SlideShare a Scribd company logo
1 of 14
WHAT MAKES A
GREAT BRAND?
#1 BRAND STRATEGY
Igniting Creativity
Igniting Creativity Brand & Digital
WHAT IS
BRAND
STRATEGY?
Igniting Creativity Brand & Digital
At the heart of every
compelling brand strategy,
there’s a unifying idea that
all elements of the brand
elements align with.
Igniting Creativity Brand & Digital
The best brand strategies
differentiate a business
from its competition in
such powerful ways that
the business can effectively
lead the market by
branding alone.
Our tried and
trusted approach
to Brand Strategy:
Igniting Creativity Brand & Digital
Igniting Creativity Brand & Digital
Igniting Creativity Brand & Digital
#1 Brand
workshopsProbing and challenging so
we can nail your proposition,
positioning, vision and values,
visual and verbal language, and
define your target audiences.
Igniting Creativity Brand & Digital
#2 Target
audienceIdentifying who you exist for and the
messaging they respond to, so you can
attract, inspire and retain their business.
Igniting Creativity Brand & Digital
#3 Tone
of voiceMaking sure you sound like
you, by reflecting your brand
values and personality with
a natural and compelling
brand language.
Igniting Creativity Brand & Digital
#4 Vision
& valuesConfirming your goals, and the values at the
heart of your business that will guide you to
achieving them.
Igniting Creativity Brand & Digital
#5 Positioning
statementClarifying where your brand
stands in the market, who for,
and why – and where your
ambitions will take you.
#6 Brand
proposition
Igniting Creativity Brand & Digital
A concise and memorable
expression of who you are,
what you do that no one else
does, and why it matters.
How together, we combine insight with
expertise to develop a powerful creative
approach to raising your brand’s profile.
#7 Creative
strategy
Igniting Creativity Brand & Digital
01483 331 250
andrew@livencreative.co.uk
Igniting Creativity
Yours
strategically
We love developing joined-up creative
that speaks volumes about your brand,
and does it louder and clearer than
your competitors. Get in touch to
discover more.

More Related Content

What's hot

LAMK lecture material - brand and communication
LAMK lecture material - brand and communicationLAMK lecture material - brand and communication
LAMK lecture material - brand and communicationMarkus Nieminen
 
Inspi red profile
Inspi red profileInspi red profile
Inspi red profileRajkanya91
 
Creating Design and Content that Sells
Creating Design and Content that SellsCreating Design and Content that Sells
Creating Design and Content that SellsRachel Gold
 
Best Brochure designer in India
Best Brochure designer in IndiaBest Brochure designer in India
Best Brochure designer in IndiaBrainwaves India
 
Rami mansour personal brand - final
Rami mansour   personal brand - finalRami mansour   personal brand - final
Rami mansour personal brand - finalRami Mansour
 
Poppi presentation brochure online
Poppi presentation brochure onlinePoppi presentation brochure online
Poppi presentation brochure onlinepoppi advertising
 
Line58: Branding for Small Businesses
Line58: Branding for Small BusinessesLine58: Branding for Small Businesses
Line58: Branding for Small BusinessesGeoff Coats
 
One Squared Presentation: Dan Tyre - Hiring & Motivating Sales Millennials
One Squared Presentation: Dan Tyre - Hiring & Motivating Sales MillennialsOne Squared Presentation: Dan Tyre - Hiring & Motivating Sales Millennials
One Squared Presentation: Dan Tyre - Hiring & Motivating Sales MillennialsLeighton Interactive
 
KLIKX - Advertising & PR Solutions - Company Profile
KLIKX - Advertising & PR Solutions - Company Profile KLIKX - Advertising & PR Solutions - Company Profile
KLIKX - Advertising & PR Solutions - Company Profile Samad Aslam Khan
 
Zoe Advertising - glad to meet you !
Zoe Advertising - glad to meet you !Zoe Advertising - glad to meet you !
Zoe Advertising - glad to meet you !Pixel Studios Pvt Ltd
 
Haaga Helia - Marketing - lecture material
Haaga Helia - Marketing - lecture materialHaaga Helia - Marketing - lecture material
Haaga Helia - Marketing - lecture materialMarkus Nieminen
 
No.1 Top rated branding company in chennai | Digitalpro world
No.1 Top rated branding company in chennai | Digitalpro worldNo.1 Top rated branding company in chennai | Digitalpro world
No.1 Top rated branding company in chennai | Digitalpro worldManikandan SEO
 
Sagon Phior Emotional Marketing
Sagon Phior Emotional MarketingSagon Phior Emotional Marketing
Sagon Phior Emotional MarketingTerry Horsmon
 
