turnover (x)                        2.1    2.3    2.5    2.3      2.4     2.6
                  ROIC (Post-tax)                           6.6    6.7    9.4   11.1     11.5    13.1
                  Cost of Debt (Post Tax)                   5.6    7.2    8.5    7.4      7.8     8.3
                  Leverage (x)                              2.2    2.2    2.2    2.4      2.2     1.5
                  Operating RoE                             8.9    5.5   11.3   19.7     19.5    20.4
                  Returns (%)
                  RoCE (Pre-tax)                            9.3    8.2   11.1   12.2     12.9    15.1
                  Angel RoIC (Pre-tax)                     10.6    9.4   12.6   13.7     14.2    16.2
                  RoE                                       9.1   11.6   11.2   19.7     19.5    20.4
                  Turnover ratios (x)
                  Asset Turnover (Gross Block)              1.9    2.1    2.3    2.4      2.6     2.9
                  Inventory / Sales (days)                   52     50     47     49      52      52
                  Receivables (days)                         38     37     34     33      36      36
                  Payables (days)                             6      6      5      7       8       8
                  Working capital cycle (ex-cash) (days)     85     83     78     76      75      75
                  Solvency ratios (x)
                  Net debt to equity                        2.2    2.2    2.1    2.5      1.9     1.3
                  Net debt to EBITDA                        4.7    5.2    4.4    5.1      4.1     3.1
                  Interest Coverage (EBIT / Interest)       1.7    1.3    1.6    2.1      2.1     2.6




October 8, 2010                                                                                   12
Quick take
                                                                                                                             Surya Roshni



  Research Team Tel: 022 - 4040 3800                E-mail: research@angeltrade.com                   Website: www.angeltrade.com

  DISCLAIMER

  This document is solely for the personal information of the recipient, and must not be singularly used as the basis of any investment
  decision. Nothing in this document should be construed as investment or financial advice. Each recipient of this document should make
  such investigations as they deem necessary to arrive at an independent evaluation of an investment in the securities of the companies
  referred to in this document (including the merits and risks involved), and should consult their own advisors to determine the merits and
  risks of such an investment.

  Angel Broking Limited, its affiliates, directors, its proprietary trading and investment businesses may, from time to time, make
  investment decisions that are inconsistent with or contradictory to the recommendations expressed herein. The views contained in this
  document are those of the analyst, and the company may or may not subscribe to all the views expressed within.

  Reports based on technical and derivative analysis center on studying charts of a stock's price movement, outstanding positions and
  trading volume, as opposed to focusing on a company's fundamentals and, as such, may not match with a report on a company's
  fundamentals.

  The information in this document has been printed on the basis of publicly available information, internal data and other reliable
  sources believed to be true, but we do not represent that it is accurate or complete and it should not be relied on as such, as this
  document is for general guidance only. Angel Broking Limited or any of its affiliates/ group companies shall not be in any way
  responsible for any loss or damage that may arise to any person from any inadvertent error in the information contained in this report.
  Angel Broking Limited has not independently verified all the information contained within this document. Accordingly, we cannot testify,
  nor make any representation or warranty, express or implied, to the accuracy, contents or data contained within this document. While
  Angel Broking Limited endeavours to update on a reasonable basis the information discussed in this material, there may be regulatory,
  compliance, or other reasons that prevent us from doing so.
  This document is being supplied to you solely for your information, and its contents, information or data may not be reproduced,
  redistributed or passed on, directly or indirectly.

  Angel Broking Limited and its affiliates may seek to provide or have engaged in providing corporate finance, investment banking or
  other advisory services in a merger or specific transaction to the companies referred to in this report, as on the date of this report or in
  the past.

  Neither Angel Broking Limited, nor its directors, employees or affiliates shall be liable for any loss or damage that may arise from or in
  connection with the use of this information.

  Note: Please refer to the important `Stock Holding Disclosure' report on the Angel website (Research Section). Also, please
  refer to the latest update on respective stocks for the disclosure status in respect of those stocks. Angel Broking Limited and
  its affiliates may have investment positions in the stocks recommended in this report.




  Disclosure of Interest Statement                                              Surya Roshni
  1. Analyst ownership of the stock                                                  No
  2. Angel and its Group companies ownership of the stock                           Yes
  3. Angel and its Group companies' Directors ownership of the stock                 No
  4. Broking relationship with company covered                                       No


  Note: We have not considered any Exposure below ` 1 lakh for Angel, its Group companies and Directors



  Ratings (Returns):              Buy (> 15%)                      Accumulate (5% to 15%)                 Neutral (-5 to 5%)
                                  Reduce (-5% to 15%)              Sell (< -15%)


October 8, 2010                                                                                                                            13
Quick take
                                                                                                                                                                                                                                     Surya Roshni


