Final

2. Research
Creating
Change
with Food +
Foresightwww.iftf.com/future-now/article-detail/creating-
Change-with-food-foresight/

3. Quote
“A future where healthy food is
affordable, delicious and easily
accessible regardless of socio-
economic status... Flipping fast-
food on its head…”

4. Quora

5. Quora Questions
• What can we do to make whole
healthy foods more affordable?
• Can there be healthy fast food?

6. Quora Answers
“One way to make whole healthy
foods more affordable is to grow
your own. This works mainly with
vegetables and herbs.”

7. Quora Answers
“Any fast food restaurant can
produce quick meals that are low in
fat, sugar and salt, if they choose to.
Fast food just needs production line
techniques integrated into the food
preparation plan.”

8. Service
Description
A fast food style
restaurant that
serves healthy
whole food at an
affordable price

9. User Experience Map

10. User’s
People with
• Healthy
lifestyles
• Busy lifestyles
• Low income

11. Envisions
People with
• Healthy
lifestyles
• Busy lifestyles
• Low income

12. Word-of-mouth, newspaper, sight
OfflineOnline
Social media, app, website

13. Audience: Pam
• A mother of two
• two part time jobs
• Looking for a quick way to feed her
kids that is healthy
• Notices Fresh when driving home
from work

14. Audience: Joe
• A business man always running to
meetings
• Looking for a way to eat healthy on
the go
• Finds Fresh when looking for
restaurants online in a new city