presentation on compressed deodorants which includes STP Analysis and 3C's of marketing

1. Unilever’s Compressed Deodorants

2. Contents of Presentation
• Introduction of Product
• STP Analysis
• 5P’s of Marketing
• 3C’s of Marketing

3. Introduction
Unilever the UK’s largest deodorant
manufacturer has today unveiled a radical new
product design that it hopes will revolutionize
the deodorants aisle and make the category
more sustainable. This would save enough
aluminum to make 1,846,000 soft drinks cans or
12,000 aluminum bikes. These savings in CO2
would be equal to the average emissions of car
travelling 51 times around the earth.

4. Segmentation
• Unilever segmenting the group of customers
in different compressed products.

5. Targeting
• Unilever to up marketing campaign to attract
new users to compressed deodorants.

6. Positioning
• A years ago, Unilever rolled out its sustainable
deodorants concepts for its female Sure, Dove
and Vaseline brands; now focus has turned to
its men’s range as Sure Men, Dove Men +
Care, Lynx and Vaseline Men joined the
compressed can club.

7. 5P’s of Marketing
• Product: Unilever introducing the compressed
deodorants that last as long as the big ones
just like normal.
• Price: Everyone can afford the compressed
deodorants because of its unique features.
• Place: Unilever compressed deodorants are
easily available worldwide as well as in the
country local marts, super malls.

8. 5P’s of Marketing
• Promotion: Advertising helps inform people
about the benefits of their products and
innovations.
• Packaging: packaging serves many purposes.
Its protects products, keeping them safe from
contamination and therefore waste. It allows
us to display vital information about how to
use and dispose of goods safely.

9. 3C’s of Marketing
• Company: Consumer goods giant Unilever is
about to launch the compressed version of their
aerosol deodorants. This eco-responsible
innovation is to reduce the company’s carbon
footprint by 25% and could convert the market in
the long run.
• Customers: Customer’s affordability is matter and
compressed deodorants is available In two
different sizes 75ml and 125ml according to the
approach of the customers.

10. 3C’s of Marketing
• Competitors: In May 2015 Unilever has invited
competitors to adopt its revolutionary
compressed deodorant technology in a bid to
help the whole deodorant industry cut its
aerosol carbon footprint by 25%.