     Address: Acme Plaza, ‘A’ Wing, 3rd Floor, M.V. Road, Opp. Sangam Cinema, Andheri (E), Mumbai - 400 059.
                                                                                           Tel: (022) 3952 4568 / 4040 3800
Research Team
Fundamental:
Sarabjit Kour Nangra                                                        VP-Research, Pharmaceutical                                                                    sarabjit@angelbroking.com
Vaibhav Agrawal                                                             VP-Research, Banking                                                                           vaibhav.agrawal@angelbroking.com
Vaishali Jajoo                                                              Automobile                                                                                     vaishali.jajoo@angelbroking.com
Shailesh Kanani                                                             Infrastructure, Real Estate                                                                    shailesh.kanani@angelbroking.com
Anand Shah                                                                  FMCG, Media                                                                                    anand.shah@angelbroking.com
Deepak Pareek                                                               Oil & Gas                                                                                      deepak.pareek@angelbroking.com
Sushant Dalmia                                                              Pharmaceutical                                                                                 sushant.dalmia@angelbroking.com
Rupesh Sankhe                                                               Cement, Power                                                                                  rupeshd.sankhe@angelbroking.com
Param Desai                                                                 Real Estate, Logistics, Shipping                                                               paramv.desai@angelbroking.com
Sageraj Bariya                                                              Fertiliser, Mid-cap                                                                            sageraj.bariya@angelbroking.com
Viraj Nadkarni                                                              Retail, Hotels, Mid-cap                                                                        virajm.nadkarni@angelbroking.com
Paresh Jain                                                                 Metals & Mining                                                                                pareshn.jain@angelbroking.com
Amit Rane                                                                   Banking                                                                                        amitn.rane@angelbroking.com
John Perinchery                                                             Capital Goods                                                                                  john.perinchery@angelbroking.com
Srishti Anand                                                               IT, Telecom                                                                                    srishti.anand@angelbroking.com
Jai Sharda                                                                  Mid-cap                                                                                        jai.sharda@angelbroking.com
Sharan Lillaney                                                             Mid-cap                                                                                        sharanb.lillaney@angelbroking.com
Naitik Mody                                                                 Mid-cap                                                                                        naitiky.mody@angelbroking.com
Amit Vora                                                                   Research Associate (Oil & Gas)                                                                 amit.vora@angelbroking.com
V Srinivasan                                                                Research Associate (Cement, Power)                                                             v.srinivasan@angelbroking.com
Mihir Salot                                                                 Research Associate (Logistics, Shipping)                                                       mihirr.salot@angelbroking.com
Chitrangda Kapur                                                            Research Associate (FMCG, Media)                                                               chitrangdar.kapur@angelbroking.com
Pooja Jain                                                                  Research Associate (Metals & Mining)                                                           pooja.j@angelbroking.com
Yaresh Kothari                                                              Research Associate (Automobile)                                                                yareshb.kothari@angelbroking.com
Shrinivas Bhutda                                                            Research Associate (Banking)                                                                   shrinivas.bhutda@angelbroking.com
Sreekanth P.V.S                                                             Research Associate (FMCG, Media)                                                               sreekanth.s@angelbroking.com
Hemang Thaker                                                               Research Associate (Capital Goods)                                                             hemang.thaker@angelbroking.com
Nitin Arora                                                                 Research Associate (Infra, Real Estate)                                                        nitin.arora@angelbroking.com


Technicals:
Shardul Kulkarni                                                            Sr. Technical Analyst                                                                          shardul.kulkarni@angelbroking.com
Mileen Vasudeo                                                              Technical Analyst                                                                              vasudeo.kamalakant@angelbroking.com
Derivatives:
Siddarth Bhamre                                                             Head - Derivatives                                                                             siddarth.bhamre@angelbroking.com
Jaya Agarwal                                                                Derivative Analyst                                                                             jaya.agarwal@angelbroking.com


Institutional Sales Team:
Mayuresh Joshi                                                              VP - Institutional Sales                                                                       mayuresh.joshi@angelbroking.com
Abhimanyu Sofat                                                             AVP - Institutional Sales                                                                      abhimanyu.sofat@angelbroking.com
Nitesh Jalan                                                                Sr. Manager                                                                                    niteshk.jalan@angelbroking.com
Pranav Modi                                                                 Sr. Manager                                                                                    pranavs.modi@angelbroking.com
Sandeep Jangir                                                              Sr. Manager                                                                                    sandeepp.jangir@angelbroking.com
Ganesh Iyer                                                                 Sr. Manager                                                                                    ganeshb.Iyer@angelbroking.com
Jay Harsora                                                                 Sr. Dealer                                                                                     jayr.harsora@angelbroking.com
Meenakshi Chavan                                                            Dealer                                                                                         meenakshis.chavan@angelbroking.com
Gaurang Tisani                                                              Dealer                                                                                         gaurangp.tisani@angelbroking.com


Production Team:
Bharathi Shetty                                                             Research Editor                                                                                bharathi.shetty@angelbroking.com
Simran Kaur                                                                 Research Editor                                                                                simran.kaur@angelbroking.com
Bharat Patil                                                                Production                                                                                     bharat.patil@angelbroking.com
Dilip Patel                                                                 Production                                                                                     dilipm.patel@angelbroking.com

Angel Broking Ltd: BSE Sebi Regn No : INB 010996539 / CDSL Regn No: IN - DP - CDSL - 234 - 2004 / PMS Regn Code: PM/INP000001546 Angel Securities Ltd:BSE: INB010994639/INF010994639 NSE: INB230994635/INF230994635 Membership numbers: BSE 028/NSE:09946
    Angel Capital & Debt Market Ltd: INB 231279838 / NSE FNO: INF 231279838 / NSE Member code -12798 Angel Commodities Broking (P) Ltd: MCX Member ID: 12685 / FMC Regn No: MCX / TCM / CORP / 0037 NCDEX : Member ID 00220 / FMC Regn No: NCDEX / TCM / CORP / 0302




 October 8, 2010                                                                                                                                                                                                                                            14

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Surya roshni quick take 8.10.10

