Q4

How did you use media technologies in
the construction and research, planning
and evaluation stages?

Websites/Apps
Software Hardware
Programs
Microsoft Word (1983)
PowePoint (1990)
Adobe Photoshop CS6 (1990)
Adobe Primier Pro (2003)
Windows Movie Maker (2000)
These programs can be accessed
through the use of a laptop or a
computer. Most of these can be
accessed on other hardware devices
such as mobile phones, pads, tablets
etc. as long as the device. However, I
did not use these versions on my
mobile phone as I stuck to keeping all
my work on one PC and a back up
copy on a memory stick. If I begun
using my mobile phone or any other
device to access these programs, I
would confuse myself. Due to this, I
stuck with using the most efficient
way of working on my products
through these programs, and that was
by the use of a computer or laptop at
college or at my house.
YouTube (2005)
Survey Monkey (1999)
SlideShare (2006)
Blogger (1999)
Google (1998)
Gmail (2004)
Messanger (2011)
Instagram (2010)
These software's were significant as
they helped me to structure my blog
and document my journey. Although
they did not form the core of my
project (as none of these websites
and apps helped me to actually gain
footage for the creation process and
then create the three main products),
most of the above websites/ apps
helped me with research and
understanding of my task give. They
helped me to organise my thoughts
and time in order to adequately finish
the product. Additionally, through
these apps I communicated with my
peers and teachers.
Mobile Phones
Computer
Scanner
Digital Camera
Memory Stick
These hardware devices were
mostly used during the production
or post-production process. The
technology that exists now is
phenomenal for projects like the
one that I was a part of this year.
Through mobile phones and
computers, communication is easy
and takes seconds. Thus the ability
to complete and organise work
efficiently. Due to scanners and
memory sticks, work can travel
from either print or one PC to
another in a matter of seconds and
remain its quality. Not to mention
the digital camera that this would
simply be impossible without. The
photographs and videos taken on
the Canon EOS 600D allowed me
to create a project I am proud of.

Pre- Production
I did not use Microsoft Word often since I had the same
option of writing numerous amounts of texts directly
on Blogger, however, when I needed to create grids/
graphs (such as for risk assessment or the shooting
schedule) I did use it. I have used Microsoft Word for
many years and therefore I was confident that I could
produce grids in the most efficient way. By this I mean
adding and removing cells, something that I tried but
failed on doing in other programs as well as adjusting
the widths of the cells
In which I was writing
in. In addition, this
program was the oldest
software that I have
used for this project.
Although I am aware
that there have been
many updates since the
1983 version, I felt
assured that my work
could be at its best
presentation and
involve the best data.
Microsoft Word
(founded in 1983)
PowerPoint
(founded in 1990)
Relationship and convergence between technologies
Since this project was a group one, we were able to share work such as the risk
assessment or release forms as all of us needed a copy. We did this through
gmail as it has the option to send bigger files unlike other more common
messaging devides like messanger or instagram. Furthermore, I used
PowerPoint to analyse the results from the survey moneky questionnaires that
we conducted. It seemed like the perfect place as I could insert screenshots
from the survey. Furthermore, for when I did the video idea, PowerPoint
allowed me to imput images from Google which was a huge benefit and
allowed me to explain our ideas with visuals in order for my audience to
understand them better. Lastly, in order to upload any of the Microsoft Word or
PowerPoint documents onto my blog, I had to upload them to SlideShare first in
order to later imput them onto my actual blog. This helped immensly as it
added versatillity to how I presented my blog.
Research
I used PowerPoint to organise my work and make it concise
as well as all in one place. Thus why I used it as a place to
analyse my survey analysis. It was the perfect place as it
allows me to crop and resize images as well as insert
screenshots to support my information and ideas.
Pre- Production
Here is where I mostly used PowerPoint. This section
required me to delve further into our ideas and plans for the
actual production. Similarly to the research, I wanted to
organise my ideas into
seperate places and
PowerPoint allowed me
to do just that.
Evaluation
Due to the diversified
use of PowerPoint in
the previous stages, I
only used it once in the
evaluation and it is for
this question. This is
because it allows me to
use features such as
removing background
from pictures.

