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LOHIA SECURITIES LTD.




 Shree Ganesh Jewellery House
           Limited

            Prakash Narayan Sharma
       prakash.sharma@lohiasecurities.com
Shree Ganesh Jewellery House Ltd.                                      LOHIA SECURITIES LTD.

Dear Patrons...
The gems and jewellery industry occupies an important position in the Indian economy. It is a
leading foreign exchange earner, as well as one of the fastest growing industries in the country.

India’s gem and jewellery industry comprises diamonds, coloured stones, gold, silver and pearls;
of which the main products in terms of value and aesthetic appeal are gold and diamonds. The
industry directly employs around 1.5 million skilled work-force. The Indian gems and jewellery
industry is competitive in the world market due to its low cost of production and the availability
of skilled labour.

The gem and jewellery industry is largely unorganized, labour intensive and export oriented. It is
characterized by large requirements for working capital and raw materials. The industry is also
characterized by gold price volatility. The unorganized sector mainly comprises family jewellers,
which is nearly 96% of the market. The balance 4% market share belongs to the organized sector
comprising multiple brands.

Gems and jewellery industry is undergoing a transformation from family jeweller’s shops to retail
formats such as boutiques, supermarkets and gold souks. The launch of several brands has driven
the launch of retail stores. Branded jewellery is a recent popular phenomenon in India, as most of
the jewellery can be worn everyday as a fashion accessory. Branded jewellery is lightweight and
reflects one’s lifestyle and personality, which has appealed to the growing Indian population.
Branded jewellery has introduced value added services such as the certification of gold and
diamonds, lifetime return and buy-back schemes. Another factor which accelerated the growth of
branded jewellery in India is that branded jewellery has been promoted by high-profile reputed
companies, who guarantee the purity of gold through hallmarks and certifications. Earlier
purchasers of jewellery would have to rely on the purity of gold by virtue of relationship with the
jeweller.

The demand for gold and jewellery in India is perennial, which further increases during religious
festivals and weddings. Favourable demographics like increased urbanisation, rising number of
middle class households & working population and increased disposable income are expected to
fuel discretionary spending of Indian people. Moreover with increasing number of buyers across
the world turning to India as their preferred source for quality jewellery, the future of this
industry looks promising. This augurs well for Shree Ganesh Jewellery House Limited which is
among the largest global players in handcrafted gold jewellery and renowned for its high quality
products. We are quite optimistic about this company’s future.


Regards,
Lohia Research




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Shree Ganesh Jewellery House Ltd.                                   LOHIA SECURITIES LTD.




                               Particulars                                     Page No.
 Company:                    Shree Ganesh Jewellery House Ltd.                    4-16
 Contents:
                           --Company Profile                                       5-7
                           --Investment Rationale                                 8-10
                           --Risk & Concern                                       10-11
                           --Results Update                                       11-12
                           --Financial Highlights                                 12-14
                           --Outlook & Valuation                                  15-16
 Company Office Branches                                                           17
 Research Team                                                                     17
 Disclaimer                                                                        17




 3    Lohia Research is also available on Bloomberg LSEC<go>,Thomson Reuters   033-4002 6600/6700
Shree Ganesh Jewellery House Ltd.                                        LOHIA SECURITIES LTD.
   Company Background
        Shree Ganesh Jewellery House Ltd. is one of                                   13th June 2011
         the largest manufacturer and exporter of
         handcrafted gold Jewellery in India, exporting                          MARKET DATA
         primarily to countries such as U.A.E.,
                                                                 Bloomberg Code                           SGJ:IN
         Singapore, and Hong Kong
        The product portfolio includes handcrafted              Reuters Code                          SHRG.NS
         and hallmarked gold jewellery, gold                     Price (`)                                  267
         enameled jewellery, gold jewellery studded              Target Price (`)                           300
         with precious stones and Italian fusion                 Time (in Months)                             12
         jewellery                                               Dividend Yield (%)                      2.25%
        The Company has manufacturing units
                                                                 52 Week High/ Low(`)                  284/145
         located in Mondalpara, Manikanchan SEZ at
         West Bengal, which is presently the only                Equity Capital(` Mn)                    606.83
         jewellery SEZ in West Bengal and at Domjur              Face Value (`)                               10
         (upcoming)                                              Market Cap (` Mn)                       16,187
        Current order book size stands at `50,000               Avg. Vol.NSE(3M)                      2,61,833
         Million
                                                                                         INDEX
   Investment Rationale
                                                                   Index                         Weightage (%)
        Recovery in global economy to aid company’s
         performance                                               BSE Small Cap                         0.277%
        Derisked business model
        Plans of expansion in customer base                           SHARE-HOLDING PATTERN (%)
        Plans of expansion of product portfolio
        Expansion of retail presence in India                   Promoters                       70.66
        Backward Integration                                    DIIs                             4.66
        Strategic location of manufacturing units and           FIIs/NRIs/OCBs                  12.81
         strong skilled craftsmen base                           Corporate Bodies                 5.14
        Excellent design capabilities                           General Public                   6.73
        Granted the status of “Four Star Export                 As on 31/03/2011
         house” & “Nominated agency”
        Shift towards branded jewellery gaining                      RELATIVE PERFORMANCE (%)
         momentum
                                                                                            Stock over
                                                                                Nifty Stock
   Key Risk to Investment                                                                      Nifty
        Overdependence on particular clients &                  1 Month       -1.1% -1.3%     -0.2%
         geography                                               3 Month        1%    75%      74%
        Fluctuations in gold prices                             12 Month       7%    134%    127%
        Continued dominance of unorganized players

Financial Highlights                                                         FY11         FY12E        FY13E
Revenue (`Mn)                                                               52,407        75,000       85,000
Revenue growth (%)                                                           78%           43%          13%
EBDITA (`Mn)                                                                 3,393         5,981        6,841
EBIT (`Mn)                                                                   3,333         5,785        6,606
Net Profit (`Mn)                                                             2,638         3,957        4,536
EPS (`)                                                                      43.48         65.21        74.75
EPS growth (%)                                                               59%           50%          15%
P/E (x)*                                                                     6.14          4.09          3.57
P/BV (x)*                                                                    1.51          1.12          0.86
ROE (%)                                                                     24.57%        27.33%       24.12%
 Company Profile…
* P/E, P/BV computed taking CMP of `267 as on 13/06/2011.


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Shree Ganesh Jewellery House Ltd.                                      LOHIA SECURITIES LTD.

Company Profile…
Shree Ganesh Jewellery House Ltd. (SGJHL) is one of the
leading manufacturer and exporter of hallmarked and
handcrafted gold jewellery from India. It has been
recognized by the government of India as a 4 STAR export
house. SGJHL was promoted by two bothers Mr. Nilesh
Parekh and Mr. Umesh Parekh on 30 August 2002.

On 1 April, 2003, the company took over the business of the
partnership firm Shree Ganesh Jewellers. A few years later,
in April 2006, amalgamation of its 6 group companies
namely Doyen Traders and Properties Pvt. Ltd., Shree
Gajanand Jewellers Pvt. Ltd., Pitty Fincon Service Pvt. Ltd., Pancharatna Jewellers Pvt. Ltd., Janki
Properties Pvt. Ltd. and Creative Jewels (India) Pvt. Ltd took place. On 9 April 2010, the company got
listed on BSE as well as NSE. The company is headquartered in Kolkata and has its subsidiary offices in
Hyderabad, Chennai, Bangalore and Delhi. Mr. Nilesh Parekh is the Chairman and Mr. Umesh Parekh is
the Managing Director of the company.

                                           The company is into manufacturing and exports of gold
                                          jewellery, diamond jewellery, gemstone studded jewellery and
                                          light weight Italian jewellery. The product range includes rings,
                                          earrings, pendants, bracelets, necklaces, bangles and
                                          medallions. The company has four manufacturing units located
                                          in Manikanchan, Kolkata – a Gems & Jewellery dedicated SEZ
                                          promoted by West Bengal Government. The company
                                          manufactures product of varied price range to cater to all
customers across high-end, midmarket and value market segments. The company has a team of
creative and award winning designers including celebrity designer Mr. Sabyasachi Mukherjee who help
in managing a large and diverse portfolio of designs. The products manufactured by SGJHL are sold
through its retail branded stores “Gaja”. Gaja jewellery typifies Bengal craftsmanship which has been
acclaimed across the globe for its intricate and minute detailing work like ‘filigree’ and ‘polki’

The company derives around 88% revenue from exports with major export markets being UAE,
Singapore and Hong Kong and the remainder comes from its domestic operations.

In March 2010, company had come out with an Initial Public Offering (IPO) of 142.7 lakh equity shares
of Rs 10 each with a price band of ` 260 – 270 per share for funding its expansion in domestic as well as
export operations. The company had raised cash of ` 3.16 Bn through this issue.