FOX MARKETING_MASTER PRESENTATION
FOX MARKETING_MASTER PRESENTATIONFOX MARKETING_MASTER PRESENTATION
FOX MARKETING_MASTER PRESENTATIONGavin Fox MSc
 
(MBASkills.IN) How are brands successfully differentiated? (Emotional Branding)
(MBASkills.IN) How are brands successfully differentiated? (Emotional Branding)(MBASkills.IN) How are brands successfully differentiated? (Emotional Branding)
(MBASkills.IN) How are brands successfully differentiated? (Emotional Branding)Sameer Mathur
 
MarketPower PowerBranding (LinkedIn)
MarketPower PowerBranding (LinkedIn)MarketPower PowerBranding (LinkedIn)
MarketPower PowerBranding (LinkedIn)JOEL ALPERT
 
Creative Concepts Overview
Creative Concepts OverviewCreative Concepts Overview
Creative Concepts OverviewScott Hetrick
 

What's hot (19)

LAMK lecture material - brand and communication
LAMK lecture material - brand and communicationLAMK lecture material - brand and communication
LAMK lecture material - brand and communication
 
Inspi red profile
Inspi red profileInspi red profile
Inspi red profile
 
Creating Design and Content that Sells
Creating Design and Content that SellsCreating Design and Content that Sells
Creating Design and Content that Sells
 
Best Brochure designer in India
Best Brochure designer in IndiaBest Brochure designer in India
Best Brochure designer in India
 
Rami mansour personal brand - final
Rami mansour   personal brand - finalRami mansour   personal brand - final
Rami mansour personal brand - final
 
Poppi presentation brochure online
Poppi presentation brochure onlinePoppi presentation brochure online
Poppi presentation brochure online
 
Line58: Branding for Small Businesses
Line58: Branding for Small BusinessesLine58: Branding for Small Businesses
Line58: Branding for Small Businesses
 
One Squared Presentation: Dan Tyre - Hiring & Motivating Sales Millennials
One Squared Presentation: Dan Tyre - Hiring & Motivating Sales MillennialsOne Squared Presentation: Dan Tyre - Hiring & Motivating Sales Millennials
One Squared Presentation: Dan Tyre - Hiring & Motivating Sales Millennials
 
Grey India
Grey IndiaGrey India
Grey India
 
KLIKX - Advertising & PR Solutions - Company Profile
KLIKX - Advertising & PR Solutions - Company Profile KLIKX - Advertising & PR Solutions - Company Profile
KLIKX - Advertising & PR Solutions - Company Profile
 
Zoe Advertising - glad to meet you !
Zoe Advertising - glad to meet you !Zoe Advertising - glad to meet you !
Zoe Advertising - glad to meet you !
 
Haaga Helia - Marketing - lecture material
Haaga Helia - Marketing - lecture materialHaaga Helia - Marketing - lecture material
Haaga Helia - Marketing - lecture material
 
No.1 Top rated branding company in chennai | Digitalpro world
No.1 Top rated branding company in chennai | Digitalpro worldNo.1 Top rated branding company in chennai | Digitalpro world
No.1 Top rated branding company in chennai | Digitalpro world
 
Sagon Phior Emotional Marketing
Sagon Phior Emotional MarketingSagon Phior Emotional Marketing
Sagon Phior Emotional Marketing
 
FOX MARKETING_MASTER PRESENTATION
FOX MARKETING_MASTER PRESENTATIONFOX MARKETING_MASTER PRESENTATION
FOX MARKETING_MASTER PRESENTATION
 
(MBASkills.IN) How are brands successfully differentiated? (Emotional Branding)
(MBASkills.IN) How are brands successfully differentiated? (Emotional Branding)(MBASkills.IN) How are brands successfully differentiated? (Emotional Branding)
(MBASkills.IN) How are brands successfully differentiated? (Emotional Branding)
 
MarketPower PowerBranding (LinkedIn)
MarketPower PowerBranding (LinkedIn)MarketPower PowerBranding (LinkedIn)
MarketPower PowerBranding (LinkedIn)
 
Creative Concepts Overview
Creative Concepts OverviewCreative Concepts Overview
Creative Concepts Overview
 
Argus Sunum vs15 English - UP
Argus Sunum vs15 English - UPArgus Sunum vs15 English - UP
Argus Sunum vs15 English - UP
 

Similar to What makes a great brand

Phoenix Branding Agency: Boost Your Business Identity
Phoenix Branding Agency: Boost Your Business IdentityPhoenix Branding Agency: Boost Your Business Identity
Phoenix Branding Agency: Boost Your Business IdentityElly and Nora Creative
 
Whyletz Branding Profile 2017
Whyletz Branding Profile 2017Whyletz Branding Profile 2017
Whyletz Branding Profile 2017whyletz
 