  • 1.   Quick take Surya Roshni BUY CMP `113 Lighting its growth path Target Price `143 Surya Roshni is a diversified company manufacturing steel pipes and branded Investment Period 12 Months lighting products. From FY2010–12E, we expect the company’s top-line and bottom line to register CAGRs of 23.8% and 39.0%, respectively, on the back of Stock Info substantial capacity expansion. At the current price of `113, the stock is trading at Sector Metals 5.7x its FY2012E standalone EPS. We have valued the company using the SOTP Market Cap (` cr) 315 method, valuing its standalone business at its five-year average P/E of 6.6x Fully Dil. Market Cap (` cr) 497 FY2012E EPS and its investment in its 53.7% subsidiary company, Beta 0.9 Surya Global Steel Tubes Ltd. (SGST), at a P/BV of 1.0x. We assign a Buy rating to 52 Week High / Low 114/48 the stock with a Target Price of `143. Avg. Daily Volume 103990 Large capacity expansion to lead to high sales growth: Surya Roshni has Face Value (`) 10 completed its capacity expansion across products, including capacity increase of BSE Sensex 20,250 358% in compact fluorescent lamps (CFL) and 29% in steel pipes. This is expected Nifty 6,103 to result in high sales growth at a 23.8% CAGR over FY2010–12E. Post the Reuters Code SURR.BO substantial capex, sales contribution from the high-RoIC lighting division is expected to increase, thereby increasing the company’s RoE from 19.7% to 20.4% Bloomberg Code SYR@IN over FY2010–12E, despite a reduction in net debt-to-equity from 2.5x to 1.3x over the same period. The company has delivered strong yoy growth of 24.6% in Shareholding Pattern (%) its top line and 99.5% in net profit in 1QFY2011, indicating its strong prospects. Promoters 29.1 Strong brand in the lighting industry: Surya Roshni has been a household name MF / Banks / Indian Fls 48.3 in the lighting space for over two decades. The company has presence across FII / NRIs / OCBs 0.5 more than 100,000 retail outlets. Surya Roshni has maintained its brand identity through substantial advertisement spend and a strong retail network. In FY2010, Indian Public / Others 22.1 the company spent more than `11cr on advertisements, which is 2.0% of its lighting division sales. Abs. (%) 3m 1yr 3yr Promoters hiking their stake: Surya Roshni’s promoters have subscribed to two Sensex 14.7 20.2 15.8 rounds of warrant allocations, amounting to a total investment of `133cr. The first Surya Roshni 24.8 122.8 112.4 was at a price of `59/share and the second at `83/share. The first tranche has been partially converted into equity in FY2010, increasing the promoters’ stake to 29.1% from 24.1%. We expect the remaining warrants to be converted by FY2012, which will increase the promoters’ share to 55.0% from 29.1% currently. Key Financials (Standalone) Y/E March (` cr) FY2009 FY2010 FY2011E FY2012E Net sales 1,490 1,794 2,293 2,751 % chg 17.1 20.4 27.8 20.0 Net profit 22 45 60 87 % chg 5.5 109.8 31.9 46.4 EBITDA (%) 6.5 7.2 7.2 7.5 FDEPS (`) 8.3 13.9 13.6 19.9 P/E (x) 13.7 8.1 8.3 5.7 P/BV (x) 1.5 1.4 1.4 1.0 RoE (%) 11.2 19.7 19.5 20.4 RoCE (%) 11.1 12.2 12.9 15.1 Jai Sharda EV/Sales (x) 0.5 0.5 0.4 0.4 +91 - 22- 3952 4568 Ext. 305 EV/EBITDA (x) 7.3 7.5 6.3 5.4 jai.sharda@angeltrade.com Source: Company, Angel Research Please refer to important disclosures at the end of this report 1
  • 2. Quick take Surya Roshni Investment arguments Strong growth visibility Substantial capacity expansion plans… Surya Roshni is a diversified company having manufacturing presence in steel tubes, cold rolled metal strips and the entire range of lighting products and luminaries. The company has three manufacturing facilities—one in Kashipur (Uttarakhand) for the lighting division, one in Bahadurgarh (Haryana) for the steel division and one in Malanpur (Madhya Pradesh) that manufactures both lighting and steel products. In FY2010, Surya Roshni, under SGST, started a 200,000 tonne spiral pipe manufacturing plant in Bhuj, Gujarat. At its Kashipur facility, Surya Roshni recently expanded its manufacturing capacity for a variety of products. Post the expansion, the company’s CFL manufacturing capacity increased by 358.3% to 6.6cr pieces per annum (pcs p.a.). The capacity for fluorescent tube lamps (FTL) expanded by 14.2% to 6.3cr pcs p.a. and that of HPSV/HPMV lamps grew by 300.0% to 1.8mn pcs p.a. The company also expanded its manufacturing capacity for components like glass shells. Production at the company’s 11,000MT p.a. highmast facilty at Malanpur has already started. Further, the company is planning to start production at its 72,000MT p.a. ERW pipes manufacturing facility in Malanpur. Exhibit 1: Substantial capacity addition across products Capacity Inc. in Product