bop really for you by BBA-4 sec-b

2. Challenges….

3. Barriers in search of solution
 Selling low-margin product in high volume.
 Companies seeking to source agricultural products or
other goods from the BOP face significant obstacle of
their own:
-expense of distributing input.
-collecting output.
-monitoring and training these rural suppliers .

4.  Partnering with already established markets or
NGOs
- Mismatch in priorities (social v/s business)
- Operational differences (differing quality and standards)
- perception that partners are not always transparent for
their true objective.

5. Some other common problems and their solution
 Uncertain cash flows.
- Repackaging
- credit
- installments accepting
- Pay per use strategy.
- Specialize & standardize
 Gauging demand
 Sales & distribution challenges
- team up with already established market
- distribution through highly fragmented local market

6.  Disaggregated supplier
- Active monitoring of suppliers
- Indexing purchase price to the market price
- Making future participation contingent on compliance.
 Undeveloped business ecosystem.
eg: safaricom M-pesa money
transfers kept it’s interaction
with retail outlets that sold airtime
minutes.

7. Risks
 Image
 Brand
 Cannibalization
 Underestimating the competition.
 Creating new kind of business
Hollard funeral policies
Voltic Bottled water Ghana.

9. THANKYOU