1. Mission Statement
Kerrang! will ensure that we are constantly appealing to our spectrum
of readers. From the younger teenage readers who are more open to
different genres of rock music – from EMO to Thrash etc, to the readers
Kerrang magazine who respect Kerrang! as an authority when it comes to our scene’s
heritage bands.
Each issue will include a balance of bands and scenes to guarantee that
we’re providing for our readers’ need for variety and their passionate
appetite for their favourite bands as well as their desire to be
introduced to new music within our world.
We will focus on the biggest things that are going on in our world each
week, as well as guaranteeing that we are giving our main base of
younger readers everything they need to get into and on top of this the
interest in older, harder bands, cementing our role as an educator.
My analysis - Kerrang have a readership of 378,000 and 41% of readers are female, whilst 59% are male. This information gives an indication
that more males read this magazine than females but it is not a male orientated magazine as it is popular for both genders. 65.5% of readers are
aged 15-24, this may be because students have more disposable income as they do not have to pay bills and rent but they can still have part
time jobs which earns them money.
Kerrang’s mission statement mentions the idea that younger teenagers who read this magazine are open to different genres of rock music which
implies the target audience of teenagers. Kerrang has connotations of powerful and strong through because of the vocabulary used in the
mission statement, words such as ‘passionate’ and ‘desire’ are used, this represents the readers as leaders. In another part of the mission
statement, Kerrang writes about it’s main base of younger readers and this gives a direct target audience. To show this target audience in their
magazines they will use stereotypical codes and conventions that will lure in teenagers.
Kerrang state in their mission statement that they focus on the biggest things that are going on in the world each week which represents the
magazine as being up to date and encourages readers to buy it as it will give them important information about what is happening in today’s
world.

2. Mission Statement
Q is the magazine that brings music alive. It draws together the biggest
Q magazine stars, the most exciting phenomena, the new artists that matter and a
healthy dose of irreverence to create an unmissable widescreen
picture of what’s really happening in rock and roll right now.
Every issue features agenda-setting star interviews, the month’s
biggest moments in music, and fascinating investigations into the
wider world of rock and roll. Each month Q’s comprehensive reviews
section gives the last word on all the most important new releases and
reissues – and feeds Q’s readers’ hunger for new music to enjoy.
Q’s reviews section is the ultimate critical overview of music. And
magazine’s unrivalled access brings its readers up close and personal
with the stars who set the agenda. Q is the ultimate rock and roll read.
Q magazine is mainly a male dominated magazine with 66.2% of readers being male, it has a readership of 411,000 , making it a popular
magazine in it's industry.
The mission statement is descriptive, it tells the reader how this magazine brings music alive which entices them and encourages them to
keep buying this magazine. The words it uses in the mission statement h such as have connotations of fresh, interesting and young with
words like ‘unmissable’ and ‘exciting’ . The mission statement reveals that in every issue there will be star interviews , big music moments
and reviews which represents the target audience as having a passion for music.
The most popular age group that buy the magazine are young people aged 15- 24, although 24.7% of 25-34 year olds also read Q , this
magazine is aimed at younger people which an interest in music.

3. Uncut Cover price: £4.80
Audience: ABC1 men aged 25-45
Median age: 37
From observing the median age of 37 and the audience of men aged 25-45,
we can see that this magazine is most popular with men in their 30’s who
have an interest in music, making them the target audience . The price is
£4.80 which may be seen as expensive for a magazine, therefore the men who
buy this may be middle class men who have enough disposable income to
spend £4.80 on a magazine.
This magazine cover has stereotypical codes and conventions that
would normally be in a magazine such as a barcode in the bottom
right-hand side of the cover, a strap line/skyline and puffs. The
masthead is in striking red and uses bold typology , this has
connotations of powerful and confident which may reflect on what
the audience aspire to be like. Celebrity endorsement is used on
the cover, the photography uses a medium close up of an iconic
singer which draws attention to fans of this celebrity and
persuades the target audience to buy the magazine.

4. NME
Audience: 66% male, 34% female aged 15-34
Median age: 24
Cover price: £2.40
The statistics show that 66% of readers are male
and 34% are females, this tells us that it is mostly
males who read this magazine although it is still
popular with a proportion of females. The target
audience of this magazine is men aged 24 who like
to keep up to date with music, as the median age
is 24, it is stereotypical that 24 year olds have a job
This magazine cover from NME is gives a more detailed analysis or are looking for a job, this magazine is ideal for
of what NME’s target audience is. The photography on the this age group who could potentially work in the
cover is a close up of a celebrity who features in the magazine. music industry as they are young and the
The celebrity on the cover grabs the attention of the reader magazine will teach them more about what is
through her uncommon makeup and her eyes which are the going on in the music industry.
key signifier of the cover. The blue and pale make up on this girl
which is not stereotypical for celebrity’s or pop stars to wear,
suggests that she is unique and distinctive which may also
represent her music, this shows that the target audience
admire her which represents the target audience as also being
unique individuals.

5. MOJO Circulation
85,149 (Jan-Jun '12)
Readership
216,000
The gender ratio gives an indication that this magazine is more
popular with males than females, 69.9% of MOJO readers are male
whilst only 30.2% are female. This could be because the type of
bands which are in this magazine are more masculine so men look up
to these bands as role models more than women, although the
women who buy this magazine may have a great interest in music and
enjoy learning about artists and new music.
The age range statistics gives a visual idea of what age group buys
MOJO the most and 25.1% of readers are aged 35-44 , whilst 20.1% of
readers are age 45-54. The information does not have a heavily
dominated age group which buys MOJO the most, there is almost a
balanced divide between the age group which buy this
magazine, suggesting that this magazine is friendly to all age groups
, which shows that MOJO does not have a specified target audience.