Adobe Photoshop CS6
(founded in 1990)Relationship and convergence between
technologies
Using Photoshop was one of the most important
parts of this project however I would not be able
to use it without other technologies such as the
camera. The digital camera is where all of our
images came from, these were placed on the PC
through a special memory stick that allowed for
entrances of a SD card. Furthermore, Photoshop
allows for importing images that are from Google
(like our background for the magazine advert and
digipack). When exporting, the option to save the
new image to a JPEG is available meaning that I
can insert the newly created product onto my
blog on Blogger.
Pre-Production
The pre-production stage consisted of planning and organising my time
and ideas for when we were going to produce and construct the actual
products. Due to this we created dummies for what we wanted the
magazine advert and digipack to look like. This involved a very simple
process of using lines and text however gave me a insight into how to use
the software and where things were located. To further my understanding,
I created a mock up magazine advert (inserted on the right). This was most
probably the most effective way in which I had used Photoshop, as giving
Production/Post-Production
We used Photoshop to create the original products- digipack and magazine
advert. Especially for the magazine advert, we used layering very
effectively in order to keep the patterned image spread over the entire
background, latter we added the titles and necessary information. Due to
the layers and the easy access of making them visible/ not visible, we were
able to decide and pick the font and colours of the text, we could see what
would clash least with our background. The same was done with the stars/
rating system. For the digipack, shaping and fading images in order for
them to fit our desired style was priority for the disks. Adobe Photoshop
CS6 for this to be a super easy process with only a few clicks
and a tool that allowed for us to control the fading that we
desired and the ability to create an oval image and add a
whole in the middle for it to resemble a disk was familiar.
myself a task that I could practice with
most certainly improved and impacted
the final products as my knowledge increased.

Adobe Premiere Pro
(founded in 2003)Relationship and convergence between
technologies
Although Adobe Premiere Pro was one of the most
relevant software’s that I have used during the
process of this project, it’s technical convergence
was not as great as some may expect. Initially, all of
the footage was filmed on the Canon EOS 600D
and uploaded onto the computer. After editing and
exporting, the file was suitable to be uploaded
onto YouTube and various other websites. I could
also directly link it do Blogger however did not
want to do so as I needed to distribute the video to
a wider audience and YouTube allowed me to do
just that.
Production
We had used Adobe Premiere Pro to edit our music video. This was undoubtable the best software for
this task as it is a professional program involving a variety of options that are not always available in
other software's. I will begin with stating the feature of allowing to edit in a not sequential way, helped
immensely at times where there were certain shots or clips that we needed to improve, further edit or
re-film. This is definitely also the advantage that Premiere has over
Other software's. In addition, we struggled at times with the fact that our clips were
Either too dark or too light, the adjusting tools in ‘Effects control’ allowed for us to
Sort these our to the best possible way in which we could. The change was very
Subtle and not evidently standing out that the clip had been edited. Lastly is the
ability to preview, crop and chose if you would like to only use the audio, visuals or
Both while editing. This was done in a different screen which made it very clear
And easy to follow. I truly do believe
That we used this program to its
maximum potential.
Evaluation
For question 3 of my evaluation I gathered a selected few of my friends
and got them to watch our music video for the first time. While this was
occurring, I placed a camera in front of them in order to record their
reactions. I picked Adobe Premiere Pro for editing this footage as it is a
new media software which allows me to very easily crop and place
certain clips that are not necessarily in a chronological order into the
many sequences (since this program allows for many numerous
timelines and audio timelines). As I aimed to merge the four reaction
videos into one continuous one, this program was perfect as I could
crop all of the bits that I wanted and place them into the places that I
intended on doing. Furthermore, I needed to insert a screen (an inset)
that stayed there and showed those on my blogs the moments that my
friends were reacting to.

