Thinking Export? A regional office will get you closer to your customers, improves sales, support and marketing interactions and is often the key ingredient to increasing market share. Our essential guide makes not of some of the important considerations and will help get you started...

1. Essential Guide to
Starting a Regional
Office Abroad

2. Thinking Export?

3. Good!
You’re on the right track

4. * Get you closer to your
customers

5. * Get you closer to your
customers
* Give you direct access to end-
user data

6. * Get you closer to your
customers
* Give you direct access to end-
user data
* Increase your marketing
and prospecting activities

7. * Get you closer to your
customers
* Give you direct access to end-
user data
* Increase your marketing
and prospecting activities
* Make it easier to close
opportunities

8. * Get you closer to your
customers
* Give you direct access to end-
user data
* Increase your marketing
and prospecting activities
* Make it easier to close
opportunities
* GROW YOUR SALES!

9. But before
marching
ahead be sure
to understand
YOUR WHY?

10. More Sales!
but HOW?
What pieces
are essential for
SUCCESS?

11. Will the sales strategy be
the same as back home?

12. Who are the key players?
Sales? Support? Admin?

13. What about
FUNCTION?

14. Ask yourself,WHATTYPE OF
REGIONAL OFFICE DO I NEED?
Is it a locally incorporated subsidiary, a
registered branch, or an outsourced
sales and support office?
WHAT IS BEST FORYOU,
AND HOWWILLTHIS OUTPOST
OPERATE?

16. LOCATION,

17. LOCATION, LOCATION…

18. LOCATION, LOCATION…
LOCATION!

19. Ask yourself…
WHERE IS OUR HIGHEST DENSITY OF CUSTOMERS?
Then ask…WHERE IS OUR LOWEST?
Where will you find the right staff that match your needs?
Will there be benefits to certain locations based on travel
and language?
And don’t forget about regulatory compliance and
employment law!

20. T
E
A
M

21. Ask yourself…
WHAT SKILLSETS
ARE NEEDED?
Make a list of the
‘essentials’ and the
‘nice to haves’.
Now ask yourself…
“HOW MANY PEOPLE
DOWE NEED?”

22. Maybe aTEAM is
not the first step?
Can you start off
with one person?
Possibly…
IF IT ISTHE
RIGHT PERSON!

23. More again on
HIRING…

24.  Understands local
culture, language and
business processes
 May have contacts
that can help
streamline operations
“NEW HIRE” vs “EXPERIENCE”
 Technical competence
and understanding of
your business
 Offers a higher-level
of trust and piece-of-
mind on day one

26. €
€

27. WILLTHERE BE A LOCAL BANK ACCOUNT?
IFYES,WHAT BUSINESS AREAS WILL
THIS ACCOUNT BE RESPONSIBLE FOR?
WHO CAN INFLUENCE BRINGING MONEY IN?
AND, GETTING MONEY OUT (EXPENSES)?

28. And let’s not forget
TRAINING & MENTORING…

29. Ask yourself…
HOW DO I HANDLETRAINING AT HOME?
What has proven to be effective?
HOW CAN I REPLICATETHIS ACROSS BORDERS?
Training at HQ? Send staff overseas?Video and
web-based conference tools?
HOW CAN COMMUNICATION STAY CONSTANT?
Training doesn’t stop… how will you communicate
on a regular basis and play a mentorship role?

30. Most importantly…
HOWWILLYOU
TRACK, ASSESS
AND MANAGE
STAFFTO DELIVER
RESULTS?

34. Having a closer relationship with your customers in
other geographical regions will help your business grow.
Building an operation abroad is challenging, but don’t
be discouraged. Plan carefully to optimize your chances
of success!
At Red Box Direct we believe that
you are on the right track.

35. Consider the Red Box
Direct model as a
low risk - low cost way
to obtain your own
office presence in
foreign markets.

36. Red Box Direct operations are located in
Europe, Asia and North America.
Learn more at www.redboxdirect.com
Red Box Direct Llc
396 University Ave.
Westwood, MA 02090
USA
Red Box Direct Ltd
Hilton House, 3 Ardee Road
Rathmines, Dublin 6
Ireland
Red Box Direct Asia Ltd
Unit C, 10/F, Charmhill Centre
50 Hillwood Road, Tsimshatsui
Kowloon, Hong Kong

37. Founders, Rory Geoghegan and Michiel Helmes,
each have over 25 years experience in the
technology sector.
Rory Geoghegan has extensive business
development and sales management experience.
Michiel Helmes started his career as a Research
Scientist and then progressed into commercial
product development and sales.
info@redboxdirect.com

38. CUSTOMERS
Red Box Direct manages the local divisions for a number
of clients including…
info@redboxdirect.com