2. It may be interpreted that the Both the titles of the band and the
tree has been blown over by album are placed at the top of the
the force of the band’s poster and in a large font, drawing
music, both emphasising the a reader’s attention to this
genre of their music, rock, information.
and the power of their music.
The background of the
Most of the space on the advert is
advert is of a western
taken up by an image of a
theme, as it has a desert
sideways pointing tree, with bones
setting and mountains in
hanging from its branches. The
the background. This is a
angle of the tree may be used to
perfect backdrop in which
emphasise the title of the album
to place the dead tree and
‘Opposites’, whilst the bones
bones, perhaps
connote death and may be used to
emphasising the point that
highlight that rock music isn’t
their music isn’t dead, that
dead.
it’s full of feeling.
The words ‘New Double Album’ Beneath this title of ‘Double
are in a large font, attracting Album’, the most popular tracks
the reader’s attention, on the album are named.
suggesting it’s a selling point
for the band. Critical responses are
placed at the bottom of
Institutional information given the advert, from sources
through the logos for Warner relevent to the image of
Brothers and 14th Floor the band, e.g. Xfm.
Records. The association with
Warner Brothers shows
convergence, as WB typically Website and logo for the band. An
produces films. audience can find out more about
them.