Research
We filmed the interviews for primary research and in order to edit them I had the option of using
the Adobe Premiere Pro, however my knowledge on that programme at the beginning of the course
was very minimal, and therefore the most efficient thing to do was to use a technology I was
already familiar with in order to save time and silly mistakes. MovieMaker was the perfect option,
this was because it is available on most of the computers as a started program. For some this may
MovieMaker
(founded in 2000)
Relationship and convergence between
technologies
In order to get the footage we filmed the
interviews as well as the footage for the
evaluation on the Canon 600D, although I’m
aware that MovieMaker does distort the quality
at least slighting, link I mentioned in the above
sections, it was the information that I was after.
Additionally, the exported version saved in the
format that allowed me to place the interviews
directly into blogger without the need to
upload them onto YouTube and then later
embed them . This is very time
consuming since we filmed four
videos in order to interview
participants individually, all that
last at least 3 minutes, so it
is obvious that the uploading
process would take a while.
seem as a negative aspect as the software may seem less professional, personally it gave me a lot of flexibility as I could
start the project of editing the interviews at college and touch up or add features such as effects and texts at home if I
needed to do so, especially that the quality of the interviews was not as important as the information that was given in
them. I knew some people that just used the voice for interviews, however I wanted to add an image and a face behind
the voice as the footage was for the purpose of research, so any information (including the image of the audience that
we were interviewing) would give us a further indication as to who our target audience may be and what they may be
like.
Evaluation
Although It would make more sense if I did
use a better, more professional program
like Adobe Premiere Pro in order to edit the footage for my evaluation (which
is what I did with the audience initial reactions), I was already aware
of how the program works and I knew that the footage would be edited
quickly. Similar to my reasoning for the research stage, I was able to
further edit and add text on the video at home to make them to the best
ability that I could. The actual exporting process took less time which was
a positive aspect as I needed to have the edited version quickly in order
to get on with my question 3 of the evaluation. Furthermore, MovieMaker
Allows for ability to share automatically to YouTube rather than exporting
and uploading it separately which takes time.

YouTube
(founded in 2005)
technologies
I directly embedded certain videos from
YouTube that I found useful and relevant onto
my blog for them to display and for anyone
who is looking at my blog to be able to watch
them. Additionally, this allows for the video to
be watched on my blog or be directed to the
actual YouTube page of the video. This is really
useful at parts such as my research, where if
the research interests the audience of my
blog, they can find similar videos or songs
simply by clicking on the link and looking at
the ‘suggestion’ or ‘up next’ options.
Furthermore, since I uploaded the music
video my group and I made onto YouTube, I
shared the link with my peers in order for
them to give me any feedback for question 3
of the evaluation.
Evaluation
For Question 3 of the evaluation I
gathered three of my friends and
asked them to watch the music video
my group and I created and then to
give any feedback- positives as well as
criticisms. I shared this with my group
as it would benefit them since we are
evaluating the same products. In
order for them to access it, I placed it
on YouTube so that they can embed in
into their blogs if they wish to do so.
Secondary Research
Parts of my secondary research consisted of looking at music videos that were popular and successful in order to learn
about the professional approach that music companies take in order to create the product as well as looking at them
when creating my own idea for Red Hot Chili Peppers- Dani California. YouTube was the one technology that had an
impact on my creatively as it opened up my eyes to the variety of music videos that exist and what makes a successful
one.
Post- Production
When I finished editing the music video, I uploaded it onto YouTube in order for it to get maximum recognition and
potential feedback. I knew that this was possible since YouTube is the most used website/ app for viewing videos despite
only being around for 12 years. Part of its success lays in its accessibility and the easy process of sharing it on social
media or directly with friends and family.

