2. Andreas Kornberger
Andreas Kornberger
born 1965 in Graz /Austria
Since 2007 independent KORNBERGER CONSULTING
Experience:
20 year + international experience on top management level as managing director, CEO, executive
board member and consultant in retail and wholesale,
successful development and implementation multi- / omni- channel strategies
experienced in Austria, CEE, SEE, Ukraine, Russia, Kazakhstan und Belarus
Focus: retail, wholesale, FMCG,
Top management positions:
Ø CEO, M T I Shoes & apparel division, Kiev, market leader in Ukraine and Kazakhstan (>200 stores)
Ø Partner at CONplemantation international Retail Consulting, Vienna
Ø Consultant, Stiefelkönig Schuhhandels GmbH, responsible for product management, procurement and logistics on
senior level for DL Stiefelkönig, Stiefelkönig Boutique, Delka
Ø Managing director NIEDERMEYER GmbH
Ø Managing director Austria and CEE WORTMANN Schuhproduktionen GmbH (Tamaris)
Ø Managing director SALAMANDER Hungaria KFT Budapest
Ø General Manager DELKA AG, part of Stiefelkönig
Ø Retail director BAU MAX AG
Ø Managing director IKEA store Graz
Lector at Fachhochschule Graz
3. Consulting Services
Ø Consulting and management (CRO) for retail- /multi-
channel and wholesale companies
Ø Consulting and supporting companies in exceptional
situations and supporting managers in crisis situations
Ø Supervisory board and advisory functions (non executive)
in retail-/ multi channel- and wholesale- companies
Ø Adviser for investors who are invested in retail or who plan
to invest in retail
Ø Adviser and consultant for investors who plan to invest in
Ukraine
Ø Adviser and consultant for companies who want to
develop a wholesale business in Ukraine
5. • Strategic set up
• Positioning
• Competitive edge
• Multi- channel strategy
• Core target group
• Product and service mix
• Pricing strategy
• Marketing mix / communication
• Format
• Expansion
• Customer needs / wants
• Category structure
• Category hierarchy
• Assortment matrix
• Product mix
• Multi- channel
• Private label
• Measure toolbox
• Inventory management
• Clever pricing
• Supplier appraisal
• Top level orga.
• Headquarter orga.
• Field orga.
• Store orga.
• RASCI matrix
• Job description
• MBO / KPI‘s
• Structures, systems, processes
• Multi- channel
• Customer satisfaction
• Efficient processes
• Store organisation
• In- store supply chain
• Merchandising
Processes
• Merchandise- related
• Customer- related
• Staff- related
• Market- related
• Payment- related
• Headcount calculation
Holistic retail approach:
Strategy
development
...
Category
management
...
Organisational
structure
... Retail
operations
...
Efficiency
programs
6. • to identify inefficient structures, processes and systems in Retail Operations
• significantly increase efficiency of store operations
• keep or improve customer satisfaction at the same time.
• strong reduction of complexity in the stores, in the organizational structure, in the processes and
in the applied systems.
• provide recommendations for the Retail Operations Department to achieve the desired quality
and service level and maximal profitability.
The overall goals of the Retail Operations Redesign project is:
7. Key elements of operational efficiency in retail
motivation
system, bonus
system,
management
system, IT/ERP-
systems
organization, job descriptions &
employee profiles, distribution
of responsibilities
Which things
are done, how
and by whom?
Structure
ProcessesSystems
8. Sections of projects
Ø In-depth analysis
• Channel checks
• Interviews
• Analysis of external data
• Analysis of internal data
• Assessment of status quo
• SWOT
• Interim presentations
• Debrief meetings on regular basis
Ø Development, defining, creating
• Workshops
• Development of strategy, concepts, approaches , recommendations, initiatives and quick wins
• Business case calculation
• Interim presentations
• Debrief meetings on regular basis
Ø Final results
• final presentation, strategy, concepts, approaches, recommendations, initiatives and quick wins, implementation
roadmap
• Accompaniment of implementation