This document discusses the concept of a fast food style restaurant called Fresh Eatery that serves healthy, whole foods at affordable prices. It provides background on the target audience, which includes those with busy lifestyles, health-focused individuals, and low-income people. Details are given about the user experience, from discovery of the restaurant to ordering food. Visuals like logo designs and social media posts are included to promote the opening of Fresh Eatery. The goal is to make healthy eating convenient and accessible.

1. Research
Creating
Change
with Food +
Foresightwww.iftf.com/future-now/article-detail/creating-
Change-with-food-foresight/

2. Quote
“A future where healthy food is
affordable, delicious and easily
accessible regardless of socio-
economic status... Flipping fast-
food on its head…”

3. Quora

4. Quora Questions
• What can we do to make whole
healthy foods more affordable?
• Can there be healthy fast food?

5. Quora Answers
“One way to make whole healthy
foods more affordable is to grow
your own. This works mainly with
vegetables and herbs.”

6. Quora Answers
“Any fast food restaurant can
produce quick meals that are low in
fat, sugar and salt, if they choose to.
Fast food just needs production line
techniques integrated into the food
preparation plan.”

7. Service
Description
A fast food style
restaurant that
serves healthy
whole food at an
affordable price

8. User Experience Map

9. User’s
People with
• Healthy
lifestyles
• Busy lifestyles
• Low income

10. Envisions
People with
• Healthy
lifestyles
• Busy lifestyles
• Low income

11. Word-of-mouth, newspaper, sight
OfflineOnline
Social media, app, website

12. Audience: Pam
• A mother of two
• two part time jobs
• Looking for a quick way to feed her
kids that is healthy
• Notices Fresh when driving home
from work

13. Audience: Joe
• A business man always running to
meetings
• Looking for a way to eat healthy on
the go
• Finds Fresh when looking for
restaurants online in a new city

16. Slack Group

17. Icons

18. Home Page

19. Members

20. Announcements

21. Poll

22. Mission Statement

23. Service Description FB Page
“NOW OPEN!!! A "calorie
conscious" eatery. Focusing on the
quality of the calories we eat. Lower
calories are just a bonus.”
-Lo•Cal Kitchen

24. Service Description FB Page
“Meals made using fresh ingredients
are just one of the many things that
make us so deliciously different. Taste
for yourself! We have over 6,400
locations worldwide.”
-Wendy’s

25. Service Description FB Page
“Founder Steve Ells started Chipotle with the idea that food served fast
did not have to be a typical fast food experience. Today, Chipotle
continues to offer a focused menu of burritos, tacos, burrito bowls (a
burrito without the tortilla) and salads made from fresh, high-quality raw
ingredients, prepared using classic cooking methods and served in a
distinctive atmosphere. Through our vision of Food with Integrity,
Chipotle is seeking better food not only from using fresh ingredients, but
ingredients that are sustainably grown and naturally raised with respect
for the animals, the land, and the farmers who produce the food.
Chipotle opened its first restaurant in 1993 and currently operates more
than 2500 restaurants. For more information, visit chipotle.com.”

26. Detailed Service Description
Fresh Eatery focuses on serving
healthy food at quick speeds in
order to fit in anyone’s schedule.
We work hard to fuel what your
body needs and what your stomach
craves.
This is a prototype concept created for educational purposes and in not a real product of service.

27. Logotype

28. All Logotypes

29. Final Logo

30. Logotype Justification
I picked Palatino-Italic and
CenturySchoolbook-bold for the fonts
because I feel like Palatino is clean, but not
as simple as the the other Serif fonts. I also
picked the CenturySchoolbook font
because I felt as if it balanced out the
italicized Fresh type

31. Media Planning
Date Type of Post Message Visual
Wednesday, 4/3
Teaser w/ videopost
https://youtu.be/LSfJQkA-bKE?t=40 Fresh Eatery's grand opening is only 2 days away! video of salad being made
Wednesday, 4/3 Engagement Check out our delicous menu in bio link to bio
Thursday, 4/4 Engagement
The wait is almost over. Fresh Eatery will be OPEN tomorrow at noon! Click here to enter
for a chance to win a free meal every month for a year
picture of a menu item
Friday, 4/5 Restaurant Launch- Today is the day! Come down to Fresh Eatery to try our healthy, yummy food! boomerang of storefront
Friday, 4/5 Don’t forget to come try Fresh Eatery today! We are open until 8pm! Pictures of people in line and inside