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Acceleration and transformation in the media market
Andrew Horne – Solutions Architect
AWS Elemental and cloud:
About AWS Elemental
 An Amazon Web Services company that
combines deep video expertise with the power
and scale of the cl...
3
Major Media Market Trends
Content Explosion Distribution Explosion Consumer Expectations
FlexibilityQuality Efficiency
D...
Connecting viewers with content at massive scale
4
PERFECTING THE MEDIA Experience
Pay TV Operators Content Owners Broadcast / Sports / Other
Our Customers
6
CUSTOMIZING, ORIGINATING, AND MONETIZING VIDEO
Enterprise Government
Broadcasters
Content
Programmers
Pay TV Operators
M...
Increase speed
and agility
Shorten time-to-market, test
out new approaches
Go global
in minutes
Global availability instan...
8
MULTISCREEN’S EXPONENTIAL CHALLENGE
Millions of experiences
De facto standards
Unmitigated innovation
Cloud infrastructu...
VIDEOPROCESSING
TIME
Actual demand
On-premise Infrastructure
Predicted demand
Excess Capacity
The Demand Prediction Challe...
 Same enterprise capabilities across ground and cloud
 Identical video outputs regardless of processing location
Cross P...
11
AWS M&E Building Blocks
DELIVERY
CloudFront – Global Content Delivery Network with
Monitoring, Analytics and customizat...
12
Three Approaches to Media Solutions on AWS
Custom
APIs
Marketplace
AMIs
Other 3rd
party
Interface(s)Interface(s)
Partne...
Video workflows on AWS
Transcoding
CloudFront
Amazon
SNS
SNS Topic
SNS Notification
SNS Notification
Media File
DevOps
Med...
CLOUD-BASED MEDIA WORKFLOWS
Who uses elemental Cloud?
15
Platforms
File-based
Encoding
Real-time
Encoding
 On-Demand: BBC
 VoD: Cinépolis Klic
 Live Event: Channel 7 Australian Open Tennis
 Linear 24/7: Amazon Channels
 OTT...
17
On Demand: BBC VIDEO FACTORY
• The BBC iPlayer serves more than 7 million users per
day on more than 1,000 devices and ...
• Video Factory captures live broadcasts and sends to cloud storage
• Processing jobs are picked up by idle transcoder or ...
 13k hours capacity
 6,600 hours unused
Cloud vs. On-PremiseS Comparison
Excess capacity
19
BBC iPlayer
20
Challenge
• Serve catch-up programming to more than 7 million
users per day across over 1,000 multiscreen d...
21
Cloud-based BBC VIDEO FACTORY WORKFLOW
AWS Elemental CLOUD
ELASTIC VIDEO PROCESSING DEVICESINPUT
Live TV
DATA
TRANSFER
...
Video on demand: Cinépolis Klic
22
Challenge
• To deliver high-quality video, Cinépolis uses ABR
streaming, which requires...
23
Live: Channel Seven 2017 Australian Open
• The Australian Open is among the country’s most-
watched sporting events
• S...
Hybrid Ground/cloud AWS and AWS Elemental Workflow
24
AWS Elemental
Is EC2 an origin server??
Details
25
26
Linear 24/7: CAP
• Improve system reliability and scalability
• Update to broadcast-grade components
in a cloud-based i...
8 x FHD or 39 x HD Live Channels:
Amazon S3, Amazon EC2, Amazon CloudFront CDN,
AWS Elemental Live in the Cloud
100% cloud...
CP
Encoder
AWS Seoul Region
RTMP 입수
2~5 Mbps
CloudFront
(CDN)AWS
Elemental Live
(7 Nodes)
AWS
Elemental Live
(7 Nodes)
AWS...