Credit Rating
NSIC – CRISIL (SE 1A+): which indicates "Highest performance Capability and High Financial Strength".

CARE RATINGS (PR1+): which indicates “Strong Capacity for timely payments of short term debt
obligations and carry lowest credit risk”.

CARE RATINGS (A+): which indicates “Adequate capacity for timely payments of its long term debts
and carry low credit risk”.

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Shree Ganesh Jewellery House Ltd.                                       LOHIA SECURITIES LTD.

Growth Path

                                        •Promoters engaged in family business of gold
        1992-2002                        jewellery manufacturing



            2002                        •Year of Incorporation



                                        •Took over partnership firm "Shree Ganesh
            2003                         Jewellers" engaged in jewellery business



            2004                        •Set up manufacturing unit at Manikanchan SEZ



                                        •Promoters awarded "Young Achievers Award"
            2006                         by SinGems


                                        •Opened first branded retail jewellery store
            2007                        •Amalgamation of 6 Group companies


                                        •PE investment by Credit Suisse
            2008                        •"Outstanding Export Performance" award by
                                         GJEPC
                                        •"Outstanding Export Performance" award by
                                         GJEPC
                                        •Turnover of Rs. 2000 Cr.
            2009                        •Received "Four Star Export House" status




                                        •"Outstanding Export Performance" award by
            2010                         GJEPC
                                        •IPO of Rs. 3,150 Mn

Subsidiaries
Company Name                                                                        % of Holding
Gokul Jewellery House Pvt. Ltd.                                                        51.45%
Easy Fit Jewellery Pvt. Ltd.                                                           100%
Shree Ganesh Jewellery House (Singapore) Pte Ltd.                                      100%
Sumit Jewels Pvt. Ltd.                                                                 100%
Gaja Finance Pvt. Ltd.                                                                 100%
Shree Ganesh Jewellery House FZE                                                       100%


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Shree Ganesh Jewellery House Ltd.                                        LOHIA SECURITIES LTD.

Brands

Brand          Brand Definition           Product Profile           Weight Range       Design Profile
Name
Gaja Gold      Designer jewellery for     Plain gold jewellery      25gm – 65gm        Traditional,
               all occasions                                                           Thematic,
                                                                                       Contemporary
Gold           Designer Bridal gold       22K Plain & studded       65gm – 125gm       Traditional
Bridals        jewellery                  gold jewellery
Gold           22K Gold accessories       Plain Gold (Casting       25gm – 60gm        Trendy, Modern,
Elements       for men                    jewellery)                                   Fusion
Mari Gold      22K Gold light weight      Plain Gold (Casting       01gm – 25gm        Trendy, Modern,
               jewellery                  jewellery)                                   Fusion
Sitaare        22K Gold Jewellery for     Plain Gold Jewellery      01gm – 15gm        Trendy, Modern,
               kids                                                                    Fusion
You            18K Diamond Heart          Diamond Jewellery         005cts – 0150cts   Trendy, Modern,
               collection                 (Casting jewellery)       25gm – 45gm        Fusion
Distar         Diamond & 18K/14K          Diamond Jewellery         005cts – 35cts     Trendy, Modern,
               Gold studded jewellery     (Casting jewellery)       25gm – 45gm        Fusion
GM Gold        1gm Gold jewellery         Gold plated               005cts – 35cts     Trendy & Fusion
                                          jewellery                 25gm – 45gm


Management

Name                                       Designation
Mr. Nilesh Parekh                          Executive Chairman
Mr. Umesh Parekh                           Managing Director
Mr. Sharad Mohata                          Non-Executive Director
Mr. Satish Chandra Chaturvedi              Independent Director
Mr. Pawan Singh Ingty                      Independent Director
Mr. Dwarka Prasad Mathur                   Independent Director



Major Shareholders
Shareholder                                                                              % of Outstanding

Credit Suisse PE Asia Investments (Mauritius) Ltd                                                       5.27%

Macquarie Bank Limited                                                                                  4.49%

IFCI Limited                                                                                            2.30%




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Shree Ganesh Jewellery House Ltd.                                        LOHIA SECURITIES LTD.

Investment Rationale…
Recovery in global economy to aid company’s performance: SGJHL is an export dependent
company. The company derives around 88% revenue from exports and the remainder comes from its
domestic operations. So the continuous recovery in global economy augurs well for the company. The
company had managed to perform well even during the global recession in FY08 and FY09, mainly
because of its customer base being concentrated in emerging economies like UAE and South East Asia
which were least affected during slowdown. However, with the company’s recent thrust on expanding
its customer base in the European, Australian, African & untapped Middle Eastern markets, the health
of global economy becomes utmost important. As per the International Monetary Fund (IMF) estimates,
the global economy will grow at a healthy pace of 4.4% in 2011. Emerging economies like Middle East
and South East Asia are also expected to grow at a healthy pace which augurs well for the company as
its exports are mainly concentrated in these economies.


                                        World GDP growth estimates (%)

Particulars                                                      2009        2010    2011E      2012E

World GDP                                                         -0.5        5.0     4.4         4.5

Advanced Economies                                                -3.4        3.0     2.4         2.6

United States                                                     -2.6         2.8    2.8         2.9

Euro Area                                                         -4.1         1.7    1.6         1.8

Japan                                                             -6.3         3.9    1.4         2.1

United Kingdom                                                    -4.9         1.3    1.7         2.3

Canada                                                            -2.5         3.1    2.8         2.6

Emerging & Developing Economies                                   2.7         7.3     6.5         6.5

Russia                                                            -7.8         4.0    4.8         4.5

China                                                              9.2        10.3    9.6         9.5

India                                                              6.8         8.4    8.2         7.8

ASEAN                                                              1.7         6.9    5.4         5.7

Brazil                                                            -0.6         7.5    4.5         4.1

Middle East & North Africa                                         1.8         3.8    4.1         4.2


Source: IMF (World Economic Outlook, April 2011)




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Shree Ganesh Jewellery House Ltd.                                      LOHIA SECURITIES LTD.

Derisked business model: The price fluctuation of gold which comprises more than 90% of raw
material cost does not affect the margins of the company as gold is a pass-through commodity for the
Company. The price at which the customer fixes the gold content of the jewellery determines the
purchase price with the vendor.

Expansion of customer base: The company derives around 88% revenue from exports with major
export markets being UAE, Singapore and Hong Kong. The company plans to diversify its customer base
by entering new geographies and expanding its product portfolio The company intends to diversify its
customer base in the European, Australian, African and untapped Middle-Eastern markets, apart from
increasing its present customer base. This strategy is likely to bode well for the company, de-risking its
model from over dependence on a few countries. SGJHL has incorporated a subsidiary in Singapore and
intends to incorporate another subsidiary at Dubai for easy procurement of gold and catering to the
Middle East and African market. SGJHL proposes to distribute its branded products abroad through
these subsidiaries.

Expansion of Product Portfolio: The company had traditionally been into the manufacturing of plain
jewellery products. Now the company has expanded its product portfolio to include machine made
light, Italian fusion jewellery which is more affordable. Commercial production of Italian jewellery
commenced in Q4FY11. The plant has an installed capacity to convert 10 tonnes of gold. Addition of
Italian fusion jewellery to the product portfolio would enable the company to reduce its dependence on
a single product and also tap new markets, thereby resulting in higher revenues and profitability. The
company is also increasing the proportion of high margin studded jewellery in its total revenue mix.
The proportion of studded jewellery to the Company’s revenue mix increased to 25% in FY2011 as
compared to 15% in FY2010.

Expansion of retail presence in India: SGJHL plans to expand its retail footprint in India. The
expansion in retail base would be from the present 20 retail outlets to almost 50 by FY 2012. The funds
for the expansion will be met through internal accruals and debt. The company also proposes to sell its
products to retail chains or distributors, on a franchisee model, who in turn will sell it to the end
customers. SGJHL has entered into strategic alliances with Vishal Retail Limited for "Shop-in-Shop"
arrangement through their existing outlets nationwide. The company is also exploring retail
opportunities in overseas market. Retail sales accounted for 12% of revenue in FY11.

Backward Integration: SGJHL is in the process of setting up a gold refinery plant with an annual
installed capacity of 35,000 kg at Domjur in West Bengal. It is expected to commence trial production at
the beginning of Q2FY12. The facility would refine pre-used gold, which would then be used as raw
material for jewellery manufacture. Refining old gold in-house would eliminate cost factors such as
commissions, import costs and duties and other incidental expenses and reduce the basic raw material
input cost. The company intends to source old/ used gold from government agencies, the domestic and
international markets as well as through its proposed retail network. Currently, the company procures
refined gold from suppliers such as Al-Marhaba Trading FZC, Bank of Nova Scotia, Standard Chartered
Bank and the State Trading Corp of India.

