KORNBERGER CONSULTING

1. Retail Consulting
Feb. 2017
If you can’t explain it simply, you don’t understand it well enough.
Albert Einstein

2. Andreas Kornberger
Andreas Kornberger
born 1965 in Graz /Austria
Since 2007 independent KORNBERGER CONSULTING
Experience:
20 year + international experience on top management level as managing director, CEO, executive
board member and consultant in retail and wholesale,
successful development and implementation multi- / omni- channel strategies
experienced in Austria, CEE, SEE, Ukraine, Russia, Kazakhstan und Belarus
Focus: retail, wholesale, FMCG,
Top management positions:
Ø CEO, M T I Shoes & apparel division, Kiev, market leader in Ukraine and Kazakhstan (>200 stores)
Ø Partner at CONplemantation international Retail Consulting, Vienna
Ø Consultant, Stiefelkönig Schuhhandels GmbH, responsible for product management, procurement and logistics on
senior level for DL Stiefelkönig, Stiefelkönig Boutique, Delka
Ø Managing director NIEDERMEYER GmbH
Ø Managing director Austria and CEE WORTMANN Schuhproduktionen GmbH (Tamaris)
Ø Managing director SALAMANDER Hungaria KFT Budapest
Ø General Manager DELKA AG, part of Stiefelkönig
Ø Retail director BAU MAX AG
Ø Managing director IKEA store Graz
Lector at Fachhochschule Graz

3. Consulting Services
Ø Consulting and management (CRO) for retail- /multi-
channel and wholesale companies
Ø Consulting and supporting companies in exceptional
situations and supporting managers in crisis situations
Ø Supervisory board and advisory functions (non executive)
in retail-/ multi channel- and wholesale- companies
Ø Adviser for investors who are invested in retail or who plan
to invest in retail
Ø Adviser and consultant for investors who plan to invest in
CIS countries
Ø Adviser and consultant for companies who want to
develop a wholesale business in CIS countries

4. simply
fast
easy
innovative
digital
customer
multi-channel
customer centricity
employer brand
branding
leadership
sitting in the driver seat
mobile
internet
stores
service
Seamless customer experience
fun
convenience
same day
always
everywhere
delivery
pickup
reservation
social media
startup
rent
share
INNOVATIONS

5. • Strategic set up
• Positioning
• Competitive edge
• Multi- channel strategy
• Core target group
• Product and service mix
• Pricing strategy
• Marketing mix / communication
• Format
• Expansion
• Customer needs / wants
• Category structure
• Category hierarchy
• Assortment matrix
• Product mix
• Multi- channel
• Private label
• Measure toolbox
• Inventory management
• Clever pricing
• Supplier appraisal
• Top level orga.
• Headquarter orga.
• Field orga.
• Store orga.
• RASCI matrix
• Job description
• MBO / KPI‘s
• Structures, systems, processes
• Multi- channel
• Customer satisfaction
• Efficient processes
• Store organisation
• In- store supply chain
• Merchandising
Processes
• Merchandise- related
• Customer- related
• Staff- related
• Market- related
• Payment- related
• Headcount calculation
Holistic retail approach:
Strategy
development
...
Category
management
...
Organisational
structure
... Retail
operations
...
Efficiency
programs

6. • to identify inefficient structures, processes and systems in Retail Operations
• significantly increase efficiency of store operations
• keep or improve customer satisfaction at the same time.
• strong reduction of complexity in the stores, in the organizational structure, in the processes and
in the applied systems.
• provide recommendations for the Retail Operations Department to achieve the desired quality
and service level and maximal profitability.
The overall goals of the Retail Operations Redesign project is:

7. Key elements of operational efficiency in retail
motivation
system, bonus
system,
management
system, IT/ERP-
systems
organization, job descriptions &
employee profiles, distribution
of responsibilities
Which things
are done, how
and by whom?
Structure
ProcessesSystems

8. Sections of projects
Ø In-depth analysis
• Channel checks
• Interviews
• Analysis of external data
• Analysis of internal data
• Assessment of status quo
• SWOT
• Interim presentations
• Debrief meetings on regular basis
Ø Development, defining, creating
• Workshops
• Development of strategy, concepts, approaches , recommendations, initiatives and quick wins
• Business case calculation
• Interim presentations
• Debrief meetings on regular basis
Ø Final results
• final presentation, strategy, concepts, approaches, recommendations, initiatives and quick wins, implementation
roadmap
• Accompaniment of implementation

9. References
Due to confidentially agreements, not all clients and brands can be named by name.

10. Andreas Kornberger
Ringofenstrasse 2 / Haus 2,
A- 2333 Leopoldsdorf bei Wien
Österreich
Mob.: +43 664 314 41 88
Mail: andreas.kornberger@kornberger-consulting.at
Bankverbindung: Bank Austria
IBAN: AT68 1200 0009 9500 4579 / BIC: BKAUATWW
UID: ATU 63887333
Fachgruppe: Wirtschaftskammer Niederösterreich
Unternehmensberatung einschl. der Unternehmensorganisation