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AWS Elemental and cloud

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Acceleration and transformation in the media market

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AWS Elemental and cloud

  1. 1. Acceleration and transformation in the media market Andrew Horne – Solutions Architect AWS Elemental and cloud:
  2. 2. About AWS Elemental  An Amazon Web Services company that combines deep video expertise with the power and scale of the cloud  Founded in 2006 and pioneered the use of software-based video processing to distribute and monetize video over the Internet  Customers: Global media franchises, pay TV operators, content programmers, broadcasters, government agencies and enterprise  Corp HQ in Portland, Oregon; offices worldwide; EMEA HQ in London; Asia HQ in Hong Kong; LATAM HQ in Sao Paolo
  3. 3. 3 Major Media Market Trends Content Explosion Distribution Explosion Consumer Expectations FlexibilityQuality Efficiency Distribution Models • Free – AVOD • Transactional – TVOD • Freemium • Subscription - SVOD Live 24/7
  4. 4. Connecting viewers with content at massive scale 4 PERFECTING THE MEDIA Experience
  5. 5. Pay TV Operators Content Owners Broadcast / Sports / Other Our Customers
  6. 6. 6 CUSTOMIZING, ORIGINATING, AND MONETIZING VIDEO Enterprise Government Broadcasters Content Programmers Pay TV Operators MARKETSCONTENT ON DEMAND Storage Amazon S3 LIVE DISPLAYS DEVICES
  7. 7. Increase speed and agility Shorten time-to-market, test out new approaches Go global in minutes Global availability instantly, with no commit Stop maintaining data centers Focus your resources on your media needs 7 Digital Media MIGRATING TO the Cloud Pay for media you store and process, as you go Trade capital expense for variable expense AWS helps you adapt your media storage and compute needs Benefit from massive economies of scale Handle unpredictable and bursty media needs Stop guessing capacity
  8. 8. 8 MULTISCREEN’S EXPONENTIAL CHALLENGE Millions of experiences De facto standards Unmitigated innovation Cloud infrastructure TV…Tablet…Phone…Console…1000 Devices Audio Time Shift Tracking Watermark Ad Splicing DRM Protocols Bit Rates Codecs Resolutions Future: “elusive” target Single experience Defined standards Manageable innovation Hardware infrastructure Past: “easy” target TV
  9. 9. VIDEOPROCESSING TIME Actual demand On-premise Infrastructure Predicted demand Excess Capacity The Demand Prediction Challenge
  10. 10.  Same enterprise capabilities across ground and cloud  Identical video outputs regardless of processing location Cross Platform Feature Parity GPU CPUGPU CPUGPU CPU AWS Elemental Appliances AWS Elemental Software AWS Elemental Cloud
  11. 11. 11 AWS M&E Building Blocks DELIVERY CloudFront – Global Content Delivery Network with Monitoring, Analytics and customization at the edge STORAGE S3, Glacier, EFS & EBS – Durable, scalable and secure solutions for on-line and archival content storage PROCESSING Elastic Transcoder; AWS Elemental – Scalable and cost-effective video processing and transcoding on-premises and in the cloud COMPUTE EC2, Thinkbox Deadline – Resizable general purpose compute capacity featuring instance types optimized for rendering, editing, processing video, analytics INGEST Direct Connect; Snowball; S3 Transfer Accelerator – Upload options for content and files of all sizes ANALYTICS Machine Learning, Kinesis, AI – Data ingest/processing/analysis; machine learning, artificial intelligence for text to speech, image processing & analytics, natural language
  12. 12. 12 Three Approaches to Media Solutions on AWS Custom APIs Marketplace AMIs Other 3rd party Interface(s)Interface(s) Partner Platform / App (e.g. Aspera, Ooyala) Other 3rd party Interface(s) AWS Elemental APIs (e.g. Live, Delta) Other 3rd party Appliance VM EFS / EBS S3 / Glacier EC2 RDS / NoSQL Lambda SWF Other AWS SERVICES On-Premises Custom: Build Your Own AWS Elemental Media Solutions Partner-Based
  13. 13. Video workflows on AWS Transcoding CloudFront Amazon SNS SNS Topic SNS Notification SNS Notification Media File DevOps Media Consumers S3 Transfer acceleration SnowballDirect Connect Glacier EFS Amazon Partner Solutions Amazon Elastic Transcoder EC2 Lambda Ingest Storage EC2 Lambda SWF SQS Downstream Processing Update/ Catalog S3 RDS Dynamo DB Elemental SERVER Elemental LIVE S3 Elemental DELTA Origination and Distribution
  14. 14. CLOUD-BASED MEDIA WORKFLOWS
  15. 15. Who uses elemental Cloud? 15 Platforms File-based Encoding Real-time Encoding
  16. 16.  On-Demand: BBC  VoD: Cinépolis Klic  Live Event: Channel 7 Australian Open Tennis  Linear 24/7: Amazon Channels  OTT Linear 24/7: CAP  NASA: Live 4K 16 Cloud Implementation runs the maturity continuum
  17. 17. 17 On Demand: BBC VIDEO FACTORY • The BBC iPlayer serves more than 7 million users per day on more than 1,000 devices and platforms • On Demand Product Service (ODPS) had a maximum capacity of only 40 hours of HD video per week • Significant delay in posting catch-up programming Challenge coverage • Retire ODPS and launch Video Factory • Video Factory integrates AWS Elemental Cloud for elastic video processing of content for the BBC iPlayer • Dynamic scaling of cloud-based resources manages spikes in processing demand Solution coverage • Eliminates processing capacity as a blocker • Allows for much faster delivery of live programs • Ensure all content is available on all devices • Easily adapt iPlayer service to add new devices • Flexibility to scale up or down and pay only for video processing resources used Benefit