Strategic location of manufacturing units and strong skilled craftsmen base: SGJHL’s
manufacturing units are located at Manikanchan SEZ, which entitles it to direct and indirect taxation
benefits and expeditious custom clearances. Manikanchan SEZ’s close proximity to the international
airport enables the easy transit of consignments. These benefits reduce costs and consequently allow it


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Shree Ganesh Jewellery House Ltd.                                      LOHIA SECURITIES LTD.

to price its products competitively. Other than this, the manufacturing units are located at West Bengal
which is known for the availability of karigars skilled in the manufacture of handcrafted jewellery.
Availability of skilled craftsmen at lesser costs with vast traditional knowledge and expertise in
jewellery making is a key competitive strength that has established the Company’s presence in the
segment. This allows it to price its products at competitive prices and maintain superior net margins
close to 5% compared to 2% for the Industry peer.

Excellent design capabilities: SGJHL has dedicated design teams comprising award winning
designers. Sabyasachi Mukherjee is one of its leading designers. The design teams are responsible for
gauging market trends and conceptualization of new designs. Designers continually attend exhibitions,
seminars, jewellery shows, subscribe to various design magazines / journals to understand the pulse of
the market in India and globally. They also collate feedback from distributors / retailers and company’s
sales team to understand consumer needs. The company develops an average of 600 designs a month.
SGJHL’s design team constantly strives to cater to diverse consumer needs by incorporating real time
feedback on the markets into their designs. SGJHL caters to all customers across high-end, mid-market,
and value market segments. SGJHL's product profile encompasses traditional, thematic, contemporary,
trendy, modern and fusion designs.

Granted the status of “Four Star Export House” & “Nominated Agency”: SGJHL received the ‘Four
Star Export House’ certificate from the Joint Director of Foreign Trade, Government of India in June
2009 and has been bestowed upon with the status of ‘Nominated Agency’ under the Foreign Trade
Policy, which allows the Company to directly import precious metals. As a nominated agent, the
Company shall be able to import gold directly for its manufacturing purposes and thereby eliminate the
costs incurred on intermediaries.

Shift towards branded jewellery gaining momentum: The domestic jewellery market at present is
dominated by neighbourhood jewellers, which constitute 94% of the total market while the branded
segment constitutes the rest. However with improved awareness among consumers, primarily young
and educated people in the metros and Tier 1 cities, more people are showing preference for branded
jewellery due to the benchmarking of quality by jewellery retailers and availability of jewellery with
contemporary designs. Organised retailers also provide higher transparency and better after-sales
services

Risk and concern

Revenue Concentration: Around 50% of the Company’s exports are made to the Middle East, which is
one of the largest global hubs for gold jewellery sales. Also its revenue is dependent on a few major
clients. We believe that such overdependence on a particular client and geography raises the risk
profile significantly as the breakdown of business relations with any client or any political or economic
instability in its export destination would adversely affect its profitability and margins.

Gold price fluctuations: Jewellery demand is highly dependent on the movement in gold prices with
stable/falling prices leading to an improvement in jewellery demand and vice versa. The significant
jump in gold prices can lead to a significant fall in gold jewellery volume thereby impacting margins.

Continued dominance of unorganized players: The jewellery market in India is dominated by
unorganised players with over 90% of the market share. In the recent past, SGJHL has been able to

   10     Lohia Research is also available on Bloomberg LSEC<go>,Thomson Reuters     033-4002 6600/6700
Shree Ganesh Jewellery House Ltd.                                      LOHIA SECURITIES LTD.

increase its market share by targeting young and educated customers in metros and Tier I cities with
the guarantee on purity of gold and presenting contemporary designs. However, the company’s
incremental growth is dependent on its ability to attract a large consumer base in Tier II and Tier III
cities who still rely on family jewellers.

Results update (Standalone)…

Particulars (`Million)                 Q4FY11      Q4FY10       YoY(%)        FY11    FY10      YoY (%)
Net Sales                               11,173      8,691         29%        52,407   29,499      78%
Other Operating Income                   (98)         18        (655)%        136       52       162%
Total Operational Income                11,075      8,708         27%        52,543   29,551      78%
Raw Material Consumed                    8,741      7,540         16%        37,505   26,177      43%
Purchase of Traded Goods                 1,428       415         244%        11,166    822       1258%
Employee Cost                              61         32          89%         247      163        52%
Other Expenditure                          79         91         (14)%        232      347       (33)%
EBITDA                                    768        630          22%        3,393    2,042       66%
EBITDA Margin (%)                       6.87%       7.25%                    6.47%    6.92%
Depreciation                               32          7         329%          60       23       158%
EBIT                                      736        623         18%         3,333    2,019      65%
EBIT Margin (%)                         6.59%       7.16%                    6.36%    6.84%
Other Income                                7          3         167%          37        4       817%
Interest & Financial Charges              263        106         148%         709      313       127%
PBT                                       480        519         (8)%        2,661    1,710      56%
PBT Margin (%)                          4.29%       5.97%                    5.08%    5.80%
Provision for Taxation                      4         20         (82)%         22       51       (57)%
Profit After Tax (PAT)                    476        499         (5)%        2,638    1,659       59%
Net Profit Margin (%)                   4.26%       5.75%                    5.03%    5.62%

    Strong revenue growth of around 78% in FY2011 as compared to FY2010 is primarily an
     outcome of firm demand across product categories and markets and rising gold prices.
    The proportion of studded jewellery to the Company’s revenue mix increased to 25% in FY2011
     as compared to 15% in FY2010 which helped the company to maintain its net profit margins
     around 5% despite rise in raw material cost, depreciation and interest cost.
    Addition of Italian fusion jewellery to the product portfolio is expected to further enhance
     revenues as the Company caters to a diverse customer base.
    EBITDA Margin declined to 6.47% in FY11 from 6.92% in FY10 mainly due to increase in raw
     material prices and employee cost.
    Depreciation cost increased by 158% in FY11 mainly due to widening of the fixed assets base as
     a result of capacity enhancement and retail expansion undertaken by the company during the
     year.
    The company’s interest cost during FY11 increased by 127% to `709 Mn against `313 Mn in
     FY10 on the back of higher debt raised by the company and due to increase in cost of funds.
    Incidence of tax remained negligible given the exports benefits arising out of operations in
     government notified SEZs. With a change in regulation related to levy of MAT on SEZs, tax
     incidence is expected to increase.


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Shree Ganesh Jewellery House Ltd.                                         LOHIA SECURITIES LTD.

             Net Sales (Rs. Mn)                                              PAT (Rs. Mn)
                        17,921
                                                                                       842
                                                                                              683
              12,284                                                        637
                                 11,029 11,173
                                                                  499                                 476
    8,691




   Q4FY10 Q1FY11 Q2FY11 Q3FY11 Q4FY11                           Q4FY10 Q1FY11 Q2FY11 Q3FY11 Q4FY11



             EPS (Rs./Share)                                         Operating & Net Margins
                       13.88                                  10%
                                                               8%
                                 11.25                         6%
            10.50
   8.23                                                        4%
                                         7.85
                                                               2%
                                                               0%




 Q4FY10 Q1FY11 Q2FY11 Q3FY11 Q4FY11                                              OPM         NPM




                          Financial Highlights
Income Statement (Standalone)
Particulars (` Mn)                                      FY10            FY11            FY12E         FY13E
Net sales                                              29,499           52,407          75,000        85,000
Other Operating Income                                   52               136             163           202
Total Operational Income                               29,551           52,543          75,163        85,202
Raw Material Consumed                                  26,999           48,671          68,498        77,605
Employee Cost                                            163              247             384           417
Other Expenditure                                        347              232             300           340
EBITDA                                                 2,042            3,393           5,981         6,841
Depreciation                                             23               60              196           234
EBIT                                                   2,019            3,333           5,785         6,606
Other Income                                              4               37              31            47
Interest & Financial Charges                             313              709             990          1,122
Profit Before Tax                                      1,710            2,661           4,826         5,532
Provision for Taxation                                   51               22              869           996
Profit after Tax                                       1,659            2,638           3,957         4,536
EPS (`)                                                 27.34            43.48           65.21         74.75
*Lohia research estimates


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Shree Ganesh Jewellery House Ltd.                                         LOHIA SECURITIES LTD.