Startup branding to mobilise the startup journey
Startup branding to mobilise the startup journeyStartup branding to mobilise the startup journey
Startup branding to mobilise the startup journeyInterics Designs Pvt Ltd
 
The Dangers of Blending In: How to Stand Out in a Crowded Market
The Dangers of Blending In: How to Stand Out in a Crowded MarketThe Dangers of Blending In: How to Stand Out in a Crowded Market
The Dangers of Blending In: How to Stand Out in a Crowded MarketElly and Nora Creative
 
BRANDING MISTAKES YOU CAN’T AFFORD TO MAKE
BRANDING MISTAKES YOU CAN’T AFFORD TO MAKEBRANDING MISTAKES YOU CAN’T AFFORD TO MAKE
BRANDING MISTAKES YOU CAN’T AFFORD TO MAKEInterics Designs Pvt Ltd
 
Does This Brand Make Me Look Fat? Presentation
Does This Brand Make Me Look Fat? PresentationDoes This Brand Make Me Look Fat? Presentation
Does This Brand Make Me Look Fat? PresentationRiley Weiss
 
7 Steps to Customer Loyalty: A Cult Branding Guide
7 Steps to Customer Loyalty: A Cult Branding Guide7 Steps to Customer Loyalty: A Cult Branding Guide
7 Steps to Customer Loyalty: A Cult Branding GuideThe Cult Branding Company
 
Golden medias - a strategic BRAND management Firm
Golden medias - a strategic BRAND management FirmGolden medias - a strategic BRAND management Firm
Golden medias - a strategic BRAND management FirmGolden Medias
 
Resolution studio branding portfolio
Resolution studio branding portfolioResolution studio branding portfolio
Resolution studio branding portfolioSami Girma
 
Branding in 2018 by Game Plan Consulting
Branding in 2018 by Game Plan ConsultingBranding in 2018 by Game Plan Consulting
Branding in 2018 by Game Plan ConsultingGame Plan Consulting
 
Add a subheading.pdf
Add a subheading.pdfAdd a subheading.pdf
Add a subheading.pdfRizwan688
 

Similar to What makes a great brand (20)

Tips on How to Make Your Brand Memorable
Tips on How to Make Your Brand MemorableTips on How to Make Your Brand Memorable
Tips on How to Make Your Brand Memorable
 
Business.docx
Business.docxBusiness.docx
Business.docx
 
Phoenix Branding Agency: Boost Your Business Identity
Phoenix Branding Agency: Boost Your Business IdentityPhoenix Branding Agency: Boost Your Business Identity
Phoenix Branding Agency: Boost Your Business Identity
 
Whyletz Branding Profile 2017
Whyletz Branding Profile 2017Whyletz Branding Profile 2017
Whyletz Branding Profile 2017
 
Startup branding to mobilise the startup journey
Startup branding to mobilise the startup journeyStartup branding to mobilise the startup journey
Startup branding to mobilise the startup journey
 
The Dangers of Blending In: How to Stand Out in a Crowded Market
The Dangers of Blending In: How to Stand Out in a Crowded MarketThe Dangers of Blending In: How to Stand Out in a Crowded Market
The Dangers of Blending In: How to Stand Out in a Crowded Market
 
BRANDING MISTAKES YOU CAN’T AFFORD TO MAKE
BRANDING MISTAKES YOU CAN’T AFFORD TO MAKEBRANDING MISTAKES YOU CAN’T AFFORD TO MAKE
BRANDING MISTAKES YOU CAN’T AFFORD TO MAKE
 
138 191221 What is Branding? by Mathew Healey - Issues and Anatomy
138 191221 What is Branding? by Mathew Healey - Issues and Anatomy138 191221 What is Branding? by Mathew Healey - Issues and Anatomy
138 191221 What is Branding? by Mathew Healey - Issues and Anatomy
 
Does This Brand Make Me Look Fat? Presentation
Does This Brand Make Me Look Fat? PresentationDoes This Brand Make Me Look Fat? Presentation
Does This Brand Make Me Look Fat? Presentation
 
7 Steps to Customer Loyalty: A Cult Branding Guide
7 Steps to Customer Loyalty: A Cult Branding Guide7 Steps to Customer Loyalty: A Cult Branding Guide
7 Steps to Customer Loyalty: A Cult Branding Guide
 
Yellow Seed Credentials 2017
Yellow Seed Credentials 2017Yellow Seed Credentials 2017
Yellow Seed Credentials 2017
 
Golden medias - a strategic BRAND management Firm
Golden medias - a strategic BRAND management FirmGolden medias - a strategic BRAND management Firm
Golden medias - a strategic BRAND management Firm
 