Imgflip
(founded in 1999)
Evaluation
The use of Imgflip in my analysis was a useful feature not only for myself, since I could correlate my ideas and evaluative
thoughts more precisely through the use of the repeated video (GIF), but also for those who were interested in visiting
my blog/ the audience. This was an effective website to use as it saves me and those who are visiting my blog time in
fidning the specific moment that I am talking about in the video. Furthermore, I could have inserted still images from
the video, however that may not convey the actual meaning, for example when I was analysing a camera
movement. This therefore made my evaluation easier to follow and made the flow of it smoother as there
was no need to flick between watching the music video and reading my evaluation.
It is important to point out the importance of new technology. Although this app has been around for 18
years, which is longer than half of the other softwares I have mentioned in this evaluation, GIF’s are gaining
popularity by day. The ability to convert them from other sites such as Youtube
Is most certainly significant as it was impossible to do that under a decade
ago, as although Imgflip existed, sites like
YouTube did not.
technologies
In order for the GIF’s to actually be created I
needed to import images or videos onto the
website, I accessed it through Google. I mostly
used them so that I could have clips of our music
video to repeat and so I posted the link of our
music video, that is uploaded to YouTube. Since I
used imgflip for my evaluation, I needed to upload
it straight onto my blogspot account. Of course this
was very easy since the GIF’s greated on the
website downloaded automatically onto the PC I
was using at the time.

SlideShare
(founded in 2006)
Most obviously the sole purpose of myself using
SlideShare was in order to transform my Microsoft
Word documents as well as PowerPoint slide shows
onto my blog. The feature that is good about this
website is that when my work is finally on blogger, it is
in fact linked through SlideShare and allows easy access
to the website. The reason that this is a huge
advantage is because SlideShare automatically links it
to my account where all of my other work relating to
this media project are located.
Research, Pre- Production, Evaluation
This software created a huge impact on my project as it
allowed me to transfer all of the information onto my
blogger. It worked as a linking tool. The reason why it was
not only effective for me but also for other users is the
ability to categories data that people could later find if
they searched for key words. I could do the same, This
helped me massively during secondary research.
Furthermore, a huge bonus of
the software is the fact that
all of my work is stored on my
profile on one place meaning
I can reference back to it at all
points, for example, when I am
in need to embed it onto my
blog.
Survey Monkey was one of those websites that had an easy sharing
system and allowed for versatile ideas and purposes. Not only could I
link the actual survey link to my blog for anyone who wanted to
participate, I could also distribute it through messenger where people
would also be directly linked to it. Lastly, a feature that I believe was
the most effective through the use of this technology is the fact that
when accessed through a smart phone or a PC, the hardware device
remembers that you have participated and does not let you od the
survey again. This assures us that we will not get people filling in the
questionnaire who want to sabotage our results by answering with
silly or inappropriate answers since. The link to the survey is public and
technically can be accessed by anyone. This features saves us a lot of
time.
Survey Monkey
(founded in 1999)
Research
Survey Monkey was a useful tool for me when I needed to
gain primary information but could not do it in person.
Since this website is part of the new media, and featured
online, I was able to share it to anyone I wanted who had
access to the internet and therefore
Get a wider perspective of audience
As well as information about music
Related aspects (music videos,
Adverts, magazines, albums etc.).
I gained useful data through this
that helped with develop ideas and please the audience.