Balance Sheet (Standalone)
Particulars (` Mn)                                    FY10             FY11           FY12E           FY13E
                                                      Assets
Net Fixed Asset                                        174             1,194           2,440           3,317
Investments                                             54             1,380            118             130
Current Assets                                        14,922          21,760          27,564          33,775
Total Assets                                         15,151           24,335          30,122          37,223
                                                    Liabilities
Equity Share Capital                                   485              607             607             607
Reserves & Surplus                                    4,881           10,131          13,875          18,198
Secured Loans                                         2,890            4,635           4,860           5,692
Unsecured Loans                                        600             1,100           1,080           1,308
Current Liabilities & Provisions                      6,370            7,944           9,782          11,500
Deferred Tax Liabilities                              (76)             (82)            (82)            (82)
Total Liabilities                                    15,151           24,335          30,122          37,223
*Lohia research estimates



Financial Ratios
                                                                     FY10         FY11     FY12E       FY13E
Profitability Ratios
Return on Assets (ROA)                                              10.95%      10.84%    13.14%       12.19%
Return on Equity (ROE)                                              30.91%      24.57%    27.33%       24.12%
Return on Capital Employed (ROCE)                                   22.80%      20.24%    28.33%       25.60%

DuPont Analysis - ROE Decomposition (x)
PAT/PBT (Tax Efficiency)                                              0.97         0.99     0.82        0.82
PBT/EBIT (Interest Burden)                                            0.85         0.80     0.83        0.84
EBIT/Sales (Operating Profit Margin)                                  0.07         0.06     0.08        0.08
Sales/Total Assets (Asset Turnover)                                   1.95         2.15     2.49        2.28
TA/NW (Financial Leverage)                                            2.82         2.27     2.08        1.98
Return on Equity (ROE) (%)                                           30.91        24.57    27.33        24.12

Liquidity Ratios
Current Ratio                                                         2.34        2.74         2.82     2.94
Acid Test Ratio                                                       2.04        2.31         2.32     2.45
Debt-Equity Ratio                                                     0.65        0.53         0.41     0.37

Margin Ratios
EBITDA Margin                                                        6.92%       6.47%     7.97%        8.05%
EBIT Margin                                                          6.84%       6.36%     7.71%        7.77%
PBT Margin                                                           5.80%       5.08%     6.43%        6.51%
Net Profit Margin                                                    5.62%       5.03%     5.28%        5.34%
*Lohia research estimates




   13        Lohia Research is also available on Bloomberg LSEC<go>,Thomson Reuters       033-4002 6600/6700
Shree Ganesh Jewellery House Ltd.                                         LOHIA SECURITIES LTD.

Cash Flow Statement

Particulars (` Mn)                                                            FY11     FY12E      FY13E
                                    Cash Flow from Operating Activities
PAT                                                                           2,638    3,957       4,536
Add: Depreciation                                                               60      196         234
Operating Profit before WC changes                                            2,698    4,154       4,770
Changes in Current Assets (excluding cash)                                   (6,993)   (5,672)    (3,039)
Changes in Current Liabilities                                                1,568    1,838       1,718
Changes in WC                                                                (5,424)   (3,834)    (1,321)
Net Cash flow from Operations                                                (2,726)    320        3,449


                                    Cash Flow from Investment Activities
Capital Expenditure (CAPEX)                                                  (1,080)   (1,442)    (1,112)
Increase in Investments                                                      (1,326)   1,262        (12)
Net Cash flow from Investment Activities                                     (2,406)   (180)      (1,124)


                                    Cash Flow from Financing Activities
Change in Equity                                                               121       0           0
Change in Debt                                                                2,245     205        1,060
Dividends Paid                                                                (426)    (213)       (213)
Others                                                                        3,037      (0)        (0)
Net Cashflow from Financing Activities                                        4,977     (8)         847


Net Increase in Cash & Cash Equivalents                                       (155)     132        3,172
Cash & cash equivalents at the beginning                                      6,586    6,431       6,563
Cash & cash equivalents at the end                                            6,431    6,563       9,735
*Lohia research estimates




   14        Lohia Research is also available on Bloomberg LSEC<go>,Thomson Reuters     033-4002 6600/6700
Shree Ganesh Jewellery House Ltd.                                        LOHIA SECURITIES LTD.

Peer set Analysis
                                                              Titan         Rajesh    Gitanjali    Shree
Particulars
                                                            Industries      Exports    Gems       Ganesh
Current Share Price (`)                                        4,715           96       293         267
No. of Shares (Mn)                                             44.39         295.26    84.87       60.68
Face Value (`)                                                  10              1        10          10
Market Cap (`Mn)                                             209,281         28,419    24,884     16,187
Sales (`Mn)                                                   65,209        208,437    51,225     52,407
PAT (` Mn)                                                     4,304         2,480     2,246       2,638
EPS (`)                                                        96.96          8.40     26.46       43.48
P/E (x)*                                                       48.62         11.46     11.08        6.14
P/BV                                                           17.63          2.06      1.12        1.51
Dividend Yield (%)                                            0.33%          1.03%     0.67%      2.25%
Source: Moneycontrol.com, Lohia Research;




                                               P/E Comparison



                                                                  10.32

                                      6.14




                                SGJHL                    Industry P/E
   Source: Moneycontrol.com, Lohia Research




Comparison with Index

   180
   160
   140
   120
   100
    80
    60
    40
    20
     0




  Source: NSE                                 SGJHL      S&P CNX Nifty




   15       Lohia Research is also available on Bloomberg LSEC<go>,Thomson Reuters      033-4002 6600/6700
Shree Ganesh Jewellery House Ltd.                                      LOHIA SECURITIES LTD.

Outlook & Valuation

Short-Term View: The scrip is currently trading at ` 267. In the short-term i.e. next 1 to 2 months, we
expect the scrip to correct due to the following reasons:
      The overall market is expected to remain range bound from nifty levels of 5300 to 5600.
      In such a downward biased market, SGJHL has rallied by above 70% in a span of 3 months. To
         keep this momentum running would be difficult in the short run.
It is normal for investors to book profits at this level. We expect the scrip to come down to ` 240 levels
where it should consolidate before the next move will happen which is only after the results are out for
the quarter ended June 2011.

Long-Term View: We are very bullish on this scrip from a long term perspective. We expect the scrip
to reach ` 300 within a period of 1 year due to the following reasons:
     It is among the fastest growing companies in India (Source: Business World Magazine).
     The Gold refining plant which would be operational by the beginning of Q2FY12 would improve
        operating margins by 1-1.5%.
     The company plans to add 30 additional retail stores which would add to topline & bottomline.
     Reserves are expected to reach `13875 Mn by the end of FY12. Then it would be a strong
        candidate for bonus & stock split.
     Company’s interim dividend shows that the company is investor friendly.
     Foreign investors are accumulating the shares. They have increased their stake to 12.66% in
        Q4FY11 from 10.88% in Q3FY11 and 7.11% in Q2FY11.

At the current market price of `267, the stock is trading at P/E of 6.14 with industry P/E hovering
around 10.32, the stock is underpriced. Based on discounted cash flow method, we have arrived at a
fair price target of `300 for SGJHL. At our target price, the stock offers a potential upside of around 12%
from the current level; we initiate a ‘buy’ rating on the stock with accumulation at every dip.




   16     Lohia Research is also available on Bloomberg LSEC<go>,Thomson Reuters      033-4002 6600/6700
Shree Ganesh Jewellery House Ltd.                                         LOHIA SECURITIES LTD.

For Suggestions, clarifications & your valuable feedback write back to us at:

Lohia Securities Ltd, 4 Brabourne Road, 5th Floor Kolkata-700001 Board :( 91-33) 40026600,

E-mail: research@lohiasecurities.com

For Institutional Sales
Lohia Securities Ltd, 1602-B, Lady rattan Tower, 72 Dainik Shivner Marg Gandhinagar, worli,
Mumbai- 400018 Board: (91-22) 2492 4449, E-mail: inst.dealing@lohiasecurities.com

Institutional Team:

                                     Our Fundamental Research Team
        Name                                E-Mail Id                                  Contact No.
 Basanti Gourisaria         basanti.gourisaria@lohiasecurities.com                  +91 33 40026822
 Rajkumar Mondal             rajkumar.mondal@lohiasecurities.com                    +91 33 40026734
   Gitika Bhansali            gitika.bhansali@lohiasecurities.com                   +91 33 40026821
 Krishna K Agarwal           krishna.agarwal@lohiasecurities.com                    +91 33 40026631
 Prakash N Sharma            prakash.sharma@lohiasecurities.com                     +91 33 40026732
  Prabir Adhikary             prabir.adhikary@lohiasecurities.com                   +91 33 40026734
     Sonu Shah                 sonu.shah@lohiasecurities.com                        +91 33 40026732
    Sailesh Sarda              sailesh.sarda@lohiasecurities.com                    +91 33 40026732
                                       Our Technical Research Team
        Name                                E-Mail Id                                  Contact No.
   Aditya Agarwal             aditya.agarwal@lohiasecurities.com                    +91 33 40026783
                               Our Derivative & Statistical Research Team
        Name                                E-Mail Id                                  Contact No.
    Anand Lath                  anand.lath@lohiasecurities.com                      +91 33 40026685
                                             Institutional Sales
        Name                                E-Mail Id                                  Contact No.
    Ashok Kamat                ashok.kamat@lohiasecurities.Com                      +91 22 24901310
  Deepak Parekh               deepak.parekh@lohiasecurities.Com                     +91 33 40026737



Investment Rating
Buy > 15 %                                    Hold (5%-15%)                                   Sell < 5%



 DISCLAIMER: The information and opinions contained herein have been compiled or arrived at, based upon
 information obtained from reliable sources. Such information has not been independently verified and no
 guarantee, representation of warranty, express or implied, is made as to its accuracy, completeness or
 correctness. All such information and opinions are subject to change without notice. LSL, its directors,
 analysts or employees do not take any responsibility, financial or otherwise, of the losses or the damages
 sustained due to the investments made or any action taken on basis of this report. LSL and its directors,
 associates, employees may or may not have any positions in any of the stocks dealt in the report. This report
 is only for PRIVATE CIRCULATION.

