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Solving Medication
Adherence
Problem
Agenda
Introduction
Poor adherence to appropriate medication therapy has been shown to
result in complications, death, and increased health care costs.
Medication adherence in patients with chronic conditions such as
diabetes, hypertension, hyperlipidemia, asthma, and depression is a
significant problem requiring intervention.
-US Pharm. 2012;37(4)(Compliance suppl):3-6
According to the World Health Organization’s
(WHO) World Health Report 2003, the degree of
medication nonadherence is so great and the
consequences are of such concern that more people
worldwide would benefit from efforts to improve
medication adherence than from the development of
new medical treatments.
Objective
Medication Adherence
Right Amount
Business
Model
Business Model
Business Model
Income
generation
Income Generation
Market Size
Area of Focus
Market Size (IQVIA report 2021-2022)
Opportunities
Opportunities
Very Big Pharmaceutical
Problem
Virgin Market
Large Market size
The way to get
started is to
quit talking and
begin doing.
Marketing
Marketing model
Challenges
Challenges
SWOT
ANALYSIS
STRENGTH
Weakness
Opportunities
Threat
PLEASE PROVIDE YOUR VALUEABLE
SUGGESTION ABOUT THIS IDEA
Thank You

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