Research of 3 music magazines; Q, Rolling Stone and NME for AS Media Studies

2. Rolling Stone magazine’s target market is 18+, 61.3% are Men and 38.7%
are Women.
Age Percentage
18-24 25.5%
25-34 26.1%
35-44 20.9%
45-54 16.1%
55+ 11.4%

3. 72% of readers are Employed and 22.4% of these are in
Professional/Managerial jobs.
46.5% are Single and 38.4% are Married.
Race Percentage
White 73.9%
Black 12.4%
Asian 1.9%
Spanish/Hispanic Origin 16.4%
Other 12.3%

4. The total circulation for Rolling Stone magazine in 2012 is 1,464,943.
Rolling Stone magazines reader profile is:
“Rolling Stone goes beyond just taking the pulse of
youth culture. Rolling Stone is the pulse of youth
culture.
Whether the subject is music, TV, movies or
politics—over 12 million young Americans trust and
turn to Rolling Stone every two weeks to keep them
up on the subjects they care about most. Bold
stories. Big interviews. Insightful commentary. All
delivered with energy, passion, irreverence and a
point of view that defines its audience.”

5. NME magazine’s target audience is mainly men aged 17-30. 74% are Men
and 26% are Women.
42% of readers are students.
The total circulation for NME in 2012 is 33,875 and it’s readership is
325,000.

6. Q magazine’s target market is 25-year-olds.
It’s total circulation for 2012 is 64, 596 and the readership is 411,000.
Q magazine’s reader profile is:
“Open minded experience seekers, the Q audience don’t
define themselves by the music they listen to. Music is an
important passion, but their love of music will never be to the
detriment of their other passions, such as film, sport and
comedy.”