1. PRIMARY/AUDIENCE
RESEARCH
Leah Douglas
Here I have carried out a questionnaire where I
have asked 40 people, which will help me in
creating my music magazine.

2. Music genre
indie rock
rock
R&B
rap
22 (55%)
8 (20%)
I think I will chose indie rock as a genre as its
most popular and the most intriguing to me
as a genre as I enjoy some of their music
which will make it easier for me to research
and come up with ideas.

3. 0
5
10
15
20
8 to 15 15 to 22 22 to 29 29-36
Age
Gender
male female
11(2
7.5%)
18
(45%)
7
(17.5%
)
4 (10%)
23
(57.49%
)
17
(42.5%)
The majority of the people
asked in my questionnaire were
people aged 18 with 45% and
most were male- this may link
to the preferred music genre as
males are not particularly
associated with pop music.

4. How often
every week sometimes never every month
Do you read them
yes no
22
(55%)8
(20%)
32
(80%)
8
(20%)
80% of people asked in
my questionnaire are
magazine readers with
over half reading them
every week.

5. 0 10 20 30 40
Gigs
no yes
How often
every 1-2 weeks every month every 6 months never
22
(55%)
7
5
(12.5%
34 (85%)
6 (15%)
Over ¾’s attend
gigs and over half
attend ever 1-2
weeks which has
enlightened me as
I could perhaps
add an aspect
about gigis on the
cover/contents/do
uble page spread.

6. reviews
17%
album
release
36%
Interviews
32%
other
15%
Atrticles
reviews
album release
Interviews
other
The most popular genre of article was one
about an album release so I will perhaps
create one myself as its most popular and will
target my audience. I could feature the other
closely followed popular ones on the contents
page as this would be intriguing.

7. Favorite artist/band
marina haim bon iver arctic monkeys lana
8 (20%)
8
(20%)
8
(20%)
Here I have discovered that
some indie rock artists/bands
are of the same popularity so I
will include the majority of
them as they are well known
and suit the genre of my
magazine.

8. Advertisements
no yes
What type
0 10 20 30
freebies music beauty
music
beaut
y
freebie
s
22
(55%)
18
(45%)
6 (15%)
24 (60%)
10 (25%)
Here I have gathered that over half of the people
asked whether they like advertisements said no,
however 45% of people asked said they did and
these people preferred music advertisements which
could involve gigs/new album releases.

9. 99p or less £1-£2 £2-£3 £3-£4
16
(40%)
8
(20%)
7
(17.5%)
9
(22.5%
)
Cost
Here I have gathered that the most popular
cost people would be willing to pay for a
magazine is £1-£2 so this is what I will price
my magazine between.

10. features
colours masthead plugs cover lines
10
(25%)
12
(30%)
8 (20%)
10
(25%)
Here I have discovered that the most popular
feature of a magazine is the colours used as they
are the most recognisable and appealing to the
audience so I will have to consider this as the
most important aspect when making my own.

11. Music magazines
indie rock pop/hip hop R&B rap
8
20%
5
12.5%
5
12.5%
22
5
5
%
Here I have found that the most popular genre of
music magazines from my results is indie rock
so I will base this on my decision of the chosen
genre of indie rock.