3. Who are the dreamers?
•27% of the US population by 2020 aged 25-44
•84.6 in 2016 to 89.5 million people in 2020
•By 2020 Millennials will account for nearly $1.4
trillion in spending power.
The Mercury Group
4. Why do they dream differently?
•Tech-savvy and connected…24/7
•Optimistic and hopeful
•Independent and self-reliant
•Lifestyle centered
•Global and community-minded
The Mercury Group
5. •Create a tri-channel information
system seamlessly integrating online
shopping with augmented reality
•Launch system with an iconic
marketing campaign
Proposal
The Mercury Group
6.
7.
8. “Project Clarity”
•Tri-channel information system platform
•Mobile application and website
• Augmented Reality
• POS and E-Commerce
• Ashley Furniture Experience
•Boost to e-commerce, in-store traffic, & CRM
The Mercury Group
9.
10. Mobile Application
•79% of millennials said
mobile devices introduced
them to a new brand
•Over half claimed shopping
apps were easier to use than
online sites.
The Mercury Group
11. Mobile Application
•Facilitate CRM goals
•Data collection
•Drive online sales via incentives
•88% of millennials would
consider shopping online and
picking up in store.
The Mercury Group
12. Customers and In-Store Experience
•A shopper with a retailer’s app will visit that
brand’s store +1 time each month
•In-Store Experience
•Greet, discover, solve, close
•“I’m on my way”
The Mercury Group
16. Marketing
•Released alongside OMNI channel
application
•Percent of revenue marketing strategy
• First year, 10% of e-commerce revenue
• Percent of expected revenue from
integration of platform
•Lifestyle stories
The Mercury Group
