Mobile marketing for
Collins Catering
Stephane McNair – McNair Marketing
Smartphones:
Now a big part of our daily lives
Mobile and Tablet usage
There are over 120 million people in the US who now...
Growing Numbers
Mobile shopping will rule
Online trends include:
–
–
–

More online shopping
geographical distribution of Internet users,
...
Viewing sites through mobile
devices.
How mobile and tablet usage has impacted
web design?
•Mobile and tablet screens are ...
Responsive
More and more websites and
designers are turning to responsive
and adaptive web design to create
sites that can...
The days of building websites targeted
solely at desktop or laptops are over!
Current technologies used to make websites
m...
Recommendations:
•
•
•
•
•
•

View menu items & daily specials.
Submit orders for delivery or pickup.
Make reservations.
S...
Good Example:
Starbucks
Good Example:
Chrome
References:
•
•
•
•
•
•
•

http://heidicohen.com/mobile-marketing-29-charts-every-marketer-needs/
http://www.smartinsights...
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Presentation on mobile tablet design

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Presentation on Mobile / Tablet design - School Project. Growth of Tablet and Mobile usage. Mobile and Tablet impact on web design, current technologies, and catering recommendations.

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  • Almost everyone has a smartphone. Collins Catering and other businesses must acknowledge this new trend and embrace new ways to market their business to a mobile customer. Businesses need to conform to the new standard of mobile marketing.
  • Statistics show that windows mobile, rim blackberry and the Palm pilot usage had decline while Apple and Android are gaining in the OS market.  Morgan Stanley analysts have charted the most important online trends and predicted the future of the Internet
  • Statistics show that windows mobile, rim blackberry and the Palm pilot usage had decline while Apple and Android are gaining in the OS market.  Morgan Stanley analysts have charted the most important online trends and predicted the future of the Internet
  • The difference in designing a user experience for either platform is proportion. The user is viewing the information with a smaller screen. We have to think about swipes instead of clicks when designing.
  • Websites now must be responsive
  • There is a wide range of technologies and plugins that can assist the web designer in creating a website that is accessible for all devices. Simplifying the design and content, for all devices.
  • With a mobile site Collins Catering can increase their customer engagement with interactive menu and daily specials. Customer can submit orders for delivery or pickup. Make and confirm reservations. Submit comments and feedback. Post your site to their social media profiles. Obtain coupons. These actions will increase customer engagement.
    Increase your orders, visits, customer base, buzz, customer satisfaction, and ultimately, revenue.
  • Content optimized for mobile. Easy to navigate, regardless of screen size.
    Menu reduces to become prominent dropdown on mobile
  • Mobile-friendly checkout experience, option to find a shop location for purchases
    Easy to navigate at any screen size
  • Presentation on mobile tablet design

    1. 1. Mobile marketing for Collins Catering Stephane McNair – McNair Marketing
    2. 2. Smartphones: Now a big part of our daily lives Mobile and Tablet usage There are over 120 million people in the US who now own a smartphone, an increase of 30 million over last year according to comScore. 50% of mobile users are Smartphones More than 48 million people own a tablet, a growth of 300% from last year. Reports from Morgan Stanley's indicates that the mobile web will be bigger than desktop Internet use by 2015.
    3. 3. Growing Numbers
    4. 4. Mobile shopping will rule Online trends include: – – – More online shopping geographical distribution of Internet users, a dramatic shift toward mobile web use. We are now using devices – – – – – – Kindle IPhones web-enabled tablets GPS systems video games and wireless home appliances The growth of the mobile web has been exponential
    5. 5. Viewing sites through mobile devices. How mobile and tablet usage has impacted web design? •Mobile and tablet screens are smaller, so our designs have begun to “scale down ,” •The screen resolution of these devices are smaller and web designers have to take this into consideration when designing a website.
    6. 6. Responsive More and more websites and designers are turning to responsive and adaptive web design to create sites that can be viewed on any size screen.
    7. 7. The days of building websites targeted solely at desktop or laptops are over! Current technologies used to make websites more accessible on all devices? •Simplicity of Design Interaction and Content •App Style Interfaces •Flat colors •XHTML
    8. 8. Recommendations: • • • • • • View menu items & daily specials. Submit orders for delivery or pickup. Make reservations. Submit comments and feedback. Post to your social media profiles. Obtain coupons.
    9. 9. Good Example: Starbucks
    10. 10. Good Example: Chrome
    11. 11. References: • • • • • • • http://heidicohen.com/mobile-marketing-29-charts-every-marketer-needs/ http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/ http://www.journalism.org/2012/10/01/future-mobile-news/ http://mashable.com/2010/04/13/mobile-web-stats/ http://www.sitepoint.com/website-design-for-tablets-and-mobile/ http://www.accessibletech.com/dw/resources/mobile_web_access.html http://www.nielsen.com/us/en/nielsen-solutions.html

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