Brand unilever product walls , WALLS SWOT ANALYSIS , WALLS BCG MATRIX , 4P's , WALLS MARKETING STRATEGY , ALIRAZA , ALIRAZA AFZAL , PIMSAT SIR HABEEB NYAZI , UNILEVER , MARKETING , PRESENTATION PRINCIPLES OF MARKETING

2.  LEVER BROTHERS, THE OLD NAME OF
UNILEVER CHANGED INTO UNILEVER AFTER
THE MERGER OF LEVER BROTHERS &
MARGARINE UNIE IN 1930
 UNILEVER IS A MULTI NATIONAL COMPANY
 IT IS ONE OF THE LARGEST CONSUMER
GOODS COMPANIES IN THE WORLD
 ITS BRANDS ARE ON SALE IN 151
COUNTRIES

4. NO. OF EMPLOYEES 1677
SHARES 13,293,869
SHARE HOLDERS 4171
REVENUE 40.187 BILLIONS (2008)

5. “PAUL POLMAN” MR.EHSAN A.MALIK
CEO OF UNILEVER (FROM OCT. 08)
CEO IN PAKISTAN

6. Unilever's mission is to add Vitality to life.
VISION
”
Bringing fun in Life”

7. High growth rate & high market share
High growth rate & low market share
• Wall’s
• Clear shampoo
• Lux
• Rin
• Sunsilk
• Comfort
• Fair & lovely
• Rafhan
• Energile
Low growth rate & high market Low growth rate & low market
share share
• Surf excel
• Ponds • Wheel
• Lipton • Supreme
• Close up
• Blue band
tea
• Lifebuoy soap • Lifebuoy
• Rexona shampoo

8. • SWOT ANALYSIS OF UNILEVER
HELPFUL HARMFULL
STRENGTHS WEAKNESSES
High prices of products
Strong company image Substitutes products
Strong brand portfolio Policy of spending for
 Quantity & variety the social responsibility
 Effective & attractive Lack of control in the market
packaging
 High quality man power
OPPORTUNITIES THREATS
Changing life style of people
New markets Competitors(P&G,)
Increase the volume of Political effects
production Legislative effect
Low income consumers
Help in improving people diet & Environmental effect
daily lives Economic crises

9. SLOGAN: All Hearts All Walls’.

10.  Brand name
 High quality
 Attractive packing
 Brand Mark
 Labeling
 Design and Colour

11. Promotional Tools
· Event arrangements · TV
1. ADVERTISEMENT
· Bus Stop Board Ads · Billboards
· Desire: · Banners ADVERTISING · News papers
· Interest: · Pamphlets MEDIA
· Magazines
· Action · Stands in shops · Radio
· Awareness · Shop boards actors, models
2. SALES PROMOTION
•Cycling System: •Public Relations
•Discount Coupons: •Street Vendors
•Discounts and •Distributors
Offerings: •Retailers Message Execution Style
cornetto girl, where are you
•Customers

12. MARKET SEGMENTATION
Demographic
Segmentation
The psychographics segmentation
is done on the basis of the taste and
health conscious consumer.
FAMILY
TEENAGERS

14. MARKETING MIX
PRODUCT PRICE
Variety List price
Quality Discounts
Design Allowances
Features Payments period
Brand name Credit terms
Packaging
Service
Promotion Place
Channels
Advertising Coverage
Personal selling Assortment
Sales promotion Location
Public relation Inventory
Transportation logistics

15. Current market situation
Infrastructure
Large market share
Advertisement and
awareness
Quality control checks
Strong delivery system
Finances
Walls vs omore

16. STRONG COMPETITORS
Hico Gourmet
Yummy Nirala
Igloo Paradise
WEAK COMPETITORS
McDonalds
Ice Cream Parlors (Hot Spot, ZeGrill, Chaman,
Home Made Ice Cream
Desi Khokha (carts with kulfi and ice lolly)
Methai (Nirala, Sheerein Mahal, etc.)

17. MARKETING STRATEGY
PRICING STRATEGY DISTRIBUTION
STRATEGY
1.SKIMMING
Early Stage Product FREE DEEP FREEZER
Set High Price
DISCOUNT ON BULK PURCHASE
High Profit Margin
Short Term Strategy OFF PRICE
2.Penetration ADVERTISE COMPAIGN
Affordable Price
Accordingly Perception Pakistan is divided in 3 sections.
Retain Customer
Objectives
North (Islamabad, Peshawar and Northern areas),
Central (Lahore and Central Punjab),
Sales volume South (Sindh and Baluchistan).
Profit
Market growth

18. DISTRIBUTION CHANNEL
· At right place
· At right time
· In right condition

19. Market Shares

20. PERSONAL SELLING
Personal presentation by the firm’s sales force for the purpose
of making sales and building customer relationships.

21. PROMOTION MIX STRATEGIES
PUSH STRATEGY
The producer promotes the product to wholesalers, the wholesalers
promote to retailers, and the retailers promote to consumers.
PULL STRATEGIES
If the strategy is successful, consumers will ask the retailers
fort the product, the retailers will ask the wholesalers,
and the wholesalers will ask the producers.

22. BCG

23. High growth rate & high market share
 Lux
 Sunsilk
 Wall’s
 Fair & lovely
 Rafhan
 Energile

24. Low growth rate & high market share
 Surf excel
 Ponds
 Lipton
 Close up
 Blue band
 Lifebuoy soap
 Rexona
 Knorr

25. Low growth rate & low market
share
 Wheel
 Supreme tea
 Lifebuoy shampoo

26. High growth rate & low market
share
 Clear shampoo
 Rin
 Comfort