As Blogger was the website that all of my work and project was documented
on I directly would embed links from YouTube and images from Google in
order to back up my points and analysis. Furthermore, I would even
sometimes, for example during the research process, analyse the actual
YouTube videos themselves. Embedding them onto the blog makes it easier for
both myself and anyone who comes across my blog. Furthermore, since the
exported, completed products are saved onto the computer, it made it very
easy to upload them onto Blogger. Other presentations and PowerPoints I
could embed through the use of SlideShare which worked just like YouTube in
the sense that I embedded them into the HTML section of my blog post.
Survey Monkey worked similarly in the sense that I was able to copy and paste
the link to my survey onto my blog, which allowed anyone who wanted to
participate to access it just by clicking the link.
The entire process
I have used blogger throughout the entire process of the project. Here is where I documented my work.
Ideas, change propositions and actual production, as well as where I analysed and evaluated. It all began
when I wrote an introduction, this was done on the ‘post’ feature on blogger, although this was a simple
task that only required me to write a few lines about the blog and myself, it helped me to get into the
Feel of actually creating a new, blog as I haven’t done that in over year.
I definitely used this software effectively as I utilised the many features it has to offer like the ability to embed videos
from YouTube or the PowerPoints from SlideShare. Not to mention it’s ability to add images and videos directly onto the
blog which helped immensely in the evaluation section as well as the pre-production parts such as research and
planning.
The two most important aspects of blogger for me was the fact that it organised my blog chronologically, with the most
recent updates and posts at the top, as well as the fact that it does not have a word limit. This may be due to the fact
that the website is a form of new media, taking into consideration current approaches as although it was founded in
1999, it’s success and updates align with other,
free software's. This speaks a lot about the
creators and founders of the website as
in comparison to, for example,
WordPress, which was founded in 2003 yet can
still get expensive to use (excluding students from
it’s often usage as not everyone will be able to
pay for it at home). Furthermore, although
WordPress is a newer website (2003), its updates
have tended to wipe the site clean meaning your
work will not be secure. As a result, I know that
through using blogger to store my personal ideas
and evaluation, I know and am aware that the
work is safe and not likely to be hacked or stolen
by someone else as the 18 year experience and
interaction with new media allows for this
website to be developed to a professional level.
Blogger
(founded in 1999)

Google
(founded in 1998)
Secondary Research
Researching secondary information is an area in which I used Google Search the most. Initially, the first task that
introduced me to the conventions, and ways in which media products are made, was researching existing music videos,
magazine adverts and digipacks. This task would be impossible without Google Images, which is where I got my
magazine adverts and digipack to analyse from. The useful feature that is offered by the web browser is the ’related
images’ section that helps you to pick out a similar image you are looking for. I used this to my advantage since both the
magazine adverts and digipacks I was analysing I aimed to keep in the rock/indie/alternative category. Through this
option, I could easily browse the images as Google recommened related adverts to me. This saved me a lot of time.
Furthermore, secondary resereach also included finding conventions that media products used which was relavant to
the pre-production, planning stage where I came up with my own music video, advert and digipack idea for Red Hot Chili
Peppers song Dani California from the album Stadium Arcadium as well as in the pitch, where finding information about
the artist, album and song that we have chosen helped enoroumously when creating our own ideas, dummies and
storyboards. We were now aware of the
standard and general vibe of Portgal. The
Man’s products, so we could base our
standards ofproduction on that. I even
used Google for many aspects of my
evaluation, for example to find the years in which the websites
were founded or the hardwares released.
Pre- Production
Google Images provided most of the photographs I used in my
PowerPoint about our music video idea. However, the most
significant part of that slide show, was the sceenshots from
Google Maps that allowed me to show the locations we chose
to film in. Moreover, it allowed me to see the distance between
the filming locations so that I could plan my journeys and find
the most efficiant (cheapest and quickest) ways of getting there.
Although this is an external factor, it is something that would
have not allowed us to film our music video in such a short
period of time.
I believe that Google formed the core of my whole project. It
is where I searched for all of the other websites (YouTube,
Blogger, Survey Monkey etc) since it has the feature of such a
wide search ability. I am aware that there are multiple other
search engines such as Bing or Yahoo, however none that I
personally find as direct, versatile (with the option of maps,
images etc) and facile to use as Google.

