Enrich existing data_records_and_profiles

1. Capturing accurate customer data can be difficult. You can’t just have somebody at the front of a
store with a clipboard collecting names and email addresses or ask them to complete a survey
before you take payment. It can also work out as expensive, the average cost per lead for CRM
and display advertising is $71 with PPC advertising coming in at $60.
I mean you could, but how effective is that going to be?
How are you currently capturing customer data and how much value would you place on a CRM
record? Purple has helped our customers collect over 145 million customer profiles across 45,000
different venues in over 120 countries.
Purple can help businesses enrich their existing records and profiles
Enrich existing data records and profiles
Capture richer data
Custom fields help you get the information you need
Our captive portal allows for progressive profiling with the
use of custom fields, allowing you to ask customers to
provide additional information as to what you already hold
on them, allowing you to enrich your current customer
profiles and start to build out more targeted marketing
campaigns.
Social log-in
Allow customers to log-on to the WiFi using their social
media profiles
Social media log-in allows you to capture richer and
more detailed data such as social interests, date
of birth, gender and more. This allows you to build
accurate customer profiles, helping you to truly
understand your customers which can then be used to
influence your marketing and communications.

2. What do our customers say?
A world-renowned market that already had a significant CRM database as a result of this, their newsletter was able to
enrich the data that they held on customers through using Purple data. They identified that a large proportion of customers
liked a certain genre of music based on their social media profiles. The market started to play more of this genre of music
saw average dwell times of customers increase by 15% leading to increased sales for tenants.
Open API & Native Connectors
Purple integrates with any other platform
Use Purple’s inbuilt connector or the open API to en-rich
your existing CRM records with data from the platform.
Integrating Purple data into your existing systems allows
you to start to bring together customers’ online and offline
journeys leading to a 360-degree customer.
Understand customer behavior
Use reports such as frequency and recency to under-
stand the behavior of your customers.
Our reporting dashboard allows you to understand
how frequently customers are visiting locations and
the length of time between visits. It can also highlight
how long customers dwell in certain areas,
businesses.