HISTORY• Lever brothers is founded by WILLIAM HESKETH LEVER in 1890• Key player in food & household product industry• Historically grew through acquisitions
INTRODUCTION• LEVER BROTHERS, THE OLD NAME OF UNILEVER CHANGED INTO UNILEVER AFTER THE MERGER OF LEVER BROTHERS & MARGARINE UNIE IN 1930 UNILEVER IS A MULTI NATIONAL COMPANY IT IS ONE OF THE LARGEST CONSUMER GOODS COMPANIES IN THE WORLD ITS BRANDS ARE ON SALE IN 151 COUNTRIES
UNILEVER STAFFTODAY UNILEVER EMPLOYEES 179,000 PEOPLE IN150 COUNTRIES WORLDWIDETODAY UNILEVER EMPLOYEES IN PAKISTANARE1677.
MISSION STATEMENTUnilevers mission is to add Vitality to life.
TARGETINGSurf excel topical targeted thesegment which are moreconscious about fragranceSurf excel blue targeted those whocare about their fabricsSurf excel automatic has lowleather formula use in only washing machines
CONT…Surf excel advance targetedthe high classSurf excel quick wash targetedhilly areas
POSITIONINGPositioning of surf excel is due to:• Brand name• High quality• Attractive packing• Removes stains 10/10• Dirt is good (every child has the right to play and discover his own world)