   17      Lohia Research is also available on Bloomberg LSEC<go>,Thomson Reuters             033-4002 6600/6700

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Shree Ganesh Jewellery House

  • 1. LOHIA SECURITIES LTD. Shree Ganesh Jewellery House Limited Prakash Narayan Sharma prakash.sharma@lohiasecurities.com
  • 2. Shree Ganesh Jewellery House Ltd. LOHIA SECURITIES LTD. Dear Patrons... The gems and jewellery industry occupies an important position in the Indian economy. It is a leading foreign exchange earner, as well as one of the fastest growing industries in the country. India’s gem and jewellery industry comprises diamonds, coloured stones, gold, silver and pearls; of which the main products in terms of value and aesthetic appeal are gold and diamonds. The industry directly employs around 1.5 million skilled work-force. The Indian gems and jewellery industry is competitive in the world market due to its low cost of production and the availability of skilled labour. The gem and jewellery industry is largely unorganized, labour intensive and export oriented. It is characterized by large requirements for working capital and raw materials. The industry is also characterized by gold price volatility. The unorganized sector mainly comprises family jewellers, which is nearly 96% of the market. The balance 4% market share belongs to the organized sector comprising multiple brands. Gems and jewellery industry is undergoing a transformation from family jeweller’s shops to retail formats such as boutiques, supermarkets and gold souks. The launch of several brands has driven the launch of retail stores. Branded jewellery is a recent popular phenomenon in India, as most of the jewellery can be worn everyday as a fashion accessory. Branded jewellery is lightweight and reflects one’s lifestyle and personality, which has appealed to the growing Indian population. Branded jewellery has introduced value added services such as the certification of gold and diamonds, lifetime return and buy-back schemes. Another factor which accelerated the growth of branded jewellery in India is that branded jewellery has been promoted by high-profile reputed companies, who guarantee the purity of gold through hallmarks and certifications. Earlier purchasers of jewellery would have to rely on the purity of gold by virtue of relationship with the jeweller. The demand for gold and jewellery in India is perennial, which further increases during religious festivals and weddings. Favourable demographics like increased urbanisation, rising number of middle class households & working population and increased disposable income are expected to fuel discretionary spending of Indian people. Moreover with increasing number of buyers across the world turning to India as their preferred source for quality jewellery, the future of this industry looks promising. This augurs well for Shree Ganesh Jewellery House Limited which is among the largest global players in handcrafted gold jewellery and renowned for its high quality products. We are quite optimistic about this company’s future. Regards, Lohia Research 2 Lohia Research is also available on Bloomberg LSEC<go>,Thomson Reuters 033-4002 6600/6700
  • 3. Shree Ganesh Jewellery House Ltd. LOHIA SECURITIES LTD. Particulars Page No. Company: Shree Ganesh Jewellery House Ltd. 4-16 Contents: --Company Profile 5-7 --Investment Rationale 8-10 --Risk & Concern 10-11 --Results Update 11-12 --Financial Highlights 12-14 --Outlook & Valuation 15-16 Company Office Branches 17 Research Team 17 Disclaimer 17 3 Lohia Research is also available on Bloomberg LSEC<go>,Thomson Reuters 033-4002 6600/6700
  • 4. Shree Ganesh Jewellery House Ltd. LOHIA SECURITIES LTD. Company Background  Shree Ganesh Jewellery House Ltd. is one of 13th June 2011 the largest manufacturer and exporter of handcrafted gold Jewellery in India, exporting MARKET DATA primarily to countries such as U.A.E., Bloomberg Code SGJ:IN Singapore, and Hong Kong  The product portfolio includes handcrafted Reuters Code SHRG.NS and hallmarked gold jewellery, gold Price (`) 267 enameled jewellery, gold jewellery studded Target Price (`) 300 with precious stones and Italian fusion Time (in Months) 12 jewellery Dividend Yield (%) 2.25%  The Company has manufacturing units 52 Week High/ Low(`) 284/145 located in Mondalpara, Manikanchan SEZ at West Bengal, which is presently the only Equity Capital(` Mn) 606.83 jewellery SEZ in West Bengal and at Domjur Face Value (`) 10 (upcoming) Market Cap (` Mn) 16,187  Current order book size stands at `50,000 Avg. Vol.NSE(3M) 2,61,833 Million INDEX Investment Rationale Index Weightage (%)  Recovery in global economy to aid company’s performance BSE Small Cap 0.277%  Derisked business model  Plans of expansion in customer base SHARE-HOLDING PATTERN (%)  Plans of expansion of product portfolio  Expansion of retail presence in India Promoters 70.66  Backward Integration DIIs 4.66  Strategic location of manufacturing units and FIIs/NRIs/OCBs 12.81 strong skilled craftsmen base Corporate Bodies 5.14  Excellent design capabilities General Public 6.73  Granted the status of “Four Star Export As on 31/03/2011 house” & “Nominated agency”  Shift towards branded jewellery gaining RELATIVE PERFORMANCE (%) momentum Stock over Nifty Stock Key Risk to Investment Nifty  Overdependence on particular clients & 1 Month -1.1% -1.3% -0.2% geography 3 Month 1% 75% 74%  Fluctuations in gold prices 12 Month 7% 134% 127%  Continued dominance of unorganized players Financial Highlights FY11 FY12E FY13E Revenue (`Mn) 52,407 75,000 85,000 Revenue growth (%) 78% 43% 13% EBDITA (`Mn) 3,393 5,981 6,841 EBIT (`Mn) 3,333 5,785 6,606 Net Profit (`Mn) 2,638 3,957 4,536 EPS (`) 43.48 65.21 74.75 EPS growth (%) 59% 50% 15% P/E (x)* 6.14 4.09 3.57 P/BV (x)* 1.51 1.12 0.86 ROE (%) 24.57% 27.33% 24.12% Company Profile… * P/E, P/BV computed taking CMP of `267 as on 13/06/2011. 4 Lohia Research is also available on Bloomberg LSEC<go>,Thomson Reuters 033-4002 6600/6700
  • 5. Shree Ganesh Jewellery House Ltd. LOHIA SECURITIES LTD. Company Profile… Shree Ganesh Jewellery House Ltd. (SGJHL) is one of the leading manufacturer and exporter of hallmarked and handcrafted gold jewellery from India. It has been recognized by the government of India as a 4 STAR export house. SGJHL was promoted by two bothers Mr. Nilesh Parekh and Mr. Umesh Parekh on 30 August 2002. On 1 April, 2003, the company took over the business of the partnership firm Shree Ganesh Jewellers. A few years later, in April 2006, amalgamation of its 6 group companies namely Doyen Traders and Properties Pvt. Ltd., Shree Gajanand Jewellers Pvt. Ltd., Pitty Fincon Service Pvt. Ltd., Pancharatna Jewellers Pvt. Ltd., Janki Properties Pvt. Ltd. and Creative Jewels (India) Pvt. Ltd took place. On 9 April 2010, the company got listed on BSE as well as NSE. The company is headquartered in Kolkata and has its subsidiary offices in Hyderabad, Chennai, Bangalore and Delhi. Mr. Nilesh Parekh is the Chairman and Mr. Umesh Parekh is the Managing Director of the company. The company is into manufacturing and exports of gold jewellery, diamond jewellery, gemstone studded jewellery and light weight Italian jewellery. The product range includes rings, earrings, pendants, bracelets, necklaces, bangles and medallions. The company has four manufacturing units located in Manikanchan, Kolkata – a Gems & Jewellery dedicated SEZ promoted by West Bengal Government. The company manufactures product of varied price range to cater to all customers across high-end, midmarket and value market segments. The company has a team of creative and award winning designers including celebrity designer Mr. Sabyasachi Mukherjee who help in managing a large and diverse portfolio of designs. The products manufactured by SGJHL are sold through its retail branded stores “Gaja”. Gaja jewellery typifies Bengal craftsmanship which has been acclaimed across the globe for its intricate and minute detailing work like ‘filigree’ and ‘polki’ The company derives around 88% revenue from exports with major export markets being UAE, Singapore and Hong Kong and the remainder comes from its domestic operations. In March 2010, company had come out with an Initial Public Offering (IPO) of 142.7 lakh equity shares of Rs 10 each with a price band of ` 260 – 270 per share for funding its expansion in domestic as well as export operations. The company had raised cash of ` 3.16 Bn through this issue. Credit Rating NSIC – CRISIL (SE 1A+): which indicates "Highest performance Capability and High Financial Strength". CARE RATINGS (PR1+): which indicates “Strong Capacity for timely payments of short term debt obligations and carry lowest credit risk”. CARE RATINGS (A+): which indicates “Adequate capacity for timely payments of its long term debts and carry low credit risk”. 5 Lohia Research is also available on Bloomberg LSEC<go>,Thomson Reuters 033-4002 6600/6700