capacity* FY09 FY10 FY11E FY12E (%) Pipes/Tubes (mt) 250,000 250,000 322,000 322,000 28.8 GLS lamps (cr) 18.7 18.7 18.7 18.7 - Fluorescent tube lamps (cr) 5.5 6.3 6.3 6.3 14.2 HPSV/HPMV lamps (units) 450,000 1,800,000 1,800,000 1,800,000 300.0 CFL (cr) 1.4 6.6 6.6 6.6 358.3 PVC pipe (mt) - 17,500 17,500 17,500 NA Highmast poles (mt) - - 11,000 11,000 NA Source: Company, Angel Research; Note: *Increase in capacity over FY2009–12E Surya Roshni has spent `224cr on Surya Roshni has spent `224cr on capex in FY2009 and FY2010. In comparison, capex in FY2009 and FY2010. the total sales potential of the expanded capacity is `1,000cr, indicating the In comparison, the total sales potential asset-light nature of the newly expanded capacity. As utilisation in the new facilities of the expanded capacity is `1,000cr, increases, the company’s total asset-turnover is expected to increase from 2.4x to indicating the asset-light nature of the 2.9x over FY2010–12E. Consequently, we expect the company’s RoE to rise from newly expanded capacity 19.7% to 20.4% over FY2010–12E. …to lead to strong top-line growth Surya Roshni is poised for strong growth over the next few years, driven by increased production from its expanded capacities across its product range. We expect sales contribution from the lighting division to increase from 29.5% in FY2010 to 33.6% in FY2012E. October 8, 2010 2
  • 3. Quick take Surya Roshni The lighting division is expected to witness The lighting division is expected to witness a 32.5% CAGR over FY2010–12E, a CAGR of 32.5% over FY2010–12E, which is much higher than the estimated 20.5% CAGR for the steel division over which is much higher than the estimated the same period. The lighting division’s growth is expected to be driven by higher 20.5% CAGR for the steel division over the sales in the fast-growing CFL segment. The company’s highmast poles facility is same period also expected to start contributing to sales from FY2011. Growth in the steel division is expected to be driven by the starting of production at the ERW pipes unit in Malanpur. Exhibit 2: CFL and highmast sales to drive lighting division’s growth 80.0 Contribution to Revenues (%) 71.2 70.0 64.2 60.0 53.3 47.7 50.0 40.0 28.8 42.0 39.9 30.0 35.8 20.0 12.5 10.0 4.7 0.0 FY09 FY10 FY11E FY12E CFL Highmast Others Source: Company, Angel Research Overall, the company’s net revenue is expected to grow to `2,751cr in FY2012E from `1,794cr in FY2010, registering a 23.8% CAGR over FY2010–12E. Robust top-line growth (24.7% yoy) posted by the company in 1QFY2011 supports our projections. Exhibit 3: Revenue: Segmental and product-wise contribution (` cr) FY07 FY08 FY09 FY10 FY11E FY12E Lighting division sales 324 347 382 560 777 983 GLS lamps 112 106 106 123 126 129 Fluorescent tube lamps 122 120 103 108 114 121 CFL 19 43 110 200 326 392 Highmast poles - - - - 36 123 PVC pipes - - - - 28 59 Steel division sales 893 1,058 1,227 1,338 1,663 1,943 Pipes/Tubes 614 744 941 1,013 1,283 1,515 Overall gross sales 1,217 1,405 1,609 1,897 2,440 2,927 Overall Net Sales 1,099 1,272 1,490 1,794 2,293 2,751 Contribution to sales (%) Lighting division 26.6 24.7 23.7 29.5 31.9 33.6 Steel division 73.4 75.3 76.3 70.5 68.1 66.4 Source: Company, Angel Research October 8, 2010 3
  • 4. Quick take Surya Roshni …and bottom-line growth Surya Roshni’s overall margins are also The OPM of the company’s lighting division is much higher than that of the steel expected to expand, since the division. Going ahead, since the contribution of the lighting division to the top line contribution of the lighting division to is expected to increase, the company’s overall margins are also likely to expand. the top line is expected to increase We expect the company’s OPM to increase to 7.5% in FY2012E from 7.2% in FY2010. In 1QFY2011, the company’s OPM improved by 40bp to 6.3% from 5.9% in 1QFY2010. Exhibit 4: Overall EBITDA margin to increase 18.0 16.0 15.6 15.4 13.9 14.5 14.3 14.0 14.0 14.0 12.0 (%) 10.0 8.1 7.5 8.0 7.2 7.2 7.2 6.0 6.5 6.0 4.0 3.4 3.6 4.0 3.3 3.1 3.3 3.4 2.0 0.0 FY06 FY07 FY08 FY09 FY10 FY11E FY12E Lighting Division OPM Steel Division OPM Overall OPM Source: Company, Angel Research Owing to strong top-line growth and an expansion in margins, we expect PAT to grow at a 39.0% CAGR over FY2010–12E to `87cr. In 1QFY2011, net profit nearly doubled to `8.4cr from `4.2cr in 1QFY2010. Exhibit 5: PAT to grow at a 39.0% CAGR 100 90 80 70 (` cr) 60 50 40 30 20 10 0 FY06 FY07 FY08 FY09 FY10 FY11E FY12E PAT Source: Company, Angel Research Strong brand name in the lighting space Surya Roshni is a household name in the Indian lighting industry since the past two decades. In the FTL and incandescent lamps segment, the company has historically maintained a strong market share of over 20.0%. In FY2010, its market share was ~24.2% for both these products. October 8, 2010 4