Resolution studio branding portfolio
Resolution studio branding portfolioResolution studio branding portfolio
Resolution studio branding portfolio
 
Branding in 2018 by Game Plan Consulting
Branding in 2018 by Game Plan ConsultingBranding in 2018 by Game Plan Consulting
Branding in 2018 by Game Plan Consulting
 
How our Brand Identity Influences Our Brand Image
How our Brand Identity Influences Our Brand Image How our Brand Identity Influences Our Brand Image
How our Brand Identity Influences Our Brand Image
 
NewMarque Brand
NewMarque BrandNewMarque Brand
NewMarque Brand
 
Brand Planning process
Brand Planning processBrand Planning process
Brand Planning process
 
5 Importance of Solid Brand Identity
5 Importance of Solid Brand Identity5 Importance of Solid Brand Identity
5 Importance of Solid Brand Identity
 
Khooyeh
KhooyehKhooyeh
Khooyeh
 
Add a subheading.pdf
Add a subheading.pdfAdd a subheading.pdf
Add a subheading.pdf
 

Recently uploaded

GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionGreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionWilliam Barnes
 
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...robertpresz7
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxarsathsahil
 
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldMastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldScalenut
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guidekiva6
 
SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?Searchable Design
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...Benjamin Szturmaj
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDemandbase
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDemandbase
 
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing StrategyDIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing StrategySouvikRay24
 
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
VIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceVIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceSapana Sha
 
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingJuan Pineda
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfmayanksharma0441
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceDamien ROBERT
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Search Engine Journal
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project VideoSineadBidwell
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)DEVARAJV16
 
Omnichannel Marketing: Defining Omnichannel Marketing
Omnichannel Marketing: Defining Omnichannel MarketingOmnichannel Marketing: Defining Omnichannel Marketing
Omnichannel Marketing: Defining Omnichannel MarketingDove Soft Ltd
 
Influencer Marketing Power point presentation
Influencer Marketing  Power point presentationInfluencer Marketing  Power point presentation
Influencer Marketing Power point presentationdgtivemarketingagenc
 

Recently uploaded (20)

GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionGreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web Revolution
 
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptx
 
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldMastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven World
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guide
 
SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
 
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing StrategyDIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
 
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
 
VIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceVIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts Service
 
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO Copywriting
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project Video
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)
 
Omnichannel Marketing: Defining Omnichannel Marketing
Omnichannel Marketing: Defining Omnichannel MarketingOmnichannel Marketing: Defining Omnichannel Marketing
Omnichannel Marketing: Defining Omnichannel Marketing
 
Influencer Marketing Power point presentation
Influencer Marketing  Power point presentationInfluencer Marketing  Power point presentation
Influencer Marketing Power point presentation
 

What makes a great brand

  • 1. WHAT MAKES A GREAT BRAND? #1 BRAND STRATEGY Igniting Creativity
  • 2. Igniting Creativity Brand & Digital WHAT IS BRAND STRATEGY?
  • 3. Igniting Creativity Brand & Digital At the heart of every compelling brand strategy, there’s a unifying idea that all elements of the brand elements align with.
  • 4. Igniting Creativity Brand & Digital The best brand strategies differentiate a business from its competition in such powerful ways that the business can effectively lead the market by branding alone.
  • 5. Our tried and trusted approach to Brand Strategy: Igniting Creativity Brand & Digital
  • 7. Igniting Creativity Brand & Digital #1 Brand workshopsProbing and challenging so we can nail your proposition, positioning, vision and values, visual and verbal language, and define your target audiences.
  • 8. Igniting Creativity Brand & Digital #2 Target audienceIdentifying who you exist for and the messaging they respond to, so you can attract, inspire and retain their business.
  • 9. Igniting Creativity Brand & Digital #3 Tone of voiceMaking sure you sound like you, by reflecting your brand values and personality with a natural and compelling brand language.
  • 10. Igniting Creativity Brand & Digital #4 Vision & valuesConfirming your goals, and the values at the heart of your business that will guide you to achieving them.
  • 11. Igniting Creativity Brand & Digital #5 Positioning statementClarifying where your brand stands in the market, who for, and why – and where your ambitions will take you.
  • 12. #6 Brand proposition Igniting Creativity Brand & Digital A concise and memorable expression of who you are, what you do that no one else does, and why it matters.
  • 13. How together, we combine insight with expertise to develop a powerful creative approach to raising your brand’s profile. #7 Creative strategy Igniting Creativity Brand & Digital
  • 14. 01483 331 250 andrew@livencreative.co.uk Igniting Creativity Yours strategically We love developing joined-up creative that speaks volumes about your brand, and does it louder and clearer than your competitors. Get in touch to discover more.