  18. 18. • Video Factory captures live broadcasts and sends to cloud storage • Processing jobs are picked up by idle transcoder or create new instance • AWS Elemental Cloud processes multiple H.264 ABR video streams • AWS Elemental Cloud ramps dynamically with processing demand 18 BBC CATCH-UP TV WORKFLOW Live TV SOURCE iPLAYER DISPLAY DEVICESCDN AWS DataTransfer STORAGE AWS S3 DATA TRANSFER AWS Direct Connect
  19. 19.  13k hours capacity  6,600 hours unused Cloud vs. On-PremiseS Comparison Excess capacity 19
  20. 20. BBC iPlayer 20 Challenge • Serve catch-up programming to more than 7 million users per day across over 1,000 multiscreen device types coverage • Rapid delivery of content with the flexibility to easily adopt new formats and standards ensuring service availability on all devices Solution coverage • Cloud-based resources provide elastic video processing capacity with dynamic scaling to absorb spikes in demand Benefit
  21. 21. 21 Cloud-based BBC VIDEO FACTORY WORKFLOW AWS Elemental CLOUD ELASTIC VIDEO PROCESSING DEVICESINPUT Live TV DATA TRANSFER AWS DIRECT CONNECT STORAGE AWS S3 STORAGE AWS S3  Cloud workflow went live with 9 months of development time  Zero downtime during migration  Immediate benefits for BBC audiences with cloud scale, elasticity and flexibility  Content delivered faster – no over-provisioning of hardware  More content delivered - no restrictions due to fixed workflow capacity  Content available for longer – instantly scalable storage  Continuous delivery and continuous improvement  Added live workflows and live to VOD  Added content from other parts of the BBC and other broadcasters to workflow  Added support for DASH to reach more devices DISTRIBUTION CACHE AND CDN
  22. 22. Video on demand: Cinépolis Klic 22 Challenge • To deliver high-quality video, Cinépolis uses ABR streaming, which requires support for HLS, MSFT Smooth Streaming, and MPEG-DASH • Subtitles and descriptive metadata make the content delivery more complex • Desire to avoid building dedicated infrastructures and incurring large capital expenditures coverage • Integrated AWS and AWS Elemental solution enabling TV Everywhere delivery on a full range of connected devices • All processing – from storage to CDN – in the cloud allows flexibility and ability to respond instantly to demand peaks and troughs Solution coverage • Cloud-based resources provide elastic video processing capacity with dynamic scaling to absorb spikes in demand • Tight control over costs down to the transactional level along with high quality and responsiveness • Cinépolis KLIC service saw seven-fold growth between 2014 and 2015 Benefit
  23. 23. 23 Live: Channel Seven 2017 Australian Open • The Australian Open is among the country’s most- watched sporting events • Seven Network’s 7Tennis freemium OTT let viewers stream +64 million minutes live and access extensive VOD • Broadcaster had to deliver a 1080P multi-screen video experience with maximum resiliency and quality Challenge coverage • Hybrid ground/cloud AWS and AWS Elemental workflow • Fully redundant AWS Elemental Live encoders streamed 16 court streams; inserted SCTE triggers for downstream DAI, and video slates • Redundant Amazon Direct Connect networks to an Amazon VPC hosted on AWS delivered 1080P high quality video reliably at scale to Amazon CloudFront Solution coverage • Improved resiliency and flexibility • Multi-CDN support • No longer storing encryption keys on Net Storage • Route to additional functionality (catch up/live to VOD) • Opportunity to build an AWS-based solution on which Seven will develop their platform through 2018 Benefit
  24. 24. Hybrid Ground/cloud AWS and AWS Elemental Workflow 24 AWS Elemental Is EC2 an origin server??
  25. 25. Details 25
  26. 26. 26 Linear 24/7: CAP • Improve system reliability and scalability • Update to broadcast-grade components in a cloud-based infrastructure • Maintain compatibility with installed-base players Challenge 100% cloud-based workflow, using a combination of AWS services, AWS Elemental Cloud, and in-house developed software rage Solution coverage Improved availability and user experience, easily expand to accommodate new channels, and keep costs under control Benefit
  27. 27. 8 x FHD or 39 x HD Live Channels: Amazon S3, Amazon EC2, Amazon CloudFront CDN, AWS Elemental Live in the Cloud 100% cloud-based workflow AWS Elemental LIVE AWS Elemental LIVE AWS Elemental CLOUD SOURCE 1080p H.264 5 Mbps RTMP
  28. 28. CP Encoder AWS Seoul Region RTMP 입수 2~5 Mbps CloudFront (CDN)AWS Elemental Live (7 Nodes) AWS Elemental Live (7 Nodes) AWS Direct Connect Pooq APP Pooq APP Nginx proxy ( 변환본캐 시 ) Nginx proxy ( 변환본캐 시 ) Amazon S3 (1 일간 보 관 ) Route 53 (DNS) ELB (ALB) S3 VPC Endpoint S3 VPC Endpoint Internet Gateway VPN Gateway Private VIF Internet Gateway • VPC Endpoint 는 S3 에 접근이 필요한 Subnet 에만 연결하여 사용 . (Pooq APP Subnet, 관리 서브넷 ) • S3 Bucket Policy ( 다음 페이지 참조 ) 를 통하여 Public 에서의 접근은 막고 , Elemental/Pooq VPC 에서만 접근 허용 Details
  29. 29. Thank you

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