Gmail
(founded in 2004)
Relationship and convergence
between technologies
Most importantly, gmail is
directly related to Google,
since it actually stands for
Google Mail. This has
impacted my project as it
allows for a smoother
transactions to be made
through gmail (involving
Google) to my blog, located on
blogger. This is because, for
example, images that I save
onto mt Google Drive will
save on my Google Account
meaning I can access them at
any point on any hardware
device with internet
connection. Thus I can send
and share work to my peers or
teacher without having to
externally carry it on a disk or
memory stick. Furthermore,
most of our trades in work
were decided on Instagram
and established when and
who needs what innformation
or source. In most cases the
work was either a PowerPoint,
Word document or a piece of
work (magazine advert or
digipack) exported from
Photoshop. Gmail allows for
big files and documents with a
large amount of data to be
distributed.
Post-Production
Although our roles were split when we were actually creating and editing
the products, eventually we had to send each other the completed work. I
did this through gmail since I find that out of all websites
and online sharing portals, google mail seems to have the
Best resolution and distorts the images the least. It
Provides the closest quality to the original product.
Primary Research
Research was an early step in our project, it was nearer to the time that we
all met and were put into groups. As a result, for our primary research we
interviewed ourselves. It gave us the information we needed and helped us
to learn more about each other and the kind of music and videos we
enjoyed. After filming and editing these videos, I did not want to put them
on YouTube since it was a public portal and I wanted to keep the
information in them primary instead of distributing them on social media
and making it secondary for anyone else. As a result, through gmail, I sent
them to Will, Emma and Lloyd. I believe that this was one of the most
effective ways that I used gmail as I used its ability to send big files like
video recordings. Each of the videos were 3-5 minutes long and there was
four of them. Pre-Production
Alike the other stages, we split the roles
up in order to save time and therefore all
of us had certain areas from pre-
production to complete. If we ever forgot
to share necessary documents at college, we used gmail to transfer the
files. In addition, this website is available as an app, and therefore directly
links my phone to gmail which was most useful when at any times I
needed to message my teacher for any advice or feedback or the
technician at times when I booked out the kit for filming or wanted to keep
it longer. This happened often and therefore saved me time and money of
travelling to college and rescheduling my other plans.

Instagram (founded in 2010)
Most obviously, the mobile phones since that is the only
way instgarm can be accessed. Additionatly, the use of
instgram definitely contributed to the time when we were
actually shooting and therefore to the dates we uploaded
our blogs with the
completed products.
Pre-Production, Production & Post-
Production
Most of our conversations through instagram
happened during the pre-production stage of
this project. This was due to the fact that
here, we were organising when and how to
meet and film. If it wasn’t for a place such as
instagram, it would most certainly take all of
us longer to film our music video. One the
days of filming, we used the group as a place
Messenger (founded in 2011)
Communication
with peers
Primary Research & Evaluation
I used messanger the most in order to
distribute the links to both my audience
surveys as a part of my primary research. That
way I was sure to gain results from people
that I tursted instead of placing it on a more
public website such as Facebook or Twitter,
where anyone could access and sabotage the
results. I gained feedback for my evaluation in
the same way, although this was not my only
Certainly the relationship between messanger and the
hardware technologies such as mobile phones and
computers is relevant since they it can only accessed
by these.
Both instagram and messanger
are forms of new media making
the process of communication
much easier for us than for
example, 10 years ago (since
both of these apps, came out
less than a decade ago).
source of asking for feedback. I felt that for both of these
purposes, I used messanger effectively, since those who
particpiated in the surveys or gave me feeback felt like
they could be honest as our messages were private.
to pass on information (see next slide). Likewise, our
dicsussions carried on while at college and post-production.
Once again, it was mostly to organise when we wanted to
edit or construct the digipack and magazine advert.
Admittedly, our first response was to create a group on Messanger, in order for all of us to commincaute. However,
due to the fact that not all of our group members have Messanger, we greated a group on Instagram. This made little
difference as we were still able to contact each other and discuss our plans, however if we did so through Messanger,
we could have accessed the group chat through the use of a PC/ Laptop or any hardware with internet (since
Messanger is a multi-modal app, connected to Facebook). The only set cons that could be said to have hindered our
process is the lack of access of Instagram messages without a mobile phone/ internet connection however it was not
something we stuggled with significantly.

I have insterted screenshots
from some of our
conversations from the last
few months regarding work,
filmimg and meeting both
during college time and
outside of education.

