2. Research into reader profiles
of other magazines
In my research, I have looked at the reader
profile of the NME magazine:
26 Male
•Research shows that 74% of their readers %
are male, while the other 26% are female. 74% Female
•Their median age is 23 and from their
research, it ranges from 18 years old to 35
years old.
Full-time
•52% of readers are working full time,
29% are still studying, 7% are working Part-time
part time and the other 12% are other Still
•It shows that readers are in full studying
Other
agreement that, they spend a lot, it is
important to be well informed, its worth
paying for the extra quality and it is
important to look well dressed.
3. Continued…
Other things that the NME reader profile
shows, is their other interests, such as:
- Film’s and DVD’s ETC.
- Video Games
- Fashion and Beauty
- Internet (Such as social networks and
youtube)
4. How will this affect my
ideas?
In comparison to the NME reader profile, I am hoping to
get a target audience/population that are similar to
that, the likes of 16 to 30 year olds, so it can cover those
in education and a part of the adult community.
The NME also covers other industries within its
magazine, but there is a much smaller focus on it, this
can entice another audience that enjoy those
industries, and are looking to learn more about the music
magazine industry. I can use this to fill some of the pages
in my magazine, add more interesting content and
also, branch out to a more distinct audience.
5. Research into reader profiles
of other magazines Gender
In my research, the second magazine
40% Male
that I have analyzed is the Rolling
stones magazine 60% Female
60% of the audience of the Rolling
stones magazine are males, which
means the other 40% are females, this is
very different to the NME Age
magazine, which had a very male
dominant audience of 74%
13 % 18 to 24
The average age of reader is 35.5 years 25%
old, which is very different to the NME 25 to 34
audience age of 23 years old. 19% 35 to 44
70% of the audience are working and 23% 45 to 54
12% are in education, the other 18% are 20% 55+
currently unemployed.
6. How will this affect my
ideas?
With the median age of 35.5 years old, this shows that an
older audience are still interested in this genre of
magazine. So it something to look to influence my ideas.
Also they have a more balanced gender range than
NME, so I may need to include a more level balance
between, male and female, but still have a focus on
males, as they are obviously more interested in this kind
of magazine.
Also there is another focus on people that are in work so
it may be an idea to change the amount of content in it
and what I include.
