There's often confusion as to what a 'brand' actually is. Our Brand DNA approach breaks down the core elements of a brand. Find out more here: https://bit.ly/3tl6Yn6

1. The Components
of Brand DNA

2. Brand DNA is our
way of
demonstrating
all the elements
that make up
a 'brand'

4. A vision should be where you want to
take your company and your ambition
for the business. You need to think
and understand how you want your
target audience to perceive the brand.
01
Vision

5. Your mission identifies what your tech
brand’s purpose is. Your tech brand
mission helps make decisions that will
help you achieve the aims you have
set for your company.
02
Mission

6. The core purpose of a is not the same
as vision, mission, or values. It’s an
instinctive and emotional connection
to why you’re doing what you’re
doing. The difference you’re going to
make to customers, your staff, and the
market.
03
Core Purpose

7. What is most important to you and
what you believe in. Aims and
objectives can be influenced by a
brand’s values.
04
Values

8. What you sell to your audience.
Most brands have their products
come with benefits, which entice their
audience to buy from them over
competitors.
05
Products & Benefits

9. Where you place your brand in the
market.
Your tech start-up has to be
positioned in the correct market so
that your product and message are
delivered to the right audience.
06
Positioning

10. The structure that helps a brand
influence the way people feel about
its product, service, or mission. It can
produce an emotional response from
your target audience, to gain positive
actions that would benefit the brand.
07
Personality

11. Who are we?
We Help Tech Brands Move
People, Businesses, And The
World Forward.

12. How can we help you?
Building your brand value,
credibility, awareness and
loyalty.

13. Contact us today.
info@3coloursrule.com
Call: 020 3617 8706
https://3coloursrule.com/