  • 6. Shree Ganesh Jewellery House Ltd. LOHIA SECURITIES LTD. Growth Path •Promoters engaged in family business of gold 1992-2002 jewellery manufacturing 2002 •Year of Incorporation •Took over partnership firm "Shree Ganesh 2003 Jewellers" engaged in jewellery business 2004 •Set up manufacturing unit at Manikanchan SEZ •Promoters awarded "Young Achievers Award" 2006 by SinGems •Opened first branded retail jewellery store 2007 •Amalgamation of 6 Group companies •PE investment by Credit Suisse 2008 •"Outstanding Export Performance" award by GJEPC •"Outstanding Export Performance" award by GJEPC •Turnover of Rs. 2000 Cr. 2009 •Received "Four Star Export House" status •"Outstanding Export Performance" award by 2010 GJEPC •IPO of Rs. 3,150 Mn Subsidiaries Company Name % of Holding Gokul Jewellery House Pvt. Ltd. 51.45% Easy Fit Jewellery Pvt. Ltd. 100% Shree Ganesh Jewellery House (Singapore) Pte Ltd. 100% Sumit Jewels Pvt. Ltd. 100% Gaja Finance Pvt. Ltd. 100% Shree Ganesh Jewellery House FZE 100% 6 Lohia Research is also available on Bloomberg LSEC<go>,Thomson Reuters 033-4002 6600/6700
  • 7. Shree Ganesh Jewellery House Ltd. LOHIA SECURITIES LTD. Brands Brand Brand Definition Product Profile Weight Range Design Profile Name Gaja Gold Designer jewellery for Plain gold jewellery 25gm – 65gm Traditional, all occasions Thematic, Contemporary Gold Designer Bridal gold 22K Plain & studded 65gm – 125gm Traditional Bridals jewellery gold jewellery Gold 22K Gold accessories Plain Gold (Casting 25gm – 60gm Trendy, Modern, Elements for men jewellery) Fusion Mari Gold 22K Gold light weight Plain Gold (Casting 01gm – 25gm Trendy, Modern, jewellery jewellery) Fusion Sitaare 22K Gold Jewellery for Plain Gold Jewellery 01gm – 15gm Trendy, Modern, kids Fusion You 18K Diamond Heart Diamond Jewellery 005cts – 0150cts Trendy, Modern, collection (Casting jewellery) 25gm – 45gm Fusion Distar Diamond & 18K/14K Diamond Jewellery 005cts – 35cts Trendy, Modern, Gold studded jewellery (Casting jewellery) 25gm – 45gm Fusion GM Gold 1gm Gold jewellery Gold plated 005cts – 35cts Trendy & Fusion jewellery 25gm – 45gm Management Name Designation Mr. Nilesh Parekh Executive Chairman Mr. Umesh Parekh Managing Director Mr. Sharad Mohata Non-Executive Director Mr. Satish Chandra Chaturvedi Independent Director Mr. Pawan Singh Ingty Independent Director Mr. Dwarka Prasad Mathur Independent Director Major Shareholders Shareholder % of Outstanding Credit Suisse PE Asia Investments (Mauritius) Ltd 5.27% Macquarie Bank Limited 4.49% IFCI Limited 2.30% 7 Lohia Research is also available on Bloomberg LSEC<go>,Thomson Reuters 033-4002 6600/6700
  • 8. Shree Ganesh Jewellery House Ltd. LOHIA SECURITIES LTD. Investment Rationale… Recovery in global economy to aid company’s performance: SGJHL is an export dependent company. The company derives around 88% revenue from exports and the remainder comes from its domestic operations. So the continuous recovery in global economy augurs well for the company. The company had managed to perform well even during the global recession in FY08 and FY09, mainly because of its customer base being concentrated in emerging economies like UAE and South East Asia which were least affected during slowdown. However, with the company’s recent thrust on expanding its customer base in the European, Australian, African & untapped Middle Eastern markets, the health of global economy becomes utmost important. As per the International Monetary Fund (IMF) estimates, the global economy will grow at a healthy pace of 4.4% in 2011. Emerging economies like Middle East and South East Asia are also expected to grow at a healthy pace which augurs well for the company as its exports are mainly concentrated in these economies. World GDP growth estimates (%) Particulars 2009 2010 2011E 2012E World GDP -0.5 5.0 4.4 4.5 Advanced Economies -3.4 3.0 2.4 2.6 United States -2.6 2.8 2.8 2.9 Euro Area -4.1 1.7 1.6 1.8 Japan -6.3 3.9 1.4 2.1 United Kingdom -4.9 1.3 1.7 2.3 Canada -2.5 3.1 2.8 2.6 Emerging & Developing Economies 2.7 7.3 6.5 6.5 Russia -7.8 4.0 4.8 4.5 China 9.2 10.3 9.6 9.5 India 6.8 8.4 8.2 7.8 ASEAN 1.7 6.9 5.4 5.7 Brazil -0.6 7.5 4.5 4.1 Middle East & North Africa 1.8 3.8 4.1 4.2 Source: IMF (World Economic Outlook, April 2011) 8 Lohia Research is also available on Bloomberg LSEC<go>,Thomson Reuters 033-4002 6600/6700
  • 9. Shree Ganesh Jewellery House Ltd. LOHIA SECURITIES LTD. Derisked business model: The price fluctuation of gold which comprises more than 90% of raw material cost does not affect the margins of the company as gold is a pass-through commodity for the Company. The price at which the customer fixes the gold content of the jewellery determines the purchase price with the vendor. Expansion of customer base: The company derives around 88% revenue from exports with major export markets being UAE, Singapore and Hong Kong. The company plans to diversify its customer base by entering new geographies and expanding its product portfolio The company intends to diversify its customer base in the European, Australian, African and untapped Middle-Eastern markets, apart from increasing its present customer base. This strategy is likely to bode well for the company, de-risking its model from over dependence on a few countries. SGJHL has incorporated a subsidiary in Singapore and intends to incorporate another subsidiary at Dubai for easy procurement of gold and catering to the Middle East and African market. SGJHL proposes to distribute its branded products abroad through these subsidiaries. Expansion of Product Portfolio: The company had traditionally been into the manufacturing of plain jewellery products. Now the company has expanded its product portfolio to include machine made light, Italian fusion jewellery which is more affordable. Commercial production of Italian jewellery commenced in Q4FY11. The plant has an installed capacity to convert 10 tonnes of gold. Addition of Italian fusion jewellery to the product portfolio would enable the company to reduce its dependence on a single product and also tap new markets, thereby resulting in higher revenues and profitability. The company is also increasing the proportion of high margin studded jewellery in its total revenue mix. The proportion of studded jewellery to the Company’s revenue mix increased to 25% in FY2011 as compared to 15% in FY2010. Expansion of retail presence in India: SGJHL plans to expand its retail footprint in India. The expansion in retail base would be from the present 20 retail outlets to almost 50 by FY 2012. The funds for the expansion will be met through internal accruals and debt. The company also proposes to sell its products to retail chains or distributors, on a franchisee model, who in turn will sell it to the end customers. SGJHL has entered into strategic alliances with Vishal Retail Limited for "Shop-in-Shop" arrangement through their existing outlets nationwide. The company is also exploring retail opportunities in overseas market. Retail sales accounted for 12% of revenue in FY11. Backward Integration: SGJHL is in the process of setting up a gold refinery plant with an annual installed capacity of 35,000 kg at Domjur in West Bengal. It is expected to commence trial production at the beginning of Q2FY12. The facility would refine pre-used gold, which would then be used as raw material for jewellery manufacture. Refining old gold in-house would eliminate cost factors such as commissions, import costs and duties and other incidental expenses and reduce the basic raw material input cost. The company intends to source old/ used gold from government agencies, the domestic and international markets as well as through its proposed retail network. Currently, the company procures refined gold from suppliers such as Al-Marhaba Trading FZC, Bank of Nova Scotia, Standard Chartered Bank and the State Trading Corp of India. Strategic location of manufacturing units and strong skilled craftsmen base: SGJHL’s manufacturing units are located at Manikanchan SEZ, which entitles it to direct and indirect taxation benefits and expeditious custom clearances. Manikanchan SEZ’s close proximity to the international airport enables the easy transit of consignments. These benefits reduce costs and consequently allow it 9 Lohia Research is also available on Bloomberg LSEC<go>,Thomson Reuters 033-4002 6600/6700
