Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Shop Genie Presentation Final

  • Login to see the comments

  • Be the first to like this

Shop Genie Presentation Final

  1. 1. Shop Genie A scanner you can trust. Holly Jackson Shop Genie A scanner you can trust.
  2. 2. Shop Genie A scanner you can trust. The Problem & Solution There is a growing population of people with chronic medical conditions including obesity,heart disease,and food allergies. Most of these chronic conditions can be managed easily through dietary changes. The Shop Genie app allows people with medical conditions to: • * Personalize their needs by adding their dietary restrictions • * Save time by scanning items and analyzing products for diet compliance
  3. 3. Shop Genie A scanner you can trust. Research: The Facts * Food allergies in children increased by 50% from 1997-2011 * Food allergies in children cost us $25 billion a year * 69% of adults are obese * Obesity is linked to heart disease,the #1 killer * Heart disease costs us $444 billion a year 86% of clinicians believe that mobile apps will become important to physicians for patient health management in the next 5 years All of these medical conditions can be managed and/or improved with a healthy diet.
  4. 4. Shop Genie A scanner you can trust. Competitive Analysis •Allows users to set and track health goals, provides daily health tipes,and shares trend- ing recipes. •Price: free but costs for many add ons Allows users to track nu- trition, keep a food diary, and set a personalized diet. •Price: free Allows users to build shopping lists,get sug- gestions for trade ups for alternative products, and share their lists. •Price: free
  5. 5. Shop Genie A scanner you can trust. Competitor Usability Heuristics 0 0.5 1 1.5 2 2.5 3 3.5 4 Fooducate ShopWell MyFitnessPal Nielsen’'s Heuristic Model Fooducate ShopWell My Fitness Pal
  6. 6. Shop Genie A scanner you can trust. Research: Competitor Trends My Fitness Pal ShopWell Fooducate US Country Rank & Global Rank
  7. 7. Shop Genie A scanner you can trust. Audience Research GOAL How do users handle grocery shopping and what are the biggest pain points they expe- rience when shopping? METHODS Survey: 1 Type Form Survey with 30 respondents Interviews: 7 individual interviews Observations: Online health forums, farmers markets,and grocery stores.
  8. 8. Shop Genie A scanner you can trust. Audience Research: Results LESSONS LEARNED + The biggest obstacle for my primary persona was label reading + While mothers make up my primary persona,they tend to shop healthy for their children but not necessarily the adults "I feel like I am wasting so much time reading and scanning labels for ingredients...it'’s incredibly frustrating."
  9. 9. Shop Genie A scanner you can trust. Primary Persona HOPE-Health Conscious Mom Age: 41 Work: stay at home mom Family: married, kids Location: Oakland,CA ““"I care deeply about my family’'s health & wellbeing and a huge part of that is the food we eat including the in- gredients we buy to make a meal.”" Frustrations Keeping up with new health trends Knowing all my family’s food restrictions Too much time on label reading Goals Know I am buying quality food I can trust Save time Improve my family’'s overall health A Day In the Life... Every day is a juggling act,from getting Tommy to soccer practice and Kim to ballet. Tommy has a gluten allergy,Kim has a dairy intolerance,and Mike my husband is struggling with obesity. Grocery shopping is overwhelming,time consuming,and stressful. I need help.
  10. 10. Shop Genie A scanner you can trust. Personas SALLY-Senior Health Nut Age: 67 Work: retired, part time healthy coach Family: married, grand kids Location: Orin- da,CA “"“I want to live a long and healthy life. I strive to keep up in activities with my children and grand- children. That means I need to focus a lot of food and fitness.”" Frustrations Keeping up with new health trends Knowing all my family’s food restrictions Too much time on label reading COURTNEY-College Student Age: 20 Work: intern Family: only child Location: Berkeley,CA “"I want to look great,feel great,and stay healthy. I need to be healthy so I can succeed in school and grow in my career.”" Frustrations Knowing what’’ is healthy for me Making time to shop and cook Time constraints-shopping takes too much time!
  11. 11. Shop Genie A scanner you can trust. Site Map & Card Sorts Create Grocery List Profile Scan My Lists Use Camera Scanner Scan Results My Stores Actual List
  12. 12. Shop Genie A scanner you can trust. User Flow Chart
  13. 13. Shop Genie A scanner you can trust. Design & Test: First Concepts Original Concept Tested Well More Navigation
  14. 14. Shop Genie A scanner you can trust. Design & Test: Sketches Pop App Link Used For Testing: https://popapp.in/projects/56c8e656402112ed0a605d76/preview
  15. 15. Shop Genie A scanner you can trust. Early Wires & Prototypes
  16. 16. Shop Genie A scanner you can trust. Inspiration Board: Competitors ShopWell BuyLocal
  17. 17. Shop Genie A scanner you can trust. Mood Board & Principles UX Principles: * Authentic * Simple * Automagical * Healthy Shop Genie Header One Header Two Header Three
  18. 18. Shop Genie A scanner you can trust. Final Prototype
  19. 19. Shop Genie A scanner you can trust.InVision Link: https://invis.io/RB66XP3Y2

×