Mobile Phone
(IPhone 5 released in
2012)
On the right are a few logos of websites and apps that can be
accessed on a mobile phone with internet connection. These take
data that is saved either directly on my mobile phone or an account
that I made, and can also access on a PC. One app that could not be
accessed on a PC and therefore emphasised the need and
usefulness of my mobile phone was Instagram and
especially messages on the app which is where my
group and I communicated and discussed our plans
for the project outside of education hours.
Computer (PC)/ Laptop
The PC is the one piece of technology that is irreplaceable in this
project. With internet connection, the PC allowed me to access
all of the websites on the left, constantly with no hassle.
Furthermore, the option of accounts that save on a certain PC
made this process even easier as when I had limited time in
college, the lack of always logging in and out was time efficient.
Not to mention the same feature of saving documents such as
Photoshop or Premier projects so that with each use of the
programmes, the process is saved.
There are also other hardware devices such as the scanner and
memory stick, that directly link to the PC and access data from
it. I wanted to also mention the mobile phone as certain apps
such as Messenger, YouTube or the surveys I sent out from
Survey Monkey can be accessed through
Both the PC and mobile phones involving
identical information and work.
The entire project
The research, pre-production,
production and post-
production (including the
evaluation) were all created
and written on a PC or laptop. Nonetheless, the
majority of the work was done on one specific PC in
order to keep all my work in one place. This was stored
on the disk of the computer rather than an external
source like a memory stick to provoke it being lost.
Pre- Production, Production & Post- Production
I used my mobile phone (IPhone 5) in order to
communicate with my peers and teachers. It was the
most efficient way since a mobile phone is something I
carry around with my at all times meaning I can always
answer to any questions that my group have or ask them
any queries if I had any. I also used it to check statistics
and analytics such as the number of people who have
answered our questionnaires from Survey Monkey, or
viewed our music video which indicated and helped me
organise when the time is right to analyse results or
finally ask for feedback from my friends. Using a mobile
phone made things such as screenshots or pictures
easier to add onto my blog or a PowerPoint as I could do
it directly from my phone instead of transferring them
onto my computer and then later to my blog.

Research
We filmed our interviews for primary research on the Canon
EOS 600D as we wanted them to be good quality. We did this
in a room with a white background, however what we did
not pay close attention to is the window that was situated
next to our set up, as a result, the lighting would change
from bright to darker throughout the course of the video.
The automatic feature on the
camera helped to make that look natural
and not ruin the overall footage.
Production
This camera allowed us to easily change
settings while filming and in locations that
were either too light or too dark.
Additionally, for shots such as a close-up,
the lens allowed for better focus.
Evaluation
I filmed the reactions for question 3 which allowed for
smooth stop and start changes between each person.
Canon EOS 600D
In order to upload all of the footage onto the computer, which is
where we constructed all of the final products, I used a special
memory stick with the ability to insert an SD card. This then allowed
me to place the images and footage onto moviemaker when I edited
the interviews and Adobe Premier Pro when I edited the music video.
The same process applies with the images and placing them on
Photoshop, ready for editing. The music video, digipack and magazine
advert were very reliant on the camera.
Alternatives: I used this camera throughout the duration
of the project in order to film all the footage as well as
take all the photographs. The other option for me to use
was my phone (IPhone) this would mean easier access
and portability however worse quality which is something
I could not settle for. I only considered using my phone for
filming the interviews and the question 3 for the
evaluation audience feedback as it was easier to access,
however using Canon EOS allowed me to film more
footage as the disc capacity is larger. Furthermore, in
order to vary our camera shots we did consider filming
certain shots (for example for certain POV shots in order
to differentiate them from the rest) however using an
actual VHS camera was risky since the ones we found
were old and unreliable. Eventually, we
decided against the idea as we wanted
to make the audience aware that our music video was a
modern production. We did debate using a normal video
camera however this idea was very quickly abolished as
the Canon 600D has two in one options which allows us to
take pictures as well as film meaning our production
process was more efficient and done quicker since there
was no need for the fiddle with cameras. Lastly, we filmed
footage on a GoPro while skate boarding however during
the editing process we realised that the vibe that the
GoPro was giving was not what we were going for.

