1. Amelia Frey
6500 Cloverdale Ave N, Minneapolis, MN 55428
(503) 201-8421 amelia.a.frey@gmail.com
Experienced retail Store Manager in a high volume boutique setting with seven years of passion and experience. Currently seeking a career
change to a marketing or event management position. Management skills include balancing control of assets with payroll control, visual
merchandising, and driving sales through the in-store experience as well as clientelling. Specialized skills include driving sales through
community outreach events and partnerships, talent and sales development, and product knowledge training. Community outreach and event
management experience includes writing proposals, securing event contracts, and day-of execution.
Skills
Management skills
• Retail store operations, talent development, execution, and driving sales experience
• Payroll control and scheduling, associate, keyholder, and assistant manager interviewing, training, development
• Excellent product knowledge retention in current and past inventory styles
• Retention of company policies and procedures, visual standards, customer expectations and brand experience
• Driving sales through concierge selling, continuous coaching, and community outreach
• Timely and accurate visual merchandising execution
• High volume inventory and allocations monitoring
• Continuous financial analysis of business to drive sales and meet stretch sales goals
• Brand awareness through local business partnerships and event marketing
• Profit and solution driven
Marketing & Event skills
• Initiate and build relationships with prospective cross-marketing partners
• Event proposals and contract negotiation
• Marketing design, execution, and distribution in print and digital media
• Day-of event planning, set-up, execution, take-down, and follow-up
Computer skills
• Microsoft Word, Excel, Powerpoint, Outlook, and Publisher
• Adobe Acrobat & Photoshop
• KWI inventory control systems
• Proficient in creating event-specific marketing, general graphic design
• Operating PC and Apple computer systems
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Relevant Experience
Lucy Activewear
12/5/2015- 1/3/2017. Edina & Roseville, MN. Store Manager
10/07/12 - 12/5/15. Assistant Manager
02/2013- 01/2014. Supervisor
10/2012- 02/2013. Sales associate
6/15/2009- 10/06/12. Washington Square Mall, Tigard, OR. Sales Associate
● Finished 2016 with store increase of 4.6% over 2015 sales, 9.6% increase over 2016 conversion, and 5.3% increase in transactions.
● Received 2016 award for highest-grossing single event company-wide
● Received 2016 award for highest store contribution percentage company-wide

2. ● Highest producing employee at Galleria location in 2014 with $238,000 in sales. Top 3 in individual company sales in 2014.
● Implemented VIP customer program and clienteling program within store environment. Hosted VIP events and created a best-in-class
clienteling service for customers. Trained store team to follow through with this program to increase sales and the overall customer
experience.
● 3 years of Execution management experience. Execute visual directives accurately and on time to company standards. Plan visual
team sets and delegate tasks to associate team members to ensure shipment is processed and floorset is completed within company
timeframe.
● 3.5 years of Driving Sales management experience. Track associate productivity of approximately 17 employees, store sales versus
Plan and Last Years sales, and Key Performance Indicators for each associate. Create goals and follow up points to keep associates on
track. Complete monthly store KPI reports and work closely with District Manager to create goals for continued improvement.
● 3.5 years of Outreach management experience. Plan and manage community outreach and events for 2014, and 2015. Highest
company store outreach revenue totaling approximately $52,000. Mentored two neighboring Store Managers in partnership and
outreach behaviors and best practices. Responsible for securing Women Run the Cities Gold title sponsorship in 2015 and 2016
through analyzing value of in-kind donations and working with lucy corporate to secure said donations. In 2016, top 3 YTD Event &
Outreach revenue among all store teams.
● 3 years of Talent Management experience. Responsible for interviewing, hiring, and training all applicants for Associate, Supervisor,
and Assistant Manager positions.. Successfully hired and trained one Supervisor and three Assistant Managers in 2015-2016. Assisted
in hiring and training process during new store opening at Twin Cities Outlet. Tracking daily and hourly sales and coach associates to
sales goals, ADS, UPT, and SPH goals while also using my own selling and product knowledge skills as examples for associates.
Ensure each customer has a uniquely personalized and positive experience shopping at lucy. Responsible for setting the example for
customer service and selling to all staff and following day to day operational standards, policies, and procedures.
● In 2015, helped lead store to top volume company sales. High traffic, high volume location. Work closely with District Manager and
Store Manager to forecast yearly business and events and create scheduling plans. Comfortable taking calculated scheduling risks to
maximize store profits and control payroll. Increased Sales +25% to LY, increased store ADS +$10, Conversion +2%, and Traffic
+6%. Galleria location: highest contribution rate in the company from 2013-2015.
● Opened a new store location at Twin Cities Eagan Outlet and assisted in recruiting and training new staff
Stitch Fix
May 2015-July 2016. Minneapolis, MN
Remote Stylist
● Curate personalized ‘Fixes’ for Stitch Fix clients.
● Styled approximately 60 clients per week with performance metrics consistently above company averages.
● Created and led team and individual training sessions for under-performing stylists to improve productivity and styling metrics as well
as provide Team Leads with ideas for further coaching conversations.
● Built successful client relationships through follow-up and curated, personalized styling based on client requests, style profile settings,
and in-depth product knowledge.
The Limited
7/5/2011 - 10/11/12. Washington Square Mall, Tigard, OR
Visual Execution Associate
● Execute visual directives based on company standards, including window displays, mannequin styling, and floor displays
Lucy Activewear
6/1/2010-8/30/2010
Customer Service Representative, Portland SSC
● Answer customer inquiries about product, place phone orders, and fulfill store charge sends
● Experience in filing, phone, faxing, web ordering systems, credit card fraud monitoring, and MS office
● Work with FedEx and Verifone to resolve delivery and payment inquiries
Green Bean Coffee Lounge
9/1/2009-5/15/2011 Los Angeles, CA
Shift Manager
● Manage staff and ensure customer satisfaction during shifts
● Responsible for cash register, ensuring staff is producing product in a timely manner
● Responsible for opening and closing procedures, including cash reconciliation and deposits
● Ensure customers received quality experience and product during their visit

3. Education
Occidental College
B.A., Religious Studies with Interdisciplinary Concentration in History
Class of 2011
Los Angeles, CA
St. Mary’s Academy
High School Diploma
Class of 2007
Portland, OR
References available upon request