  • 5. Quick take Surya Roshni Exhibit 6: Strong market share across lighting products 30.0 25.0 Market Share (%) 20.0 15.0 10.0 5.0 0.0 FY07 FY08 FY09 FY10 FY11E FY12E CFL Flourescent Tube Lamps Incandescent Lamps Source: Company, ELCOMA, Angel Research In the CFL market, the company has increased its dominance as its market share increased from 2.4% in FY2007 to 10.7% in FY2010. The company has already become a bigger player than Bajaj Electricals in CFLs. We expect the company to maintain its high growth rate in CFL sales on the back of high growth in industry-wide CFL sales and further market share expansion. CFL – Industry sales and Surya Roshni’s market share growth We estimate the lighting industry’s total sales in volume terms across products to continue growing at the historical growth rate of 5.9% p.a. In this, we expect the special lamps category to grow at 15.8%, which is its historical growth rate. However, there is no sales growth expected in the market for incandescent lamps and FTL, as both these products are in a declining stage of their lifecycle, as they are being replaced by CFLs, which are much better in terms of technology and operating costs. The rest of the lighting industry’s growth is expected to come from CFL. Hence, the estimated growth in the CFL industry over CY2009–11E is 24.8%. Exhibit 7: CFL sales to grow at a 24.8% CAGR over CY209–11E Volumes (cr pcs) CY06 CY07 CY08 CY09 CY10E CY11E CY12E Incandescent lamps 75.7 77.9 73.4 76.6 76.6 76.6 76.6 Fluorescent lamps 18.6 19.0 18.6 17.9 17.9 17.9 17.9 CFL 10.0 14.0 19.9 25.5 32.4 39.7 47.4 Special lamps 1.4 1.7 2.1 1.8 2.1 2.4 2.8 Total 105.7 112.6 114.0 121.8 129.0 136.6 144.7 CFL growth rate (%) 49.3 40.0 42.1 28.1 27.1 22.5 19.4 Source: ELCOMA, Angel Research We expect Surya Roshni’s market share in CFLs to increase to 14.0% by FY2012E from 10.7% in FY2010, backed by higher advertisement spend and a strong retail network. October 8, 2010 5
  • 6. Quick take Surya Roshni Exhibit 8: Surya Roshni likely to further increase market share in CFLs CFLs (cr pcs) FY07 FY08 FY09 FY10 FY11E FY12E Industry volume* 10.0 14.0 19.9 25.5 32.4 39.7 Surya Roshni’s volume 0.2 0.6 1.5 2.7 4.5 5.6 Market share (%) 2.4 4.0 7.4 10.7 14.0 14.0 Source: Company, Angel Research; Note:*Industry data for the corresponding calendar year Surya Roshni’s products are available across the country at more than 100,000 retail outlets, which gives it a strong brand visibility. Further, management is increasing its focus on advertising. In FY2010, the company spent ~2.0% of its revenue from the lighting division on advertisement as compared to 0.6% in FY2008. The higher allocation to advertisement expenses would further reinforce the company’s brand presence among consumers. Exhibit 9: Advertisement expense hiked in recent years 2.5 2.3 2.0 2.0 1.5 1.4 (%) 1.2 1.1 1.0 1.0 1.0 0.5 0.6 0.0 FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10 Ad spend-to-Sales (Lighting division) Source: Company, Angel Research Promoters increasing their stake The conversion of warrants is expected Surya Roshni’s promoters have issued two rounds of warrants, one of which has to increase the promoters’ shareholding already been partially converted. In FY2010, in the first round, the company issued to 55.0% from 29.1% currently 0.64cr warrants convertible at a price of `59/share, out of which 0.18cr warrants were converted, thereby increasing the promoters’ stake to 29.1% from 24.1% before the conversion. The second round of warrant allocation was carried out in July 2010, where 1.14cr warrants were allocated to the promoters at a conversion price of `83/share. We expect the remaining 0.46cr warrants of the first tranche of warrants to be converted into equity shares in FY2011E. We expect the second round of warrants also to be converted into equity shares by FY2012E. The conversion of warrants is expected to increase the promoters’ shareholding to 55.0%, assuming there is no other change in the paid-up capital of the company. October 8, 2010 6
