Andreas Kornberger is an independent retail consultant with over 20 years of experience in senior management roles. He specializes in developing omni-channel strategies and advising retail and wholesale companies, particularly in Austria, Central and Eastern Europe. Some of his past roles include CEO of a leading Ukrainian shoe retailer and partner at an international retail consulting firm.

1. If you can’t explain it simply, you don’t understand it well enough.
Albert Einstein

2. Andreas Kornberger
• Since 2007 independent KORNBERGER CONSULTING
• Experience:
o 20 year + international experience on top
management level as managing director, CEO,
executive board member and consultant in
retail and wholesale,
o successful development and implementation
multi/omni- channel strategies
o experienced in Austria, CEE, SEE, Ukraine,
Russia, Kazakhstan und Belarus
Focus: retail, wholesale, FMCG, shopping center
• Top management positions:
o CEO, M T I Shoes & apparel division, Kiev, market leader in Ukraine and Kazakhstan (>200 stores)
o Partner at CONplemantation international Retail Consulting, Vienna
o Consultant, Stiefelkönig Schuhhandels GmbH, responsible for product management, procurement and logistics
on senior level for DL Stiefelkönig, Stiefelkönig Boutique, Delka
o Managing director NIEDERMEYER GmbH
o Managing director Austria and CEE WORTMANN Schuhproduktionen GmbH (Tamaris
o Managing director SALAMANDER Hungaria KFT Budapest
o General Manager DELKA AG, part of Stiefelkönig
o Retail director BAU MAX AG
o Managing director IKEA store Graz

3. Consulting Services
• Consulting and management (CRO) for retail- /multi-
channel and wholesale companies
• Consulting and supporting companies in exceptional
situations and supporting managers in crisis situations
• Supervisory board and advisory functions (non executive)
in retail-/ multi channel- and wholesale- companies
• Adviser for investors who are invested in retail or who
plan to invest in retail
• Adviser and consultant for investors who plan to invest
in CIS countries
• Adviser and consultant for companies who want to
develop a wholesale business in CIS countries

4. simply
fast
easy
innovative
digital
customer
multi-channel
customer centricity
employer brand
branding
leadership
sitting in the driver seat
mobile
internet
stores
service
Seamless customer experience
fun
convenience
same day
always
everywhere
delivery
pickup
reservation
social media
startup
rent
share
INNOVATIONS

5. • Strategic set up
• Positioning
• Competitive edge
• Omni-channel strategy
• Core target group
• Product and service mix
• Pricing strategy
• Marketing mix / communication
• Format/ Channel
• Expansion
• Customer needs / wants
• Category structure
• Category hierarchy
• Assortment matrix
• Product mix
• Omni-channel integration
• Private label
• Measure toolbox
• Inventory management
• Clever pricing
• Supplier appraisal
• Top level orga.
• Headquarter orga.
• Field orga.
• Store orga.
• RASCI matrix
• Job description
• MBO / KPI‘s
• Omni-channel
integration
• Structures, systems,
processes
• Omni-channel integration
• Customer satisfaction
• Efficient processes
• Store organisation
• In- store supply chain
• Merchandising
Holistic retail approach:
Strategy
development
Category
management
Organisational
structure
Retail
operations

6. Sections of projects
• In-depth analysis
o Channel checks
o Interviews
o Analysis of external data
o Analysis of internal data
o Assessment of status quo
o SWOT
o Interim presentations
o Debrief meetings on regular basis
• Development, defining, creating
o Workshops
o Development of strategy, concepts, approaches , recommendations, initiatives and quick wins
o Business case calculation
o Interim presentations
o Debrief meetings on regular basis
• Final results
o final presentation, strategy, concepts, approaches, recommendations, initiatives and quick wins,
implementation roadmap
o Accompaniment of implementation

7. References
Due to confidentially agreements, not all clients and brands can be
named by name.
• 20 year + international experience on top
management level as managing director,
CEO, executive board member and
consultant in retail and wholesale,
multi/omni- channel strategies
• experienced in Austria, CEE, SEE, Ukraine,
Russia, Kazakhstan und Belarus

8. Andreas Kornberger
Ringofenstrasse 2 / Haus 2,
A- 2333 Leopoldsdorf bei Wien
Österreich
Mob.: +43 664 314 41 88
Mail: andreas.kornberger@kornberger-consulting.at
Bankverbindung: Bank Austria
IBAN: AT68 1200 0009 9500 4579 / BIC: BKAUATWW
UID: ATU 63887333
Fachgruppe: Wirtschaftskammer Niederösterreich
Unternehmensberatung einschl. der Unternehmensorganisation