Learn how Blockbuster scales securely on AWS and how they have been able to migrate from on premises setup to a fully virtual setup in the AWS cloud.

1. https://www.youtube.com/watch?v=j4O8lEsnmzA

3. • 2014 TDC group acquires the rights to Blockbuster brand in
EU from Dish networks US
• First launch in Denmark in 2014 up to Christmas
• Scale issues in the combined platform with YouSee
• Expand to other countries needed scalability on platform
• Launched a secondary platform in SE,FI,NO in June 2017
• New platform based on Comcast MPX build with scale and low
margin product in mind
The T-vod story
The story of Blockbuster

4. • Take category ownership and accelerate already growing
TVOD market
• Offer the largest TVOD & EST catalogue combined with
unique content
• Be accessible on all major platforms and offer the best user
experience
• Re-fresh Blockbuster to become the favorite premiere movie
brand in Nordic
The T-vod story
The strategy for Blockbuster

5. The T-vod story
Files
Sales
Major KODA TEOSTO STEF TONO STIM
Software License business
Development Overhead

6. The T-vod story
So how does Amazon AWS fit into a Comcast world?
Amazon
EC2
AWS
Lambda
Elastic Load
Balancing
AWS
Elastic
Beanstalk
Amazon
VPC
Amazon
S3
AWS Snowball
Amazon
Glacier
Amazon
CloudFront
Amazon
VPC
Amazon
Route 53
Amazon
CloudWatch
IAM
AWS
Organizations

7. The T-vod story
AWS Snowball

8. The T-vod story
Files
Amazon
S3

9. The T-vod story
Content push
Amazon
EC2
Amazon
S3

10. The T-vod story

11. The T-vod story

12. https://blockbuster.se

15. https://www.youtube.com/watch?v=j4O8lEsnmzA