A Design exercise based on Postmates delivery.

1. Major Studio 1 Project #1 Nataly Klajner
Postmates
Nutritional Tracking
A new feature added to the food delivery website.

2. Project Brief
Adding nutrition and dietary
suggestions to Postmates,
along with nutritional tracking.

3. My take on it
Allow users to order food consciously
and be aware of the meals they are
eating everyday.

4. After some research

5. Points of focus
1 Food delivery is mostly used as a fast and
easy resort. People work and study and
get home late and don’t want to cook.

6. Points of focus
1 Food delivery is mostly used as a fast and
easy resort. People work and study and
get home late and don’t want to cook.
2 It’s not as easy to find healthy and well-
balanced meals in the food-delivery apps.

7. Points of focus
1 Food delivery is mostly used as a fast and
easy resort. People work and study and
get home late and don’t want to cook.
2 It’s not as easy to find healthy and well-
balanced meals in the food-delivery apps.
3 There is a lot to “teach" about nutritional
values and portions that most people are
not aware of.

8. Points of focus
1 Food delivery is mostly used as a fast and
easy resort. People work and study and
get home late and don’t want to cook.
2 It’s not as easy to find healthy and well-
balanced meals in the food-delivery apps.
3 There is a lot to “teach" about nutritional
values and portions that most people are
not aware of.
4 Various special diets and preferences
also have to be taken into consideration.

9. First sketches

12. Design system

13. User testing

14. After the interviews
Different users, different feedback
Area of study
Usability
Attention to details