  • 7. Quick take Surya Roshni Exhibit 10: Promoters are increasing their stake Conversion Amount Promoter shareholding (%) Allocation date price invested Before Partial After (`/share) (` cr) conversion conversion conversion December14, 2009 59.0 24.1 29.1* 39.1 37.8 July 12, 2010 83.0 39.1 - 55.0 94.9 Source: Company, Angel Research; Note: *Current promoter shareholding Financial outlook Debt-to-Equity to reduce going ahead Surya Roshni had net debt-to-equity of 2.5 in FY2010. However, owing to the expected warrant conversion and lower capex requirements going ahead, we expect this ratio to decline to 1.3x by FY2012E. Exhibit 11: Net Debt/Equity expected to reduce going ahead 3.0 2.5 2.5 2.2 2.1 2.2 2.2 1.9 2.0 (x) 1.5 1.3 1.0 0.5 0.0 FY06 FY07 FY08 FY09 FY10 FY11E FY12E Net Debt-to-Equity Source: Company, Angel Research Tax benefits to continue Surya Roshni’s Kashipur unit is exempt from income tax, as it is located in Uttaranchal, where it gets tax benefits due to local regulations. This unit is also exempt from excise duty for a 10-year period, starting from the commissioning of any capacity. As a result, the company’s effective tax rate has reduced from 35.4% in FY2007 to 16.0% in FY2010. The newly added capacity in the Kashipur unit would also enjoy these tax advantages. However, this benefit would be balanced by the capacity expansion in the highmast and steel manufacturing units in the non-tax exempt zone. Therefore, we expect the tax rate to remain at the current levels of ~16.0% in FY2011E, before increasing marginally to 18.0% in FY2012E. October 8, 2010 7
  • 8. Quick take Surya Roshni Valuation Currently, Surya Roshni is trading at 5.7x and 1.0x its FY2012E EPS and book value, respectively. Historically, the company has traded in the range of 3.4x to 9.5x its one-year forward EPS, with the average of 6.6x one-year forward EPS. We have valued the company using the SOTP method, valuing the standalone business at 6.6x FY2012E EPS of `19.9 and valuing its investment in SGST at 1.0x its FY2010 BV. We assign a Buy rating to the stock with a Target Price of `143. Exhibit 12: One-year forward P/E band 250 200 150 (`) 100 50 0 Apr-02 Apr-03 Apr-04 Apr-05 Apr-06 Apr-07 Apr-08 Apr-09 Apr-10 Price 2x 4x 6x 8x 10x 12x Source: Company, Bloomberg, Angel Research Exhibit 13: Peer comparison Company Mcap CMP P/E (x) P/BV (x) RoE (%) CAGR (2010–12E) (` cr) (`cr) (`) FY11E FY12E FY11E FY12E FY11E FY12E Sales PAT Surya Roshni 315 113 8.3 5.7 1.4 1.0 19.5 20.4 23.8 39.0 Bajaj Electricals 3,263 333 19.7 15.9 5.2 4.1 30.3 29.6 20.6 32.1 Jindal Saw 5,850 212 12.0 10.0 1.5 1.3 14.2 14.0 9.2 34.9 Source: Company, Bloomberg, Angel Research October 8, 2010 8
  • 9. Quick take Surya Roshni Profit and Loss (Standalone) Y/E March (` cr) FY07 FY08 FY09 FY10 FY11E FY12E Gross sales 1,217 1,405 1,609 1,897 2,440 2,927 Less: Excise duty 118 133 119 104 146 176 Net Sales 1,099 1,272 1,490 1,794 2,293 2,751 Total operating income 1,099 1,272 1,490 1,794 2,293 2,751 % chg 8.6 15.7 17.1 20.4 27.8 20.0 Total Expenditure 1,020 1,196 1,392 1,665 2,129 2,545 Net Raw Materials 806 953 1,147 1,324 1,692 2,024 Other Mfg costs 164 187 181 253 325 386 Personnel 50 55 64 88 112 135 EBITDA 80 76 97 129 164 206 % chg (2.8) (4.3) 27.9 32.1 27.4 25.8 (% of Net Sales) 7.2 6.0 6.5 7.2 7.2 7.5 Depreciation& Amortisation 27 26 24 27 32 35 EBIT 53 51 74 102 132 172 % chg (2.5) (4.7) 45.9 37.7 30.2 29.8 (% of Net Sales) 4.8 4.0 5.0 5.7 5.8 6.2 Interest & other charges 31 38 46 49 62 66 Other Income 1 15 1 1 1 1 (% of PBT) 4.6 54.5 2.1 1.6 1.3 0.9 Recurring PBT 23 27 28 54 71 106 % chg (20.1) 19.8 1.6 92.6 31.9 50.1 PBT (reported) 23 27 28 54 71 106 Tax 8 7 6 9 11 19 (% of PBT) 35.4 25.8 22.9 16.0 16.0 18.0 PAT (reported) 15 20 22 45 60 87 ADJ. PAT 15 20 22 45 60 87 % chg (20.8) 37.8 5.5 109.8 31.9 46.4 (% of Net Sales) 1.3 1.6 1.4 2.5 2.6 3.2 Basic EPS (`) 5.7 7.8 8.3 16.2 18.4 19.9 Fully Diluted EPS (`) 5.7 7.8 8.3 13.9 13.6 19.9 % chg (20.8) 37.8 5.5 68.3 (2.5) 46.4 October 8, 2010 9
  • 10. Quick take Surya Roshni Balance Sheet (Standalone) Y/E March (`cr) FY07 FY08 FY09 FY10 FY11E FY12E SOURCES OF FUNDS Equity Share Capital 26 26 26 28 32 44 Reserves& Surplus 140 155 172 220 294 455 Shareholders’ Funds 166 181 198 248 327 499 Share Warrants 2 2 2 9 26 2 Total Loans 382 403 440 664 674 644 Deferred Tax Liability 49 48 51 56 56 56 Total Liabilities 598 633 692 976 1,082 1,201 APPLICATION OF FUNDS Gross Block 605 607 683 829 907 962 Less: Acc. Depreciation 311 322 344 369 401 435 Net Block 295 285 339 460 506 527 Capital Work-in-Progress 20 31 10 48 20 10 Investments 7 - 16 50 50 50 Current Assets 313 358 377 498 586 701 Cash 5 5 9 10 5 10 Loans & Advances 26 28 26 28 28 28 Other 281 324 341 460 553 663 Current liabilities 36 40 50 80 81 88 Net Current Assets 276 318 327 418 506 613 Total Assets 598 633 692 976 1,082 1,201 October 8, 2010 10