Pre- Production
The scanner was most important for my use at college
when I created hand drawn or written work that I
wanted to place onto my blog. This was the perfect
way as it looked neat as well as exactly to how it did in
the authentic copy. The piece of work that I
photocopied are the storyboards. This was very useful
as it tied my entire music video and research as well
as planning together.
Additionally, I also used this hardware device to scan
in the feedback we received in our class focus group,
this allowed the reading to be legible and more
focused rather than just taking the picture and
uploading it onto
my blog. I was
able to do this
at college which
helped massively
since I do not
have a scanner
at home.
Pre-Production
Odd bits of work such as the risk assessment were
exchanged though the use of a memory stick. This was
done due to the fact that it was in class or college so we
were all together.
Post-Production
After we filmed, in order to transfer the videos from the
cameras SD card onto the computer we used a memory
stick that allowed us to insert the card and place all the
files onto the PC in order to begin editing and making the
magazine advert and digipack.
Although most of the work between my group was shared
through Gmail or YouTube (as they can embed any video
Scanner Memory Stick
There is a direct link between both the scanner and the memory stick as
they both end up on the computer first in forms of documents. To
further that, I add both of these onto my blog that is in blogger. This
process takes a few minutes and there is very little chance of any of this
going wrong simply because these technologies are reliable and do not
destroy or change the quality of the original work. Additionally, there
are special memory sticks that take the data from a digital camera SD
card and transfer the footage onto a PC. This is what we used.
they want onto their blogs that way),
for the actual products it was
important to share the actual music
video as well as the magazine advert
and digipack through a memory
stick. This was because the quality of
our final products mattered. The
photographs included on the advert
and digipack could lose their focus/
sharpness through the email
transaction as well as the video,
which in the audience feedback was
said to already have a lack of focus in
certain places.

How did technology help me to communicate my message?
RESEARCH
Although the research is technically pre-production, I seperated it from that category as it holds a different purpose and took a very
significant part of the whole project. Through websites such as YouTube, Google, PowerPoint and SlideShare, I was able to support my
anlysis of existing, successful, media products and therefore communicate my discoveries through Blogger. That way I was guided
throughout the project and the pre-production stage in which all of my ideas formed. I was also able to utalise them in the actual time
of production and share my knowledge though my own products.
PRE-PRODCTION
Pre-Production covers many areas- the planning, organising, pitch as well as all the technical work such as release forms or risk
assessments. Here I actually communicated directly with companies through the need of song permission as well as the rest of my
group in order to form our plan of action. I used apps such as Instagram and Google mail as I would directly contact and share my
propositions with them. I believe this stage to have been communicative within my group rather than our audience.
PRODUCTION
I look at production being the time of when we actually filmed the music video as well took the necessary images for the digipack and
magazine advert. The one main hardware device that is crucial was the digital camera. It formed the core of creating any meaning (due
to camera shots and movement). Through the close-ups used on both our magazine advert and digipack, we could create a close
relationship between the audience and ourselves. This had a huge impact on the actual music video, as the whole mood was
established through the camera movement enclosing all four of the characters together, presenting their close relationship.
POST- PRODUCTION
The post- production stage took place after we gathered all of the footage and started editing and creating the products. At this stage
we were fully in control of the product and through representation, could give it meaning. As a result, while editing in Adobre Premier
Pro, I cut most of our clips down to be no longer than 3 seconds, this fit in with the upbeat rhythmic music and therefore translated our
message which was centered around fun. Furthermore, the vast majority of long shots allow for the audience to focus on our clothing
which not only establishes our aim of making the music video a mix of 1960/1970/1980s but also emphasises our message of ’dare to
be different’.
EVALUATION
Here is where all of my analysis happened. Through the use of Imgflip, Google and YouTube, I was able to get pictures, videos and make
my own gifs to improve the presentation of my Blogspot account as well as make the information more fun visually. I believe that
especially in question 1, those features allowed me to fully explain myself and convey my thoughts and ideas very well.

Q4

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Q4