  • 10. Shree Ganesh Jewellery House Ltd. LOHIA SECURITIES LTD. to price its products competitively. Other than this, the manufacturing units are located at West Bengal which is known for the availability of karigars skilled in the manufacture of handcrafted jewellery. Availability of skilled craftsmen at lesser costs with vast traditional knowledge and expertise in jewellery making is a key competitive strength that has established the Company’s presence in the segment. This allows it to price its products at competitive prices and maintain superior net margins close to 5% compared to 2% for the Industry peer. Excellent design capabilities: SGJHL has dedicated design teams comprising award winning designers. Sabyasachi Mukherjee is one of its leading designers. The design teams are responsible for gauging market trends and conceptualization of new designs. Designers continually attend exhibitions, seminars, jewellery shows, subscribe to various design magazines / journals to understand the pulse of the market in India and globally. They also collate feedback from distributors / retailers and company’s sales team to understand consumer needs. The company develops an average of 600 designs a month. SGJHL’s design team constantly strives to cater to diverse consumer needs by incorporating real time feedback on the markets into their designs. SGJHL caters to all customers across high-end, mid-market, and value market segments. SGJHL's product profile encompasses traditional, thematic, contemporary, trendy, modern and fusion designs. Granted the status of “Four Star Export House” & “Nominated Agency”: SGJHL received the ‘Four Star Export House’ certificate from the Joint Director of Foreign Trade, Government of India in June 2009 and has been bestowed upon with the status of ‘Nominated Agency’ under the Foreign Trade Policy, which allows the Company to directly import precious metals. As a nominated agent, the Company shall be able to import gold directly for its manufacturing purposes and thereby eliminate the costs incurred on intermediaries. Shift towards branded jewellery gaining momentum: The domestic jewellery market at present is dominated by neighbourhood jewellers, which constitute 94% of the total market while the branded segment constitutes the rest. However with improved awareness among consumers, primarily young and educated people in the metros and Tier 1 cities, more people are showing preference for branded jewellery due to the benchmarking of quality by jewellery retailers and availability of jewellery with contemporary designs. Organised retailers also provide higher transparency and better after-sales services Risk and concern Revenue Concentration: Around 50% of the Company’s exports are made to the Middle East, which is one of the largest global hubs for gold jewellery sales. Also its revenue is dependent on a few major clients. We believe that such overdependence on a particular client and geography raises the risk profile significantly as the breakdown of business relations with any client or any political or economic instability in its export destination would adversely affect its profitability and margins. Gold price fluctuations: Jewellery demand is highly dependent on the movement in gold prices with stable/falling prices leading to an improvement in jewellery demand and vice versa. The significant jump in gold prices can lead to a significant fall in gold jewellery volume thereby impacting margins. Continued dominance of unorganized players: The jewellery market in India is dominated by unorganised players with over 90% of the market share. In the recent past, SGJHL has been able to 10 Lohia Research is also available on Bloomberg LSEC<go>,Thomson Reuters 033-4002 6600/6700
  • 11. Shree Ganesh Jewellery House Ltd. LOHIA SECURITIES LTD. increase its market share by targeting young and educated customers in metros and Tier I cities with the guarantee on purity of gold and presenting contemporary designs. However, the company’s incremental growth is dependent on its ability to attract a large consumer base in Tier II and Tier III cities who still rely on family jewellers. Results update (Standalone)… Particulars (`Million) Q4FY11 Q4FY10 YoY(%) FY11 FY10 YoY (%) Net Sales 11,173 8,691 29% 52,407 29,499 78% Other Operating Income (98) 18 (655)% 136 52 162% Total Operational Income 11,075 8,708 27% 52,543 29,551 78% Raw Material Consumed 8,741 7,540 16% 37,505 26,177 43% Purchase of Traded Goods 1,428 415 244% 11,166 822 1258% Employee Cost 61 32 89% 247 163 52% Other Expenditure 79 91 (14)% 232 347 (33)% EBITDA 768 630 22% 3,393 2,042 66% EBITDA Margin (%) 6.87% 7.25% 6.47% 6.92% Depreciation 32 7 329% 60 23 158% EBIT 736 623 18% 3,333 2,019 65% EBIT Margin (%) 6.59% 7.16% 6.36% 6.84% Other Income 7 3 167% 37 4 817% Interest & Financial Charges 263 106 148% 709 313 127% PBT 480 519 (8)% 2,661 1,710 56% PBT Margin (%) 4.29% 5.97% 5.08% 5.80% Provision for Taxation 4 20 (82)% 22 51 (57)% Profit After Tax (PAT) 476 499 (5)% 2,638 1,659 59% Net Profit Margin (%) 4.26% 5.75% 5.03% 5.62%  Strong revenue growth of around 78% in FY2011 as compared to FY2010 is primarily an outcome of firm demand across product categories and markets and rising gold prices.  The proportion of studded jewellery to the Company’s revenue mix increased to 25% in FY2011 as compared to 15% in FY2010 which helped the company to maintain its net profit margins around 5% despite rise in raw material cost, depreciation and interest cost.  Addition of Italian fusion jewellery to the product portfolio is expected to further enhance revenues as the Company caters to a diverse customer base.  EBITDA Margin declined to 6.47% in FY11 from 6.92% in FY10 mainly due to increase in raw material prices and employee cost.  Depreciation cost increased by 158% in FY11 mainly due to widening of the fixed assets base as a result of capacity enhancement and retail expansion undertaken by the company during the year.  The company’s interest cost during FY11 increased by 127% to `709 Mn against `313 Mn in FY10 on the back of higher debt raised by the company and due to increase in cost of funds.  Incidence of tax remained negligible given the exports benefits arising out of operations in government notified SEZs. With a change in regulation related to levy of MAT on SEZs, tax incidence is expected to increase. 11 Lohia Research is also available on Bloomberg LSEC<go>,Thomson Reuters 033-4002 6600/6700
  • 12. Shree Ganesh Jewellery House Ltd. LOHIA SECURITIES LTD. Net Sales (Rs. Mn) PAT (Rs. Mn) 17,921 842 683 12,284 637 11,029 11,173 499 476 8,691 Q4FY10 Q1FY11 Q2FY11 Q3FY11 Q4FY11 Q4FY10 Q1FY11 Q2FY11 Q3FY11 Q4FY11 EPS (Rs./Share) Operating & Net Margins 13.88 10% 8% 11.25 6% 10.50 8.23 4% 7.85 2% 0% Q4FY10 Q1FY11 Q2FY11 Q3FY11 Q4FY11 OPM NPM Financial Highlights Income Statement (Standalone) Particulars (` Mn) FY10 FY11 FY12E FY13E Net sales 29,499 52,407 75,000 85,000 Other Operating Income 52 136 163 202 Total Operational Income 29,551 52,543 75,163 85,202 Raw Material Consumed 26,999 48,671 68,498 77,605 Employee Cost 163 247 384 417 Other Expenditure 347 232 300 340 EBITDA 2,042 3,393 5,981 6,841 Depreciation 23 60 196 234 EBIT 2,019 3,333 5,785 6,606 Other Income 4 37 31 47 Interest & Financial Charges 313 709 990 1,122 Profit Before Tax 1,710 2,661 4,826 5,532 Provision for Taxation 51 22 869 996 Profit after Tax 1,659 2,638 3,957 4,536 EPS (`) 27.34 43.48 65.21 74.75 *Lohia research estimates 12 Lohia Research is also available on Bloomberg LSEC<go>,Thomson Reuters 033-4002 6600/6700