  • 11. Quick take Surya Roshni Cash Flow Statement (Standalone) Y/E March (`cr) FY07 FY08 FY09 FY10 FY11E FY12E Profit before tax 23 27 28 54 71 106 Depreciation 27 26 24 27 32 35 Change in Working Capital (18) (42) (5) (85) (92) (103) Less: Other income (0) (15) (0) (0) - - Direct taxes paid (7) (8) (4) (10) (11) (19) Cash Flow from Operations 23 (11) 43 (14) (1) 19 (Inc.)/ Dec. in Fixed Assets (56) (11) (57) (186) (50) (45) (Inc.)/Dec. in Investments 0 7 (16) (34) - - (Inc.)/ Dec. in loans and advances (3) (2) 2 (2) - - Other income 0 15 0 0 - - Cash Flow from Investing (59) 9 (71) (222) (50) (45) Issue of Equity - - (11) 18 44 71 Inc./(Dec.) in loans 40 21 49 223 10 (30) Dividend Paid (Incl. Tax) (4) (5) (5) (4) (8) (10) Others (0) (15) (0) (0) - - Cash Flow from Financing 35 2 33 237 46 31 Inc./(Dec.) in Cash (0) 0 5 1 (5) 5 Opening Cash balances 5 5 5 9 10 5 Closing Cash balances 5 5 9 10 5 10 October 8, 2010 11
  • 12. Quick take Surya Roshni Key Ratios Y/E March FY07 FY08 FY09 FY10 FY11E FY12E Valuation Ratio (x) P/E (on FDEPS) 19.9 14.4 13.7 8.1 8.3 5.7 P/CEPS 7.1 6.4 6.5 5.1 5.4 4.1 P/BV(on FDBV) 1.8 1.6 1.5 1.4 1.4 1.0 Dividend yield (%) 1.3 1.3 1.1 1.8 1.8 1.8 EV/Sales 0.6 0.5 0.5 0.5 0.4 0.4 EV/EBITDA 8.4 9.0 7.3 7.5 6.3 5.4 EV / Total Assets 1.1 1.1 1.0 1.0 1.0 0.9 Per Share Data (`) EPS (Basic) 5.7 7.8 8.3 16.2 18.4 19.9 EPS (fully diluted) 5.7 7.8 8.3 13.9 13.6 19.9 Cash EPS 15.9 17.7 17.4 22.3 20.8 27.8 DPS 1.5 1.5 1.2 2.0 2.0 2.0 Book Value (fully diluted) 64.6 70.4 77.3 79.3 80.5 114.3 DuPont Analysis EBIT margin 4.8 4.0 5.0 5.7 5.8 6.2 Tax retention ratio (%) 64.6 74.2 77.1 84.0 84.0 82.0 Asset turnover (x) 2.1 2.3 2.5 2.3 2.4 2.6 ROIC (Post-tax) 6.6 6.7 9.4 11.1 11.5 13.1 Cost of Debt (Post Tax) 5.6 7.2 8.5 7.4 7.8 8.3 Leverage (x) 2.2 2.2 2.2 2.4 2.2 1.5 Operating RoE 8.9 5.5 11.3 19.7 19.5 20.4 Returns (%) RoCE (Pre-tax) 9.3 8.2 11.1 12.2 12.9 15.1 Angel RoIC (Pre-tax) 10.6 9.4 12.6 13.7 14.2 16.2 RoE 9.1 11.6 11.2 19.7 19.5 20.4 Turnover ratios (x) Asset Turnover (Gross Block) 1.9 2.1 2.3 2.4 2.6 2.9 Inventory / Sales (days) 52 50 47 49 52 52 Receivables (days) 38 37 34 33 36 36 Payables (days) 6 6 5 7 8 8 Working capital cycle (ex-cash) (days) 85 83 78 76 75 75 Solvency ratios (x) Net debt to equity 2.2 2.2 2.1 2.5 1.9 1.3 Net debt to EBITDA 4.7 5.2 4.4 5.1 4.1 3.1 Interest Coverage (EBIT / Interest) 1.7 1.3 1.6 2.1 2.1 2.6 October 8, 2010 12
  • 13. Quick take Surya Roshni Research Team Tel: 022 - 4040 3800 E-mail: research@angeltrade.com Website: www.angeltrade.com DISCLAIMER This document is solely for the personal information of the recipient, and must not be singularly used as the basis of any investment decision. Nothing in this document should be construed as investment or financial advice. Each recipient of this document should make such investigations as they deem necessary to arrive at an independent evaluation of an investment in the securities of the companies referred to in this document (including the merits and risks involved), and should consult their own advisors to determine the merits and risks of such an investment. Angel Broking Limited, its affiliates, directors, its proprietary trading and investment businesses may, from time to time, make investment decisions that are inconsistent with or contradictory to the recommendations expressed herein. The views contained in this document are those of the analyst, and the company may or may not subscribe to all the views expressed within. Reports based on technical and derivative analysis center on studying charts of a stock's price movement, outstanding positions and trading volume, as opposed to focusing on a company's fundamentals and, as such, may not match with a report on a company's fundamentals. The information in this document has been printed on the basis of publicly available information, internal data and other reliable sources believed to be true, but we do not represent that it is accurate or complete and it should not be relied on as such, as this document is for general guidance only. Angel Broking Limited or any of its affiliates/ group companies shall not be in any way responsible for any loss or damage that may arise to any person from any inadvertent error in the information contained in this report. Angel Broking Limited has not independently verified all the information contained within this document. Accordingly, we cannot testify, nor make any representation or warranty, express or implied, to the accuracy, contents or data contained within this document. While Angel Broking Limited endeavours to update on a reasonable basis the information discussed in this material, there may be regulatory, compliance, or other reasons that prevent us from doing so. This document is being supplied to you solely for your information, and its contents, information or data may not be reproduced, redistributed or passed on, directly or indirectly. Angel Broking Limited and its affiliates may seek to provide or have engaged in providing corporate finance, investment banking or other advisory services in a merger or specific transaction to the companies referred to in this report, as on the date of this