Digital disruption is driving new business models focused on customer retention and brand engagement. Mobile applications are seen as a key communication tool for businesses to address this challenge. When customers login to a WiFi network, it provides an opportunity to promote a business's mobile app and build an omnichannel relationship. Research shows that customers regularly use only a small number of apps, despite having many more installed. Through promotional tools available during guest WiFi access, businesses can encourage increased app usage and drive downloads.

1. Digital disruption continues to drive new business models, the ability of a business to retain a
customer’s attention and generate continued brand engagement is a critical objective.
Whether it be in retail, hospitality, transport or other markets, mobile applications are a
communication tool businesses want to promote in their effort to solve this challenge.
The login to a WiFi network is a perfect opportunity to promote your mobile app and continue to build
an omnichannel marketing relationship. However, it is not only the download of an app that Purple
can help with. Research shows that typically a customer only uses 11 apps on a regular basis, yet
they have an average of over 45 apps on their phone. Through Purple marketing solutions, you can
encourage app usage with time-limited incentives and exclusive product offers.
Purple guest WiFi gives you a perfectly timed opportunity to promote your mobile app
Drive App Download and usage through Guest WiFi
Branded Access Journey
Redirect visitors to an app URL
Purple offers customers the opportunity to create a
branded access journey in the captive portal for their
end-users, allowing them to redirect the end-user to a
URL that downloads the mobile app e.g. iPhone users
are sent to the app store and Android users are sent to
Google Play Store
Interstitial Videos
Create a promotional video encouraging the download of
mobile app content
Purple customers can add video content and adverts into
their end-user login journey. This content can be sold to
other brands with similar, highly relevant audiences. Alter-
natively, this video can be used to promote native apps
that extend the customer relationship

2. What do our customers say?
A global quick-service restaurant chain has utilized Purple data to capture customer profiles with the
purpose of driving the download of their mobile application and to encourage a higher return rate of
customers to their venues.
The diversification and proliferation of delivery options that their customers now have brought a
substantial increase in competition and they view the application as being an effective cut out to that
threat. With hundreds of stores globally, this chain has seen a very substantial return on investment.
Email campaigns
Send download links via Email marketing
Use purples integration with tools such as a Mailchimp
to create mailing lists directly from data captured using
guest wifi logins. Use these campaigns to then drive traffic
to relevant app stores.