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(MBASkills.IN) How are brands successfully differentiated? (Emotional Branding)

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Sameer Mathur
Sameer Mathur

These slides are based on emotional branding.

Education
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Good brand positioning needspoints of difference and points of parity whichappeal to both head and the heart. Thusthe needfor Emotional Branding.
Emotional Branding
Brand consultant Marc Gobebelieves that emotional brands share these specific traits
Market Share, Mind Share, Heart Share
Good brand positioning needspoints of difference and points of parity whichappeal to both head and the heart. Thusthe needfor Emotional Branding.
(MBASkills.IN) How are brands successfully differentiated? (Emotional Branding)

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(MBASkills.IN) How are brands successfully differentiated? (Emotional Branding)