Final

1. Allison Lann Digital Design
Selected Social Media Post

2. Allison Lann Digital Design
Theme
Online Dating is a Cultural
Norm.

3. Allison Lann Digital Design
Research
There are dozens of
smartphone apps
Including Bumble,
Tinder and Hinge
Screenshot taken from my phone

4. Allison Lann Digital Design
Research
59% of adults think online
dating is a
good way
to meet
people
https://www.technologyreview.com/s/609091/first-evidence-
that-online-dating-is-changing-the-nature-of-society/

5. Allison Lann Digital Design
Research
Dating apps are
expanding to
new countries
such as India
https://economictimes.indiatimes.com/magazines/panache/priyanka-chopra-nick-
jonas-make-red-carpet-debut-as-mr-mrs-for-bumbles-
indialaunch/articleshow/66966349.cms

6. Allison Lann Digital Design
https://www.diigo.com/outliner/gkm5e1/FA-27?key=jt9w8t83gn

7. Allison Lann Digital Design
Texture Images

8. Allison Lann Digital Design
Texture Images

9. Allison Lann Digital Design
Texture Images

10. Allison Lann Digital Design
Texture Images

11. Allison Lann Digital Design
Texture Images

12. Allison Lann Digital Design
Texture Images

13. Allison Lann Digital Design
Texture Images

14. Allison Lann Digital Design
Texture Images

15. Allison Lann Digital Design
Texture Images

16. Allison Lann Digital Design
Texture Images

17. Allison Lann Digital Design
Texture Images

18. Allison Lann Digital Design
Texture Images

19. Allison Lann Digital Design
Texture Images

20. Allison Lann Digital Design
Texture Images

21. Allison Lann Digital Design
Texture Images

22. Allison Lann Digital Design
Texture Images

23. Allison Lann Digital Design
Texture Images

24. Allison Lann Digital Design
Texture Images

25. Allison Lann Digital Design
Texture Images

26. Allison Lann Digital Design
Foreground Images

27. Allison Lann Digital Design
Foreground Images

28. Allison Lann Digital Design
Foreground Images

29. Allison Lann Digital Design
Foreground Images

30. Allison Lann Digital Design
Foreground Images

31. Allison Lann Digital Design
Foreground Images

32. Allison Lann Digital Design
Foreground Images

33. Allison Lann Digital Design
Foreground Images

34. Allison Lann Digital Design
Foreground Images

35. Allison Lann Digital Design
Foreground Images

36. Allison Lann Digital Design
Foreground Images

37. Allison Lann Digital Design
Foreground Images

38. Allison Lann Digital Design
Foreground Images

39. Allison Lann Digital Design
Foreground Images

40. Allison Lann Digital Design
Foreground Images

41. Allison Lann Digital Design
Foreground Images

42. Allison Lann Digital Design
Foreground Images

43. Allison Lann Digital Design
Foreground Images

44. Allison Lann Digital Design
Foreground Images

45. Allison Lann Digital Design
Foreground Images

46. Allison Lann Digital Design
Cropping

47. Allison Lann Digital Design
Use of Layers

48. Allison Lann Digital Design
Contrast

49. Allison Lann Digital Design
Density Change

50. Allison Lann Digital Design
Levels

51. Allison Lann Digital Design
Curves

52. Allison Lann Digital Design
Exposure

53. Allison Lann Digital Design
Vibrance

54. Allison Lann Digital Design
Hue/Saturation

55. Allison Lann Digital Design
Color Balance

56. Allison Lann Digital Design
Black and White

57. Allison Lann Digital Design
Image Rotation

58. Allison Lann Digital Design
Burning and Dodging

59. Allison Lann Digital Design
Saturating and De-Saturating

60. Allison Lann Digital Design
Text Tool

61. Allison Lann Digital Design
Vignetting

62. Allison Lann Digital Design
Gradient

63. Allison Lann Digital Design
Combining Images with Pen tool

64. Allison Lann Digital Design
Transposing Images Using Opacity

65. Allison Lann Digital Design
Spot Healing

66. Allison Lann Digital Design
Healing Brush

67. Allison Lann Digital Design
Magnetic & Regular Lasso Tool

68. Allison Lann Digital Design
Magic Wand

69. Allison Lann Digital Design
Clone Tool

70. Allison Lann Digital Design
Clipping Mask

71. Allison Lann Digital Design
Final Connotative Combined Image

72. Allison Lann Digital Design
Rectangle Tool

73. Allison Lann Digital Design
Fill Color and Stroke Color

74. Allison Lann Digital Design
Selection Tool

75. Allison Lann Digital Design
Direct Selection Tool

76. Allison Lann Digital Design
Eraser Tool

77. Allison Lann Digital Design
Line Tool

78. Allison Lann Digital Design
Scissors Tool

79. Allison Lann Digital Design
Knife Tool

80. Allison Lann Digital Design
Text Tool and Text on a Path
Allison
Allison

81. Allison Lann Digital Design
Blob Brush Tool

82. Allison Lann Digital Design
Image Trace Tool

83. Allison Lann Digital Design
Gradient Tool

84. Allison Lann Digital Design
Pen Tool

85. Allison Lann Digital Design
Convert Anchor Point Tool

86. Allison Lann Digital Design
Delete Anchor Point Tool

87. Allison Lann Digital Design
Shear Tool

88. Allison Lann Digital Design
Effects Tool

89. Allison Lann Digital Design
Pathfinder Tool

90. Allison Lann Digital Design
Words to Create Organizational Name
Bumble
Tinder
Hinge
Date
Affair
Love

91. Allison Lann Digital Design
Created Organizational Name
Bumble + Affair = Affable
Affable means friendly and easy to talk to,
this is how online dating should be.

92. Allison Lann Digital Design
Reference Images

93. Allison Lann Digital Design
Logo Sketching

94. Allison Lann Digital Design
Logo, Version 1

95. Allison Lann Digital Design
Logo, Version 2

96. Allison Lann Digital Design
Final Logo

97. Allison Lann Digital Design
Logo with Color
I used a muted red, because
love is often represented
by the color red.

98. Allison Lann Digital Design
Logo with Typography
I used Arial, because the
curves of the font reflect
well with the curves of the
heart and silhouette.

99. Allison Lann Digital Design
Front of T-shirt with Logo

100. Allison Lann Digital Design
Back of T-shirt with Manipulated Image

101. Allison Lann Digital Design
Book Cover Research, 1

102. Allison Lann Digital Design
Book Cover Research, 2

103. Allison Lann Digital Design
Book Cover Research, 3

104. Allison Lann Digital Design
Book Sleeve
THE
GUIDE
TO SMART
PHONE
DATING
IT’S A
MATCH
IT’S A
MATCH
THE
GUIDE
TO SMART
PHONE
DATING
THE
GUIDE
TO SMART
PHONE
DATING
IT’S A
MATCHAllison Lann
IT’SAMATCH
“One of ‘The Ten Most Iconic Dating Books of the
Past Ten Years.’”
Yahoo!
“It’s a Match isn’t just a book. It’s a movement, honey.”
Oprah Winfrey, talk show host
“While I have never done online dating myself, It’s a
Match just slides from one area of your life to
another, from offline to online! It’s a Match is like a
mini refesher course in how to behave and handle
your love life.”
Cheryl Tiegs, model
“Online dating is really just like blind dates for the
new millennium, and It’s a Match is your bedside
guide for doing it right!”
Marilyn Michaels, singer/impersonator
“This guide to dating tips and rules will prepare you
for anything that comes your way in the dating
department.”
BuzzFeed
Praise for Allison Lann and It’s a Match