Nokia product life cycle

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Nokia product life cycle

  1. 1. 10/6/2013 SABYASACHI BHARADWAJ CHANSHITA JAISWAL NETRI AGRAWAL ANKUR SHRIVASTAVA GAURAV MAHESHWARI TASHEEN SHEIKH PRESENTED BY-
  2. 2. Nokia Corporation is a Finland based multinational company Headquarter -- Espoo, Finland CEO – Stephen Elop Founder – Fredrik Idestam 1865 Nokia started as a pulp, rubber & cable manufacturer 10/6/2013
  3. 3. a
  4. 4. a CORE BENEFIT ACTUAL PRODUCT AUGMENTED PRODUCT
  5. 5. 10/6/2013 NOKIA 1011
  6. 6. 10/6/2013 In 1992,Launced its First Digital handheld GSM Phone ,The Nokia 1011 Launched very few models due to lesser demand & innovation Sold both GSM & CDMA phones Launched 1st model Nokia 2100 with Nokia tune 2110 was 1st model capable of sending/receiving sms
  7. 7. 10/6/2013 a
  8. 8. Launched phones without external antenna Had better features like games, alarm, ergonomic keypad, display etc. Models like Nokia 3310/3315 marked beginning of growth stage Launched models like N95 to compete with Apple’s i-phone 10/6/2013 a
  9. 9. 10/6/2013 a
  10. 10. Launched a lot of touch screen models Dropped Mobile Prices. Launched Qwerty+touch model N-97 Most Profit Gained. 10/6/2013 a
  11. 11. q 10/6/2013
  12. 12. Nokia’s poor product design which did not attract consumers. Shifted focus on Windows as its main OS Strong Dependence on brand equity. Changing technological Environment. 10/6/2013 a
  13. 13. Time Growth Maturity Decline Introduction Sales curve The Concept Phones Nokia E- series Nokia Symbian & N- Series Nokia Windows & Symbian phones 10/6/2013
  14. 14. 10/6/2013

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