  • 13. Shree Ganesh Jewellery House Ltd. LOHIA SECURITIES LTD. Balance Sheet (Standalone) Particulars (` Mn) FY10 FY11 FY12E FY13E Assets Net Fixed Asset 174 1,194 2,440 3,317 Investments 54 1,380 118 130 Current Assets 14,922 21,760 27,564 33,775 Total Assets 15,151 24,335 30,122 37,223 Liabilities Equity Share Capital 485 607 607 607 Reserves & Surplus 4,881 10,131 13,875 18,198 Secured Loans 2,890 4,635 4,860 5,692 Unsecured Loans 600 1,100 1,080 1,308 Current Liabilities & Provisions 6,370 7,944 9,782 11,500 Deferred Tax Liabilities (76) (82) (82) (82) Total Liabilities 15,151 24,335 30,122 37,223 *Lohia research estimates Financial Ratios FY10 FY11 FY12E FY13E Profitability Ratios Return on Assets (ROA) 10.95% 10.84% 13.14% 12.19% Return on Equity (ROE) 30.91% 24.57% 27.33% 24.12% Return on Capital Employed (ROCE) 22.80% 20.24% 28.33% 25.60% DuPont Analysis - ROE Decomposition (x) PAT/PBT (Tax Efficiency) 0.97 0.99 0.82 0.82 PBT/EBIT (Interest Burden) 0.85 0.80 0.83 0.84 EBIT/Sales (Operating Profit Margin) 0.07 0.06 0.08 0.08 Sales/Total Assets (Asset Turnover) 1.95 2.15 2.49 2.28 TA/NW (Financial Leverage) 2.82 2.27 2.08 1.98 Return on Equity (ROE) (%) 30.91 24.57 27.33 24.12 Liquidity Ratios Current Ratio 2.34 2.74 2.82 2.94 Acid Test Ratio 2.04 2.31 2.32 2.45 Debt-Equity Ratio 0.65 0.53 0.41 0.37 Margin Ratios EBITDA Margin 6.92% 6.47% 7.97% 8.05% EBIT Margin 6.84% 6.36% 7.71% 7.77% PBT Margin 5.80% 5.08% 6.43% 6.51% Net Profit Margin 5.62% 5.03% 5.28% 5.34% *Lohia research estimates 13 Lohia Research is also available on Bloomberg LSEC<go>,Thomson Reuters 033-4002 6600/6700
  • 14. Shree Ganesh Jewellery House Ltd. LOHIA SECURITIES LTD. Cash Flow Statement Particulars (` Mn) FY11 FY12E FY13E Cash Flow from Operating Activities PAT 2,638 3,957 4,536 Add: Depreciation 60 196 234 Operating Profit before WC changes 2,698 4,154 4,770 Changes in Current Assets (excluding cash) (6,993) (5,672) (3,039) Changes in Current Liabilities 1,568 1,838 1,718 Changes in WC (5,424) (3,834) (1,321) Net Cash flow from Operations (2,726) 320 3,449 Cash Flow from Investment Activities Capital Expenditure (CAPEX) (1,080) (1,442) (1,112) Increase in Investments (1,326) 1,262 (12) Net Cash flow from Investment Activities (2,406) (180) (1,124) Cash Flow from Financing Activities Change in Equity 121 0 0 Change in Debt 2,245 205 1,060 Dividends Paid (426) (213) (213) Others 3,037 (0) (0) Net Cashflow from Financing Activities 4,977 (8) 847 Net Increase in Cash & Cash Equivalents (155) 132 3,172 Cash & cash equivalents at the beginning 6,586 6,431 6,563 Cash & cash equivalents at the end 6,431 6,563 9,735 *Lohia research estimates 14 Lohia Research is also available on Bloomberg LSEC<go>,Thomson Reuters 033-4002 6600/6700
  • 15. Shree Ganesh Jewellery House Ltd. LOHIA SECURITIES LTD. Peer set Analysis Titan Rajesh Gitanjali Shree Particulars Industries Exports Gems Ganesh Current Share Price (`) 4,715 96 293 267 No. of Shares (Mn) 44.39 295.26 84.87 60.68 Face Value (`) 10 1 10 10 Market Cap (`Mn) 209,281 28,419 24,884 16,187 Sales (`Mn) 65,209 208,437 51,225 52,407 PAT (` Mn) 4,304 2,480 2,246 2,638 EPS (`) 96.96 8.40 26.46 43.48 P/E (x)* 48.62 11.46 11.08 6.14 P/BV 17.63 2.06 1.12 1.51 Dividend Yield (%) 0.33% 1.03% 0.67% 2.25% Source: Moneycontrol.com, Lohia Research; P/E Comparison 10.32 6.14 SGJHL Industry P/E Source: Moneycontrol.com, Lohia Research Comparison with Index 180 160 140 120 100 80 60 40 20 0 Source: NSE SGJHL S&P CNX Nifty 15 Lohia Research is also available on Bloomberg LSEC<go>,Thomson Reuters 033-4002 6600/6700
  • 16. Shree Ganesh Jewellery House Ltd. LOHIA SECURITIES LTD. Outlook & Valuation Short-Term View: The scrip is currently trading at ` 267. In the short-term i.e. next 1 to 2 months, we expect the scrip to correct due to the following reasons:  The overall market is expected to remain range bound from nifty levels of 5300 to 5600.  In such a downward biased market, SGJHL has rallied by above 70% in a span of 3 months. To keep this momentum running would be difficult in the short run. It is normal for investors to book profits at this level. We expect the scrip to come down to ` 240 levels where it should consolidate before the next move will happen which is only after the results are out for the quarter ended June 2011. Long-Term View: We are very bullish on this scrip from a long term perspective. We expect the scrip to reach ` 300 within a period of 1 year due to the following reasons:  It is among the fastest growing companies in India (Source: Business World Magazine).  The Gold refining plant which would be operational by the beginning of Q2FY12 would improve operating margins by 1-1.5%.  The company plans to add 30 additional retail stores which would add to topline & bottomline.  Reserves are expected to reach `13875 Mn by the end of FY12. Then it would be a strong candidate for bonus & stock split.  Company’s interim dividend shows that the company is investor friendly.  Foreign investors are accumulating the shares. They have increased their stake to 12.66% in Q4FY11 from 10.88% in Q3FY11 and 7.11% in Q2FY11. At the current market price of `267, the stock is trading at P/E of 6.14 with industry P/E hovering around 10.32, the stock is underpriced. Based on discounted cash flow method, we have arrived at a fair price target of `300 for SGJHL. At our target price, the stock offers a potential upside of around 12% from the current level; we initiate a ‘buy’ rating on the stock with accumulation at every dip. 16 Lohia Research is also available on Bloomberg LSEC<go>,Thomson Reuters 033-4002 6600/6700
  • 17. Shree Ganesh Jewellery House Ltd. LOHIA SECURITIES LTD. For Suggestions, clarifications & your valuable feedback write back to us at: Lohia Securities Ltd, 4 Brabourne Road, 5th Floor Kolkata-700001 Board :( 91-33) 40026600, E-mail: research@lohiasecurities.com For Institutional Sales Lohia Securities Ltd, 1602-B, Lady rattan Tower, 72 Dainik Shivner Marg Gandhinagar, worli, Mumbai- 400018 Board: (91-22) 2492 4449, E-mail: inst.dealing@lohiasecurities.com Institutional Team: Our Fundamental Research Team Name E-Mail Id Contact No. Basanti Gourisaria basanti.gourisaria@lohiasecurities.com +91 33 40026822 Rajkumar Mondal rajkumar.mondal@lohiasecurities.com +91 33 40026734 Gitika Bhansali gitika.bhansali@lohiasecurities.com +91 33 40026821 Krishna K Agarwal krishna.agarwal@lohiasecurities.com +91 33 40026631 Prakash N Sharma prakash.sharma@lohiasecurities.com +91 33 40026732 Prabir Adhikary prabir.adhikary@lohiasecurities.com +91 33 40026734 Sonu Shah sonu.shah@lohiasecurities.com +91 33 40026732 Sailesh Sarda sailesh.sarda@lohiasecurities.com +91 33 40026732 Our Technical Research Team Name E-Mail Id Contact No. Aditya Agarwal aditya.agarwal@lohiasecurities.com +91 33 40026783 Our Derivative & Statistical Research Team Name E-Mail Id Contact No. Anand Lath anand.lath@lohiasecurities.com +91 33 40026685 Institutional Sales Name E-Mail Id Contact No. Ashok Kamat ashok.kamat@lohiasecurities.Com +91 22 24901310 Deepak Parekh deepak.parekh@lohiasecurities.Com +91 33 40026737 Investment Rating Buy > 15 % Hold (5%-15%) Sell < 5% DISCLAIMER: The information and opinions contained herein have been compiled or arrived at, based upon information obtained from reliable sources. Such information has not been independently verified and no guarantee, representation of warranty, express or implied, is made as to its accuracy, completeness or correctness. All such information and opinions are subject to change without notice. LSL, its directors, analysts or employees do not take any responsibility, financial or otherwise, of the losses or the damages sustained due to the investments made or any action taken on basis of this report. LSL and its directors, associates, employees may or may not have any positions in any of the stocks dealt in the report. This report is only for PRIVATE CIRCULATION. 17 Lohia Research is also available on Bloomberg LSEC<go>,Thomson Reuters 033-4002 6600/6700