Improved conventions of a music video.

1. CONVENTIONSOF A MUSIC
VIDEO.
Alexandra Hannah.

2. Harry Styles - Solo Album
Different shots showing
snippets of the song/
music video
Showing the artist or band.Shorter video
(30 seconds – 1 minute)
Date of release.

3. Promotes her name, album title, some shots of her.Then tells the audience to ‘Pre-order now’, as well as showing
featured songs. Lastly showing when the album is out.

4. Olly Murs - Unpredictable
MusicVideos that tell a story – more than 4 minutes long.
Rudimental - Waiting all night ft. Ella Eyre
Rudimental - Not Giving in ft. Sam Smith
Macklemore and Ryan Lewis - Wings
MusicVideos of 3 minutes to 4 minutes.
Macklemore - Glorious ft. Skylar Grey
Hailee Steinfeld - Most Girls
Sabrina Carpenter - Why
Links

5. Often music video’s start with
the name of the singer, song of
both.
However, in a lot of cases they
are seen not to show any of
these and start the video with
visuals rather than text.

6. Performance:
■ In different music videos the artist may be seen playing live music or telling a story.
Lawson are commonly placing this element in their music videos
Lawson –
Brokenhearted ft. B.o.B
Lawson - Roads.
In this music video, he is performing yet
not in a setting of a concert.
BrettYoung -
In CaseYou Didn't Know
Darius Rucker –
If IToldYou
Blake Shelton –
I'll NameThe Dogs

7. Performance:
■ Often the music video could be used to tell a story, mostly about the song.
Florida Georgia Line - Smooth
Florida Georgia Line - MayWe All ft.Tim McGraw
Cole Swindell - Middle Of A Memory
Dierks Bentley - Different For Girls ft. Elle King
Songs often portray a story and this
story is shown within the music video.
This could be:
• A love story.
• A break-up story
• Friendship story.
• Growing up story
• Dream story.
Mean –Taylor Swift.
A response to childhood bullying.
Chandelier - Sia
Expresses Sia struggling with
different addictions.

8. LyricVideo’s:
Some music videos are lyric videos.This can show the affect of the video and also show what the
singer is singing about.This can be creative using different backgrounds and also using pictures to
show different parts of the music video.

9. Lip-syncing.
Lip-syncing is often used in music videos, whether
they are using a live performance for the music
video or a performance in a different setting. I this
music video by James Arthur we see him
performing the song to his guitar lip-syncing in the
video, giving the affect that they are singing.
Links to video’s containing lip-syncing:
Ella Henderson -Yours
Jess Glynne -Take Me Home.
Callum Scott - Dancing On My Own
Sam Smith -To Good At Goodbyes.
James Arthur - Can I Be Him
The Script -The Man Who Can't Be Moved.

10. Copyright sign
Universal Music Group
Sony Music
Warner Music Group
Music Record Labels:
Top three: