Assignment 2

1. FA102a, Research and
Speculative Product/Service
Development
Taste via Technology Allison Lann

2. Taste via Computer Technology Allison Lann
Assignment One, Research
“Are you ready for virtual taste?”www.kurzweilai.net/are-you-ready-for-virtual-taste

3. Taste via Computer Technology Allison Lann
Assignment One, Research
Through electrical and thermal stimulation, you
can taste food on the tip of your tongue
Own picture

4. Taste via Computer Technology Allison Lann
Assignment One, Research
“It can produce
salty, sweet, sour,
and bitter
sensations…”
http://www.kurzweilai.net/are-you-ready-for-virtual-taste

5. Taste via Computer Technology Allison Lann
Assignment One, Research
Can help diabetics and cancer patients taste
food safely
https://www.youtube.com/watch?v=06LogMzbFPY&feature=youtu.be

6. Taste via Computer Technology Allison Lann
Assignment One, Future Product or Service
Taste via Computer Technology
- Virtual taste testing
- Leisure or medical use
- Salty, sweet, bitter and sour

7. Taste via Computer Technology Allison Lann
Assignment Two, Source for Brand Character Words
Katy Perry
http://www.vogue.com/article/katy-perry-interview-religion-childhood-may-vogue-cover

8. Taste via Computer Technology Allison Lann
Assignment Two, Naming Process
Words from assignment one:
stimulation, taste, sensation, tongue
Generated name possibilities:
tastimulation, tastetion, TasteIt
Selected name:
TasteIt

9. Taste via Computer Technology Allison Lann
Assignment Two, Final Product Name
TasteIt, a simple name that
reveals the products purpose

10. Taste via Computer Technology Allison Lann
Assignment Two, Brand Character Sketches

11. Taste via Computer Technology Allison Lann
Assignment Two, Brand Character Diagram
Persona Purpose
Language Tone
Unforgettable
Magical
Fascinating
Brave
Sugar
Eat
Dine
Satisfied
Stimulation
Mouth
Taste
Temperature
Capable
Healthy
Energy
Safe
TasteIt