Learn through customer case studies how Sony New Media Solutions customers are leveraging their integrated solution platform, Ven.ue, to power today’s media supply chain and OTT workflows.

1. A cloud-based Digital Supply Chain:
Not just about capacity
Presenters:
Daniel Fenton, European Sales Director, Sony NMS
Jake Russell, Senior Video Specialist, Sony NMS

2. Sony DADC
New Media Solutions
Company Background

3. Sony DADC New Media Solutions
The Story So Far……
• Sony DADC New Media Solutions (NMS) founded in 2009
• A fully cloud-based media management solution provider
• Enable content owners and platforms to leverage their premium licensable content
• Currently averaging 190,000 deliveries per month globally
• Store over 24 petabytes of premium content in 23 languages for over 450 content owners
• Delivered our 10 millionth file in September this year
• Clients include BBC Worldwide, Funimation and Google

4. The Sony DADC
New Media Solutions
Migration Story
Use Case

5. Playout & Distribution
Post Production
Analytics
MAM & Archive
Media Supply Chain
Publishing
OTT
Acquisition
Enabling 8 Media Workloads
Fully Cloud-based

6. Problem Statement
• Challenged by on-prem legacy infrastructure
• Over 20 PB library w/ 800,000 hours of content
• Provide a performant, secure and economic media distribution solution.
• Decrease time to market for their customer’s finished content.
Use of AWS
• EC2 content processing and SWF, SQS, SNS for media workflow
automation
• S3 for storage, Glacier for content archive
• CloudFront for OTT.
Business Benefits
• Workflow pipelines can be run in a highly parallelized fashion through
AWS elastic scalability.
• Significantly shorten their content delivery SLA with a new AWS enabled
target of 1-hr.
• Fully migrating away from on-prem infrastructure.
Media Solution: Sony DADC NMS
On-demand cloud-based archive library with media supply chain and delivery solution

7. The Challenge
• Seamlessly migrate a platform that enables
content delivery across all devices
• More than 1,200 distribution points worldwide
• Store 24 petabytes of motion picture and
television content
• Equating to 1,000,000 M+ hours of content at a
growth curve of ~1 petabyte every quarter
Our Migration
Desired Goals
• One-hour delivery turn around time
• Agile, scalable, predictable cost model and
infrastructure
• Investing in innovation vs. hardware

8. On-Premise Asset Storage Workflow

9. AWS Cloud Based Asset Storage Workflow

10. Content Owner
Content Owner
Content Owner
Content Owner
450+ Content Owners
Sony Managed
CDNs
▪ Content in any required spec
▪ Multiple DRMs
▪ Ability to Schedule
▪ Full Reporting
Avails & Rights
Mgmt.
Distributor
Platform
Consumers
XML / API of all
Content & Rights
Stream secure
video & ancillary assets
Over 1M hours of premium content
in 23+ languages
Cloud based distribution
Access to your content
For your audience
In any way
Ven.ue Unlimited
Simplicity Itself

11. The BBC Worldwide
Migration Story
Use Case

12. Public Service
Background to BBC Worldwide

13. Broadcast Magazine Distributors Survey 2017

14. Billing
Sales
Pipeline
License
Orders
Billing Financials
Sales
Catalogue
Rights
Transactions
Catalogue
Content
Material
Orders
Sales
Contracts
Royalty
Orders
Screeners
Images &
Artwork
Ancillaries
Promos/VAM Localisations Metadata
Video
Customer/
Branded Services/
Consumer Products
BBC Worldwide Legacy Supply Chain

15. BBC Worldwide Digital Supply Chain
Sales
Pipeline
Billing Financials
Sales
Catalogue
Rights
Transactions
Catalogue
Content
Material
Orders
Deal
Management
Screeners
Images &
Artwork
Ancillaries
Promos /
VAM
Localisations Metadata
Video
Customer
Profile(s)

16. The First Step in “Frictionless” Distribution

17. • Centralise all BBC Worldwide content
• Store content with standardised metadata
to improve identification
• Reduce movement of content – standards
conversion; transcode etc. in situ
• Eliminate redundant and repetitive process
steps
• Deliver cost savings
• Provide sales teams with accurate content
and localisation availability information
• Speed up delivery times and improve
rejection rates
• Provide scalability and flexibility
Working in partnership with BBC Worldwide
We worked across traditional client-vendor lines and set out as
partners to accomplish the following:

18. Any questions?