report or in the past. Neither Angel Broking Limited, nor its directors, employees or affiliates shall be liable for any loss or damage that may arise from or in connection with the use of this information. Note: Please refer to the important `Stock Holding Disclosure' report on the Angel website (Research Section). Also, please refer to the latest update on respective stocks for the disclosure status in respect of those stocks. Angel Broking Limited and its affiliates may have investment positions in the stocks recommended in this report. Disclosure of Interest Statement Surya Roshni 1. Analyst ownership of the stock No 2. Angel and its Group companies ownership of the stock Yes 3. Angel and its Group companies' Directors ownership of the stock No 4. Broking relationship with company covered No Note: We have not considered any Exposure below ` 1 lakh for Angel, its Group companies and Directors Ratings (Returns): Buy (> 15%) Accumulate (5% to 15%) Neutral (-5 to 5%) Reduce (-5% to 15%) Sell (< -15%) October 8, 2010 13
  • 14. Quick take Surya Roshni Address: Acme Plaza, ‘A’ Wing, 3rd Floor, M.V. Road, Opp. Sangam Cinema, Andheri (E), Mumbai - 400 059. Tel: (022) 3952 4568 / 4040 3800 Research Team Fundamental: Sarabjit Kour Nangra VP-Research, Pharmaceutical sarabjit@angelbroking.com Vaibhav Agrawal VP-Research, Banking vaibhav.agrawal@angelbroking.com Vaishali Jajoo Automobile vaishali.jajoo@angelbroking.com Shailesh Kanani Infrastructure, Real Estate shailesh.kanani@angelbroking.com Anand Shah FMCG, Media anand.shah@angelbroking.com Deepak Pareek Oil & Gas deepak.pareek@angelbroking.com Sushant Dalmia Pharmaceutical sushant.dalmia@angelbroking.com Rupesh Sankhe Cement, Power rupeshd.sankhe@angelbroking.com Param Desai Real Estate, Logistics, Shipping paramv.desai@angelbroking.com Sageraj Bariya Fertiliser, Mid-cap sageraj.bariya@angelbroking.com Viraj Nadkarni Retail, Hotels, Mid-cap virajm.nadkarni@angelbroking.com Paresh Jain Metals & Mining pareshn.jain@angelbroking.com Amit Rane Banking amitn.rane@angelbroking.com John Perinchery Capital Goods john.perinchery@angelbroking.com Srishti Anand IT, Telecom srishti.anand@angelbroking.com Jai Sharda Mid-cap jai.sharda@angelbroking.com Sharan Lillaney Mid-cap sharanb.lillaney@angelbroking.com Naitik Mody Mid-cap naitiky.mody@angelbroking.com Amit Vora Research Associate (Oil & Gas) amit.vora@angelbroking.com V Srinivasan Research Associate (Cement, Power) v.srinivasan@angelbroking.com Mihir Salot Research Associate (Logistics, Shipping) mihirr.salot@angelbroking.com Chitrangda Kapur Research Associate (FMCG, Media) chitrangdar.kapur@angelbroking.com Pooja Jain Research Associate (Metals & Mining) pooja.j@angelbroking.com Yaresh Kothari Research Associate (Automobile) yareshb.kothari@angelbroking.com Shrinivas Bhutda Research Associate (Banking) shrinivas.bhutda@angelbroking.com Sreekanth P.V.S Research Associate (FMCG, Media) sreekanth.s@angelbroking.com Hemang Thaker Research Associate (Capital Goods) hemang.thaker@angelbroking.com Nitin Arora Research Associate (Infra, Real Estate) nitin.arora@angelbroking.com Technicals: Shardul Kulkarni Sr. Technical Analyst shardul.kulkarni@angelbroking.com Mileen Vasudeo Technical Analyst vasudeo.kamalakant@angelbroking.com Derivatives: Siddarth Bhamre Head - Derivatives siddarth.bhamre@angelbroking.com Jaya Agarwal Derivative Analyst jaya.agarwal@angelbroking.com Institutional Sales Team: Mayuresh Joshi VP - Institutional Sales mayuresh.joshi@angelbroking.com Abhimanyu Sofat AVP - Institutional Sales abhimanyu.sofat@angelbroking.com Nitesh Jalan Sr. Manager niteshk.jalan@angelbroking.com Pranav Modi Sr. Manager pranavs.modi@angelbroking.com Sandeep Jangir Sr. Manager sandeepp.jangir@angelbroking.com Ganesh Iyer Sr. Manager ganeshb.Iyer@angelbroking.com Jay Harsora Sr. Dealer jayr.harsora@angelbroking.com Meenakshi Chavan Dealer meenakshis.chavan@angelbroking.com Gaurang Tisani Dealer gaurangp.tisani@angelbroking.com Production Team: Bharathi Shetty Research Editor bharathi.shetty@angelbroking.com Simran Kaur Research Editor simran.kaur@angelbroking.com Bharat Patil Production bharat.patil@angelbroking.com Dilip Patel Production dilipm.patel@angelbroking.com Angel Broking Ltd: BSE Sebi Regn No : INB 010996539 / CDSL Regn No: IN - DP - CDSL - 234 - 2004 / PMS Regn Code: PM/INP000001546 Angel Securities Ltd:BSE: INB010994639/INF010994639 NSE: INB230994635/INF230994635 Membership numbers: BSE 028/NSE:09946 Angel Capital & Debt Market Ltd: INB 231279838 / NSE FNO: INF 231279838 / NSE Member code -12798 Angel Commodities Broking (P) Ltd: MCX Member ID: 12685 / FMC Regn No: MCX / TCM / CORP / 0037 NCDEX : Member ID 00220 / FMC Regn No: NCDEX / TCM / CORP / 0302 October 8, 2010 14